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Growing Your Online Footprint: An Ethical Approach to Building a Powerful and Influential Online Presence through Social Media and Blogging

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Having a powerful and influential online presence is more important than ever, but before developing the strategy for success, it’s important to assess your current situation. With the use of a ...

Having a powerful and influential online presence is more important than ever, but before developing the strategy for success, it’s important to assess your current situation. With the use of a before-and-after comparison of an ABA YLD member, attendees will learn how to assess their current online presence and the necessary steps to increase visibility and credibility within the legal space through social media and blog writing. The presentation will also address the ethical considerations when using social media.

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    Growing Your Online Footprint:  An Ethical Approach to Building a Powerful and Influential Online Presence through Social Media and Blogging Growing Your Online Footprint: An Ethical Approach to Building a Powerful and Influential Online Presence through Social Media and Blogging Presentation Transcript

    • American Bar Association Young Lawyers Division Growing Your Online Footprint: An Ethical Approach toBuilding a Powerful & Influential Online Presence Through Social Media and Blog Writing     Friday, October 14, 2011 Presented by Lisa DiMonte and R. Michael Wells, Jr., Esquire  
    • Is it Time for you to Rethink Social Media?Resistance to socialmedia is futile. Millions ofpeople are creatingcontent for the socialWeb. Your competitorsare already there. Yourclients have been therefor a long time. Is it timefor you to rethinksocial media? • Business Week, February 19, 2009
    • Key Takeaways & Stats 80% of companies use social media for recruitment       95% of those companies are using LinkedIn 90% of consumers trust peer recommendations     Only 14% trust advertisements We will no longer search for products and services; they will find us via social media Over 800M active Facebook users Video is an effective way to get first page Google rankings1 Source:  1  Forester  Research  
    • Now  What?  Be thoughtful about what you do and howyou behave
    • Google search of David Postolski - 7/18/11David Postolski | LinkedInwww.linkedin.com/pub/david-postolski/10/5ab/5b0 - CachedGreater New York City Area - Intellectual Property Liaison to the Young Lawyers Division atAmerican Bar Association - Cantor FitzgeraldDavid Postolski profiles | LinkedInwww.linkedin.com/pub/dir/David/Postolski - CachedView the profiles of professionals named David Postolski on LinkedIn. There ..David Postolski - Greater New York City Area profiles | LinkedInwww.linkedin.com/.../David/Postolski/us-70-Greater-New-York-Cit... - CachedView the profiles of professionals on LinkedIn named David Postolski located ...David Postolski | Facebookwww.facebook.com/people/David-Postolski/11816443853 people named David Postolski in New Jersey | WhitePagesnames.whitepages.com › Name Popularity › David Postolski – CachedLearning Chemistry Online | Education | Chemical & Engineering Newspubs.acs.org/cen/education/87/8736education3.htmlDavid Postolski - West Orange, NJ |  MyLife™www.mylife.com/c-2032894928 - CachedDavid Postolski - American Bar Associationapps.americanbar.org/abastore/index.cfm?section=cle&fm…Lawyer David Postolski - New York, NY Attorney - Justia Lawyer ...lawyers.justia.com › New York › New York County › New York - CachedNew York, NY - David Postolski - - Justia Lawyer Directory.  Lawyer David Postolski - New York Attorney - Avvo.comwww.avvo.com/attorneys/10017-ny-david-postolski-998953.html - Cached
    • Four Ways to Increase Visibility and Credibility 1. High-definition photo 2. Professional summary on LinkedIn which answers4 questions: What are you known for? What type ofwork do you want more of? Who is your target client?How are you different? Your bio is not an obit. 3. Content a. Blogs b. White papers c. Press Releases d. Presentations e. Podcasts f. Videos 4. Commenting on the content of others
    • Profile Picture DAVID POSTOLSKIBefore After                        
    • Before and After Professional SummaryBefore  After    Patent  A/orney      David  is  a  dedicated  and  me6culous  patent  a6orney  whose  curious  nature  serves  him  well  in  the  Innova<on  Patent  Division  of  Cantor  Fitzgerald,  LP  where  he  prosecutes,  draDs,  analyzes  both  U.S.  and  foreign  patents,  rela<ng  to  Gaming,  So>ware,  Green  Technology,  Business  Methods,  and  Financial  Services.  As  an  IP  analyst,  David  rou<nely  analyzes  patent  porIolios  for  the  Cantor  Fitzgerald  en<<es,  draDs  technology  licensing,  purchasing  and  services  agreements,  and  also  par<cipates  in  due  diligence  and  asset  purchase  agreements.      ABA  Intellectual  Property  Law  Young  Lawyer  Leader      Over  the  last  three  years,  David  has  devoted  countless  hours  as  a  passionate  and  highly  organized  leader  and  mentor  in  the  ABA  Intellectual  Property  Law  Sec6on  and  the  ABA  Young  Lawyers  Division.    David  has  created  an  ongoing  monthly  CLE  series  specifically  for  young  IP  Lawyers.    In  addi<on,  David  has  developed  lawyer  and  law  student  outreach  and  membership  recruitment  and  reten<on  programs  for  the  benefit  of  the  judiciary,  legal  community  and  public  at  large.  
    • Content Establishes CredibilityWrite about your area of focus  or topics you deal with on adaily basis or areas of interest   The Day the USPTO Stood Still: 8,000,0001.Patents!!    2.  Page-Turning Books Every Young Lawyer Should Read  3.  How Do I Get a Business Method Patent Issued with No Issues    4. Torchwood: Miracle FDAy  5. Mark Cuban - Patent Attorney Extraordinaire???6. Relief for Law Student Loans7. Career Help for IP Law Students
    • Be Willing to Share InformationWhite Papers Presentations LinkedIn SlideShare Press Releases http://www.bizjournals.com/news/ http://www.clickpress.com https://www.prcom https://prlog.org https://www.prbuz.com Write articles for newspapers and associations
    • Podcasts and VideosGet interviewed Legal Talk Network MyLegal.com Legal Broadcast Network Local TV Shows
    • Comment on Content of Others      Subscribe to industry or legal blogs, join LinkedIn groups and  comment regularly to increase online visibility•    http://www.patentlyo.com/•    http://www.lexisnexis.com/community/lexishub/•        http://www.patentbaristas.com/•      http://ipwatchdog.com/•      http://mnfglobal.com/blog2/•  http://www.younglawyersblog.com/post/No-Scrubs- Residency-Like-Training-Coming-to-Young-Lawyers.aspx
    • Google search of David Postolski - 10/13/11·∙David  Postolski  |  LinkedIn  www.linkedin.com/pub/david-­‐postolski/10/5ab/5b0  Greater  New  York  City  Area  -­‐  Patent  A6orney;  Chair-­‐  ABA  IPL  Young  Lawyers  Ac<on  Group  and  Chair-­‐  ABA  YLD  Science  and  Technology  Law  Commi6ee  View  David  Postolskis  professional  profile  on  LinkedIn.  LinkedIn  is  the  worlds  largest  business  network,  helping  professionals  like  David  Postolski  discover  …  David  Postolski  profiles  |  LinkedIn  www.linkedin.com/pub/dir/David/Postolski  View  the  profiles  of  professionals  named  David  Postolski  on  LinkedIn.  There  …  David  Postolski  -­‐  Greater  New  York  City  Area  profiles  |  LinkedIn  www.linkedin.com/.../David/Postolski/us-­‐70-­‐Greater-­‐New-­‐York-­‐City-­‐...  View  the  profiles  of  professionals  on  LinkedIn  named  David  Postolski  located  …  Show  more  results  from  linkedin.com  Mark  Cuban  -­‐  Patent  A/orney  Extraordinaire  by  David  Postolski,  Esq.  blog.mylegal.com/.../Mark-­‐Cuban-­‐Patent-­‐AForney-­‐Extraordinaire-­‐by...  2  days  ago  –  Does  Mark  Cuban  think  hes  an  IP  a6orney?  What  would  our  world  look  like  without  business  process  patents?  You  shared  this  Career  Help  for  IP  Law  Students  by  David  Postolski,  Esq.  blog.mylegal.com/.../Career-­‐Help-­‐for-­‐IP-­‐Law-­‐Students-­‐by-­‐David-­‐Pos...  Sep  27,  2011  –  Resume  review  and  career  advice  for  IP  law  students  from  prac<cing  IP  lawyers.  You  shared  this  David  Postolski  |  Facebook  www.facebook.com/people/David-­‐Postolski/1181644385  Join  Facebook  to  connect  with  David  Postolski  and  others  you  may  know.  Facebook  gives  people  the  power  to  share  and  makes  the  world  more  open  and  …  Torchwood:  Miracle  FDAy  and  the  Advancement  of  Innova6on  by  ...  blog.mylegal.com/.../Torchwood-­‐Miracle-­‐FDAy-­‐and-­‐the-­‐Advanceme...  Sep  19,  2011  –  Is  the  plan  to  make  the  FDA  the  premiere  na<onal  organiza<on  tasked  with  advancing  innova<on  SciFi  or  reality?  You  shared  this  David  Postolski  -­‐  ABA  Web  Store  -­‐  Author  Bio  apps.americanbar.org/abastore/index.cfm?secVon=cle&fm...  David  Postolski  is  a  registered  patent  a6orney  and  currently  employed  at  Cantor  Fitzgeralds  Innova<on  Division  in  New  York,  whose  patents  include  Gaming,  ...  Learning  Chemistry  Online  |  Educa6on  |  Chemical  &  Engineering  ...  pubs.acs.org/cen/educaVon/87/8736educaVon3.html  Sep  7,  2009  –  New  York  City-­‐based  intellectual  property  lawyer  David  Postolski  needed  to  obtain  30  credits  of  science  in  order  to  take  the  patent  bar  exam  to  …  Lawyer  David  Postolski  -­‐  New  York  A/orney  -­‐  Avvo.com  www.avvo.com/aForneys/10017-­‐ny-­‐david-­‐postolski-­‐998953.html  David  Postolski  has  been  licensed  to  prac<ce  law  in  NY  since  2007.  Compare  David  Postolski  to  other  a6orneys  in  New  York.  Write  a  review.    
    • Highlights  of  Before  and  ADer  Google  Search                                            BEFORE AFTERLinkedIn LinkedInLinkedIn LinkedInLinkedIn LinkedInFacebook Mark Cuban-Patent Attorney Extraordinaire?White Pages Career Help for IP Law StudentsLearning Chemistry FacebookMyLife Torchwood: Miracle FDAyABA ABAJustia Learning ChemistryAvvo Avvo
    • Increased visibility, credibility and recognitionSame username, photo, bio and summary on allsocial media sitesCheck out which sites come up first for you in aGoogle search and make sure they’re updatedand accurateCreate Google alerts for your name and firm nameMonitor mentions of your firm on TwitterComplete your LinkedIn profile in full  Connect with law school friends on LinkedIn andjoin groups related to your area of practice andyour target clients
    • Increased visibility, credibility and recognitionCreate friends lists on Facebook and change settingsto control which friends see status updatesStatus updates/tweets should include: a. professional activities such as speaking engagements and attendance at conferences and workshops   b. link to interesting blogs, articles, white papers, videos and other contentRegularly review privacy settingsAvoid making negative commentsSet reasonable and attainable goals: 15 minutesa day/1 hour a week
    • One-Year Free Premier MembershipUpload blogs, white papers, presentations, pressreleases, podcasts, videos30-minute telephone call with Lisa Guest on the MyLegal.com radio show
    • Carolyn Elefant, Co-Author of “Social Media for Lawyers: The Next Frontier”“Internet and social media change only the media, they do not change the message. Nor do they alter our obligations as lawyers to protect client confidences, avoid deceptive practices. Lawyers inherently understand what is permissible based on what they have done in the past.”
    • ETHICAL  CONSIDERATIONS  FOR    BLOGGERS  §  Create  a  valid  disclaimer  §  Rules  regarding  adver<sing    §  Be  careful  not  to  form  an  a6orney  client  rela<onship    §  Do  not  violate  a6orney  client  privilege    §  Do  not  say  anything  bad  about  judges,  lawyers,  etc.  on  your   blog.    
    • Disclaimers  •  Make  sure  you  do  not  provide  legal  advice.    Just  provide  “informa<on”  in   your  blog.  •  Disclaimers  can  take  a  number  of  forms,  but  all  should  say  1)  the  blog  only   provides  general  informa<on  and  not  legal  or  other  professional  advice;  2)   no  a6orney  client  rela<onship  is  formed  with  the  author  or  any  a6orney   in  the  firm  ;  and  3)  all  situa<ons  are  factually  dependent,  and  the  reader   or  viewer  should  contact  an  a6orney  when  ques<ons  arise.  •  Check  your  state  and  local  rules.  
    • Adver<sing  •  Check  your  state  and  local  rules  regarding  adver<sing.    •  If  you  send  out  a  newsle6er  for  your  blog  via  mail  or  e-­‐mail,  you  may  want   to  consider  consul<ng  your  state  and  local  rules.  •  When  in  doubt  as  to  whether  your  blog  cons<tutes  adver<sing,  check  your   state  and  local  rules.  
    • A6orney  client  privilege  •  NEVER  disclose  confiden<al  informa<on  about  a  current  client  or  past   client.  •  NEVER  discuss  current  clients  or  past  clients.  •  Be  careful  not  to  blog  about  topics  that  could  adversely  impact  current   clients  or  past  clients.  •  Make  sure  you  do  NOT  form  an  a6orney  client  rela<onship.  •  Run  a  conflicts  check  before  blogging  about  a  topic,  and  con<nue  to   periodically  run  conflicts  checks.  
    • Watch  What  You  Say!  •  Be  careful  what  you  say,  it  may  come  back  to  haunt  you.  •  NEVER  say  anything  bad  about  other  lawyers,  judges,  etc.  •  You  words  will  reflect  posi<vely  or  nega<vely  on  your  reputa<on.  •  What  you  say  can  have  legal  consequences  e.g.  defama<on  of  character.    
    • Questions Lisa DiMonte @lisadimonte lisa.dimonte@mylegal.com blog.mylegal.com Michael Wells, Jr. @slnc01 michaelw@wellsjenkins.comsouthernlawyernc.blogspot.com