How Changing Your Mind can increase Successs #BrightonSEO 2016

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It isn't who you are that holds you back, but who you think you are! I believe my personal success and my agencies success with campaigns is heavily linked to mindset. Hiring based on passion and grit rather than experience - finding those people that dare do what others says isn't possible!

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How Changing Your Mind can increase Successs #BrightonSEO 2016

  1. 1. How Changing Your Mind can increase success #BrightonSEO @LisaDMyers
  2. 2. We won Best Small SEO Agency 2 years running at European Search Awards + a string awards for our campaigns (it’s not bragging if it’s true!)
  3. 3. I often get asked: HOW do we do that?
  4. 4. I believe it’s about your mindset
  5. 5. I won a bunch of awards before I was 35 “Best Newcomer”- B2B Marketing Awards “Best Use Of Technology” - Blackberry Woman & Technology “35 women under 35” High Achievers List - Management Today Search Personality of the Year - UK Search Awards I started my own SEO agency at 31 On my own. No Partners. No Funding.. Grown the agency to become a successful and profitable business. In the last 12 months the agency has won 10 awards
  6. 6. IQ? Upbringing? Education? Luck? Money? Did I manage to do that because of:
  7. 7. I am dyslexic My grades at school were; “meh” I dropped out of university My family was bankrupt (twice!) when I grew up I had an alcoholic parent I had my first baby at 26 I started the agency in the height of the recession I had my second baby in the first year of business Oh and my IQ is totally average (sadly)
  8. 8. 100 people theory
  9. 9. HOW YOU THINK
  10. 10. change the way you look at things the things you look at change if you Wayne Dyer
  11. 11. YOUR ABILITY TO FAIL (and learn from it)
  12. 12. When we learn to walk we don’t stop trying after a fall…we keep going!
  13. 13. Failing is a necessary process of learning
  14. 14. Do, or do not, there is no try!
  15. 15. EXPERIENCE IS OVERATED
  16. 16. How many of you can think of a bad manager?
  17. 17. Thinking you are getting better by just the fact that time is passing is crazy
  18. 18. I would rather hire based on: Passion & Grit
  19. 19. We aim for the exceptional
  20. 20. That doesn’t mean expensive or complicated
  21. 21. But it should deserve more coverage than just a link
  22. 22. Sometimes collaboration can help you reach the sky!
  23. 23. https://malmohus-slott.expedia.se/index.php?locale=en
  24. 24. Sometimes it’s the simplest ideas
  25. 25. https://www.flipsnack.com/modern-day-classics/
  26. 26. Leading to lots of great social interaction
  27. 27. Sometimes technology really is your friend!
  28. 28. Historic London http://www.expedia.co.uk/vc/historicLondon
  29. 29. http://www.expedia.co.uk/vc/historicLondon
  30. 30. When your campaign is good enough to get TV coverage
  31. 31. Sometimes getting it wrong leads to better things
  32. 32. How to Win a Man Booker Prize 5,333 page views
  33. 33. Books Are Getting Bigger (and Better)
  34. 34. Better Books
  35. 35. 28 links 30 unlinked mentions 3.8k social signals
  36. 36. Final Thought…
  37. 37. Monkey Ladder Paradox
  38. 38. YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.
  39. 39. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
  40. 40. Thank You! Lisa@vervesearch.com @LisaDMyers

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