Creative
Content Marketing

#SESLon

@LisaDMyers
Creative Content Marketing
can be: On page, Off page
AND on someone else's
page…

#SESLon

@LisaDMyers
It is NOT just written content.
It can be:
images, videos, reports, rese
arch, infographics, apps, artic
les…..
#SESLon

@...
Creative Content is all
about great ideas.

#SESLon

@LisaDMyers
“The intuitive mind is a sacred gift and the
rational mind is a faithful servant. We have
created a society that honours t...
I need a volunteer!

#SESLon

@LisaDMyers
A person sits down on a chair on stage. She asks person to put out
their arm and hold it there to test their strength. She...
Great ideas comes from
passion and belief.

#SESLon

@LisaDMyers
No one thought the computer
mouse was much of an idea until
Steve Jobs got hold of it.

#SESLon

@LisaDMyers
“Bohoo” blogger outreach doesn’t work
anymore.
Wait, what?

You mean: shit blogger outreach
doesn’t work. Guess what? It n...
This doesn’t mean you
shouldn’t target or work with
bloggers.

#SESLon

@LisaDMyers
TOPICS that you care about WILL
ALWAYS do better!

#SESLon

@LisaDMyers
Ben loves cycling

#SESLon

@LisaDMyers
Matt loves Art

#SESLon

@LisaDMyers
Josie Loves Fashion

#SESLon

@LisaDMyers
If you at first can’t find a
way.
Try again.
#SESLon

@LisaDMyers
We should be professional
labyrinth walkers. Don’t give up
when you meat a dead end,
there is always a way out.

#SESLon

...
#SESLon

@LisaDMyers
Give them what they
need

#SESLon

@LisaDMyers
Social Shares:

By getting social
shares to the page
where we have a link
we are enforcing
trust and quality of
that link!...
Link Attraction

#SESLon

@LisaDMyers
Attract links by using the
right angle and solid
execution.
#SESLon

@LisaDMyers
Work smarter, not harder.

#SESLon

@LisaDMyers
XXXXXXXXXXXXXX
XXXXXXXXXXXXXX
XXXXXXXOXXXXXX
XXXXXXXXXXXXXX
XXXXXXXXXXXXXX
Inspiration: the awesome @DaveTrott
#SESLon

@L...
Think like a 50s Ad Agency
and execute like a geek.
#SESLon

@LisaDMyers
#skateseeing

#SESLon

@LisaDMyers
#SESLon

@LisaDMyers
Embed codes!

#SESLon

@LisaDMyers
#SESLon

@LisaDMyers
#SESLon

@LisaDMyers
http://www.hotelclub.com/sk8seeing/skateseeing-east-london-video.html

#SESLon

@LisaDMyers
Increasing Creativity
My inspiration for the demonstration earlier was
taken from this course, which I really recommend :
...
Thank you!
lisa@vervesearch.com
www.vervesearch.com

#SESLon

@LisaDMyers
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Creative Content Marketing #SESLon 2014

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My presentation on Creative Content Marketing at SES London 2014. From on page marketing to doing outreach. How to harness creativity to create the best campaigns, that will also benefit SEO.

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  • A person sits down on a chair arm out, test strength. Now ask the person to put out their arm to test their strength. Then talk about how we 400 years ago believed that the earth was flat, now we now it’s round and hopefully most people does as well. Ask volunteer whether they believe the earth is flat or round. Now ask if they pretend they believe that the earth is flat, say out loud “the earth is flat”. Arm out, test their strength. So you lost physical strength because you didn’t believe in what you were saying. Now let’s try something else, think of something that makes your really happy, a memory or feeling. Hold the thought, put your arm out. Strong. Now think about something that makes you really angry or a bad memory, hold out your arm. Lost strength again. Basically if we are made to do something that we don’t believe or think negative thoughts it makes us weaker physically!
  • Creative Content Marketing #SESLon 2014

    1. 1. Creative Content Marketing #SESLon @LisaDMyers
    2. 2. Creative Content Marketing can be: On page, Off page AND on someone else's page… #SESLon @LisaDMyers
    3. 3. It is NOT just written content. It can be: images, videos, reports, rese arch, infographics, apps, artic les….. #SESLon @LisaDMyers
    4. 4. Creative Content is all about great ideas. #SESLon @LisaDMyers
    5. 5. “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honours the servant and has forgotten the gift.” – Albert Einstein #SESLon @LisaDMyers
    6. 6. I need a volunteer! #SESLon @LisaDMyers
    7. 7. A person sits down on a chair on stage. She asks person to put out their arm and hold it there to test their strength. She then talks about how we used to believe that the Earth was flat, now we now it’s round. She asks the volunteer whether they believe the earth is flat or round. Then she asks the person to pretend they believe that the earth is flat, and say out loud “the earth is flat”. Volunteer puts her arm out and as Lisa pushes it goes down. The volunteer lost strength physically by saying something she didn’t really believe. Then Lisa asks the volunteer to think about something that makes her happy, a good memory. She tests the strength of the arm by pushing it down again and the volunteer doesn’t budge. Strong. She then asks to think about something that makes the volunteer angry, volunteer puts her arm out, Lisa pushes it down; and the arm goes down. AGAIN she lost strength. Lisa says “Basically if we are made to do something that we don’t believe, or think negative thoughts it makes us weaker physically! Imagine what it does to our mind!” #SESLon @LisaDMyers
    8. 8. Great ideas comes from passion and belief. #SESLon @LisaDMyers
    9. 9. No one thought the computer mouse was much of an idea until Steve Jobs got hold of it. #SESLon @LisaDMyers
    10. 10. “Bohoo” blogger outreach doesn’t work anymore. Wait, what? You mean: shit blogger outreach doesn’t work. Guess what? It never did. #SESLon @LisaDMyers
    11. 11. This doesn’t mean you shouldn’t target or work with bloggers. #SESLon @LisaDMyers
    12. 12. TOPICS that you care about WILL ALWAYS do better! #SESLon @LisaDMyers
    13. 13. Ben loves cycling #SESLon @LisaDMyers
    14. 14. Matt loves Art #SESLon @LisaDMyers
    15. 15. Josie Loves Fashion #SESLon @LisaDMyers
    16. 16. If you at first can’t find a way. Try again. #SESLon @LisaDMyers
    17. 17. We should be professional labyrinth walkers. Don’t give up when you meat a dead end, there is always a way out. #SESLon @LisaDMyers
    18. 18. #SESLon @LisaDMyers
    19. 19. Give them what they need #SESLon @LisaDMyers
    20. 20. Social Shares: By getting social shares to the page where we have a link we are enforcing trust and quality of that link! #SESLon @LisaDMyers
    21. 21. Link Attraction #SESLon @LisaDMyers
    22. 22. Attract links by using the right angle and solid execution. #SESLon @LisaDMyers
    23. 23. Work smarter, not harder. #SESLon @LisaDMyers
    24. 24. XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXOXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXXXX Inspiration: the awesome @DaveTrott #SESLon @LisaDMyers
    25. 25. Think like a 50s Ad Agency and execute like a geek. #SESLon @LisaDMyers
    26. 26. #skateseeing #SESLon @LisaDMyers
    27. 27. #SESLon @LisaDMyers
    28. 28. Embed codes! #SESLon @LisaDMyers
    29. 29. #SESLon @LisaDMyers
    30. 30. #SESLon @LisaDMyers
    31. 31. http://www.hotelclub.com/sk8seeing/skateseeing-east-london-video.html #SESLon @LisaDMyers
    32. 32. Increasing Creativity My inspiration for the demonstration earlier was taken from this course, which I really recommend : http://www.uniquemind.co.uk/ Or read this book http://goo.gl/bFJn3m #SESLon @LisaDMyers
    33. 33. Thank you! lisa@vervesearch.com www.vervesearch.com #SESLon @LisaDMyers
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