Social Media In The Real World: The Pros, The Cons, And What It's Like

807 views
722 views

Published on

Presentation on social media careers. How to break into the industry, what you're up against, how to separate yourself from the competition and examples of social media tactics that have worked.

Slide two link to YouTube video: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Published in: Career, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
807
On SlideShare
0
From Embeds
0
Number of Embeds
241
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media In The Real World: The Pros, The Cons, And What It's Like

  1. 1. Social Media In The Real World The pros, the cons and what it’s like working in social media Presenter: Lisa DiVirgilio, MS Social Media Strategist, FOX 40 WICZ-TV Owner, social design PR
  2. 2. Why Is Social Media So Important?
  3. 3. What Businesses Are Scared Of <ul><li>Losing control </li></ul><ul><li>Invoking negative conversation </li></ul><ul><li>Not being taken seriously </li></ul><ul><li>Not reaching a niche fan base </li></ul><ul><li>Spam, loss of authenticity </li></ul><ul><li>Wasting time </li></ul>
  4. 4. Coaxing Businesses Into Engaging <ul><li>Instant feedback </li></ul><ul><li>Relationship building </li></ul><ul><li>Opportunity to create community around brand </li></ul><ul><li>Opportunity for special offers to build loyalty </li></ul><ul><li>Facebook as a search engine for young demographic </li></ul><ul><li>YouTube replacing DIY books, DVDs, tapes </li></ul><ul><li>Twitter becoming entrepreneurs’ database </li></ul><ul><li>Cut down on travel time, expenses and employee training </li></ul><ul><li>Always use real-life examples </li></ul>
  5. 5. Measures Of Success <ul><li>Always ask: What is the business looking to get out of social media? </li></ul><ul><li>Top Of Mind Awareness </li></ul><ul><li>ROI </li></ul><ul><li>Expert Voice </li></ul><ul><li>Facebook Insights </li></ul><ul><li>Twitter Interaction </li></ul><ul><li>LinkedIn Recruitment </li></ul><ul><li>Social Media Analytics Tools: </li></ul><ul><ul><li>CisionPoint </li></ul></ul><ul><ul><li>Trendrr </li></ul></ul><ul><ul><li>MAP </li></ul></ul>
  6. 6. Jobs In Social Media <ul><li>Community Manager </li></ul><ul><li>Strategist </li></ul><ul><li>Advisor </li></ul><ul><li>Digital Planner </li></ul><ul><li>Online/Web Producer </li></ul><ul><li>SMM Sales/Advertising </li></ul><ul><li>Consulting </li></ul>
  7. 7. Average Salaries Varies greatly depending on industry and location: Low market media company: $22,000-$30,000/year Medium-sized media company: $32,000-$45,000/year Large-sized media company:$46,000+ Usually make significantly more working for a company or public relations firm in the social media/marketing division versus working for media
  8. 8. Jobs In Social Media <ul><li>Are they worth it? </li></ul><ul><li>Working in a media revolution </li></ul><ul><li>High risk, high reward </li></ul><ul><li>Paving the way for most companies </li></ul><ul><li>Entrepreneurship without the risk </li></ul>
  9. 9. Where To Find Jobs In Social Media <ul><li>jobs.mashable.com </li></ul><ul><li>www.journalismjobs.com </li></ul><ul><li>www.tvjobs.com </li></ul><ul><li>www.higheredjobs.com </li></ul><ul><li>www.linkedin.com </li></ul>
  10. 10. How To Get Started <ul><li>Be a part of and active on as many social networks as you can be responsibly </li></ul><ul><li>Have a portfolio with concrete results in numbers – professional or personal </li></ul><ul><li>Intern, intern, intern </li></ul><ul><li>Ask to do social media at your current job regardless of your position </li></ul>

×