Making sure your website is indexed
in the right geographical index.
- ccTLD, Sub domain or Sub Directory
- Using Google webmaster tools
- Using Hreflang Attribute
+ Authority of links
to the domain
- Little/or no
benefits of links to
country code TLD
Country specific TLDs such as .co.uk .de
and .fr is the best sign you can give the
search engine to which geographical index
you want to be index and ranked in.
If you have an office (or will have) in the
relevant country and it is a
ccTLDs are recommended.
Especially if you also have a marketing
budget in those countries (or in house
Having a marketing department in a country
and still being on a sub folder is a bit like
living at home with your parents at 30!
When subfolders should be
- Budget restrictions & no local marketing
- Sites that don’t have local offices (and are
not planning to open local offices)
- Initial geo targeting & time restraints
- Informational sites
+ benefit of link authority of entire domain!
Often this is the first option you have
available to you.
It’s a good start for growing brands.
ASOS stages this well
When established move to ccTLD
When Subdomains Should be
• Technically it’s a middle road between
ccTLDs and sub folders but in my opinion
• Easy to implement and can have separate
hosting BUT don’t benefit in whole of the
link authority on main domain
That’s all I could think of. I would avoid it if
BUT don’t restrict yourself. Only to be
used if you definitely DON’T want to
show up in any other indexes
25% of sites has wrong
geo targeting settings!
source: John Mueller Google
The new way of saying “It’s the translated page innit” or
“it’s suppose to be indexed in this country”
What is it?
The Hreflang attribute is simply a
way of telling the search engine
this is a different language version
of a page.
When to use Hreflang
• You translate only the template of your page, such as
the navigation and footer, and keep the main content in a
• Your pages have broadly similar content within a
single language, but the content has small regional
variations. For example, English-language in the US,
GB, and Ireland.
• Your site content is fully translated. For example, you
have both German and English versions of each page.
Guides on Hreflang
Google’s guide on hreflang
Can be implemented as a HTML link element in
<link rel="alternate" hreflang="en" href="http://www.example.com/en" >
<link rel="alternate" hreflang="de" href="http://www.example.com/de" >
(must be implemented within HTML on BOTH URLs)
Or by Implementing Hreflang using sitemaps
Tool for creating sitemap
the Mediaflow created this tool to make it
The Hreflang attribute will NOT
make your site rank higher!! And is
not the same as canonical.
Using hreflang and canonical together
can have huge detrimental impact if
YOU Need to speak the
language AND understand
If you want traffic from Norway;
Snakk Norsk for faen
Funnily enough the search engines also
believes that a site that has content in
Norwegian might also be targeting Norway.
Simples. End of.
Speak Their Language!
Don’t directly translate and for F#%* sake
don’t use Google translate and think that’s it.
• Several big issues with IP Detection but
mainly the problem that bots usually crawl
from US IP so therefore might never see
your other content.
that detects IP address and requests users
to select relevant country!!!
#3 link development
Sometimes it seems like the algorithm is
different from country to country.
Updates DO get rolled out at different times
in the country specific indexes so in a way
the algo IS different.
If you are working in one of those
countries that gets the search
engine updates rolled out much
later…you basically have a crystal
ball into the future. Use it wisely!
Link Development is very
different in each country, what
works in one country might not
work in another
Spain, Italy and Poland
Blogger Outreach still works well. Not
over saturated and people are positive
and open (not jaded).
There is little point in blogger outreach in
Sweden (99% wants paying). Denmark is
quickly following suit.
In Norway there are all sorts of legal rules
for declaring something is done with
By getting social
shares to the page
where we have a link
we are enforcing
trust and quality of
Attraction of links combined with
promoting of content is one of the