Introduction to Social Media

Social Media Lisa Myers CEO, Verve Search

What is Social Media?

Is it ?

So, smartarse.....
what is it then?

It’s YOU!

It’s what WE DO... with the technology like facebook, twitter....

“ Social Media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life.” Mike Volpe, VP Marketing, HubSpot

500 BILLION minutes spent on facebook per month .

facebook 3 rd most populated country

>500 million active users
- of which 50% log on every day!
- over 60 million status updates every day

75 million accounts
(of which15 million active)
65 million tweets per day

In 2010, after 23 years and hundreds of millions of dollars spent on Super Bowl ads... Pepsi ditched the SuperBowl and poured 1/3 of its' TOTAL annual marketing budget into a cause-driven social marketing campaign; The Refresh Project http://www.refresheverything.com/

So...how do you use
Social Media for business?

The Rules
#1 LISTEN
#2 ENGAGE
#3 BE HONEST
#4 DON’T BE A DICK

VIRAL SOCIAL NETWORKING ONLINE PR

Branding/Awareness
Traffic generation
Link generation
Conversions
What is Your Objective? ALL?

Who’s your target audience?
Age, gender, location?

Social Media Elements Social Media Content Marketing Social Networking Link baiting Viral Blogging ORM and Monitoring Site Seeding

blogging
{ your social home on the web }

Blogging – the opportunity
Give your product/services a personable voice
Develop a positive online reputation
Expansion of content, reaching a wider audience
BUT
It’s not as easy as setting up and go...

Before you start
What is going to be the main topics of the blog (categories)
Who is going to be blogging (source appropriate bloggers)
Who is going to be managing the blog?

Blogs need Personality

Tips
Find the right blogger(s)
Use Wordpress
Use social plugins to make it easier to SPREAD the content

online PR
{ getting your content out on the web }

Give something back
Have something to trade, why they should
publish your content..
Content (must be relevant!)
Discount/competition
Breaking news
Free “something”

The Process
Do your research (list of sites, find out as much about the site as you can)
Hunt down most appropriate contact
Tone of voice in email, although best to call!
Tailor your email to person
Be direct, don’t waffle.
Develop a relationship
Follow up
ALWAYS, ALWAYS be polite and personable!

viral { usually larger campaigns that appeal to a broader audience }

Simples....just spend lots of money....

Doesn’t need to be a BIG
expensive campaign to be effective...

BUT
you need great creative/idea
+
solid execution

don’t just sit and wait for it to be discovered

SPREAD the word...
this is when you should be using:

exhibit #1

PS:
When doing social marketing, particular
viral, don’t forget SEO, harness those
potential links!

social networking
{ where friends meet tweeps }

When you want to get to know your neighbour, do you start by shouting?

Rules of Twitter
Don’t over think it, be personable.
Share information, links.
Listen.
Use #hastags to organise and search
Twitterlists are useful if you are following hundreds. Also to discover new people.

MONITOR your Social Media

Free Social Monitoring Tools
www.raventools.com
www.socialmention.com
www.blogpulse.com
www.tweetbeep.com
http://klout.com/
http://tweetmeme.com

Paid Monitoring tools
www.radian6.com
http://www.buzzcapture.com/
http://www.lithium.com/
http://www.trackur.com/
http://www.sentimentmetrics.com/

real examples
{social media examples}

Meet Paulo...... .......he’s social!

1275 members.

#SEScrapmas

City Inn Advent Calendar
Generated the equivalent of 50% of their average monthly traffic
Increased email database considerably
Significant visibility and reach through referring traffic
Twitter followers increased by 300%

Give-aways & Competitions

Best Practise & White Papers

HALF of the human race is under 30..... ..they’ve never known a world without the internet..

@LisaDMyers Thank You! Email: [email_address] Web: www.vervesearch.com www.seo-chicks.com

Sources
http://www.facebook.com/press.php#!/press/info.php?statistics
http://www.penn-olson.com/2011/01/02/social-media-timeline-2010/
http://techcrunch.com/2010/06/08/twitter-190-million-users
Photos: all iStock

http://www.vervesearch.com	566
http://www.slidescene.com	12
http://projekt.tematika.pl	6
http://translate.googleusercontent.com	2
http://twitter.com	1
http://www.twylah.com	1

Introduction to Social Media

by Lisa Myers on Feb 24, 2011

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Introduction to Social Media — Presentation Transcript