Building Professional Credibility with a Powerful and Influential Online Presence
BUILDING PROFESSIONAL CREDIBILITY WITH A POWERFUL AND INFLUENTIAL ONLINE PRESENCE Tuesday, November 8, 2011 Presented by Lisa DiMonte
Is it Time for you to Rethink Social Media?Resistance to socialmedia is futile. Millions ofpeople are creatingcontent for the socialWeb. Your competitorsare already there. Yourclients have been therefor a long time. Is it timefor you to rethinksocial media? • Business Week, February 19, 2009
Key Takeaways & Stats 80% of companies use social media for recruitment 95% of those companies are using LinkedIn 90% of consumers trust peer recommendations Only 14% trust advertisements We will no longer search for products and services; they will find us via social media Over 750M active Facebook users Video is an effective way to get first page Google rankings1 Source: 1 Forester Research
Now What? Be thoughtful about what you do and howyou behave
Google search of Ron Taylor 10-15-11·∙ Ron Taylor -‐ Wikipedia, the free encyclopedia en.wikipedia.org/wiki/Ron_Taylor -‐ Cached Ron Taylor may refer to: Ron Taylor (actor), American actor; Ron Taylor (author), American author and speaker; Tiny Ron Taylor, American ﬁlm actor and ... Ron Taylor (actor) -‐ Ron Taylor (baseball) -‐ Tiny Ron Taylor ·∙ Ron Taylor (actor) -‐ Wikipedia, the free encyclopedia en.wikipedia.org/wiki/Ron_Taylor_(actor) -‐ Cached Ronald James Taylor (October 16, 1952 – January 16, 2002) was an American ... Show more results from wikipedia.org ·∙ Ron Taylor -‐ IMDb www.imdb.com/name/nm0853103/ -‐ Cached In 1999 the show was nominated for four Tony Awards, including best new musical and Mr. Taylor for best featured actor in a musical. See more trivia » ... ·∙ Ron Taylor StaNsNcs and History -‐ Baseball-‐Reference.com www.baseball-‐reference.com › Encyclopedia of Players › T LisFng -‐ Cached Career: 45-‐43, 72 SV, 3.93 ERA, 464 SO, P, Mets/Cardinals/... 1962-‐1972, t:R, born in CAN 1937. ·∙ Ron Taylor Fine Arts, Gallery and Custom Framing www.rontaylorﬁnearts.com/ -‐ Cached Ron Taylor "SONGWRITER" of Americana-‐Bluegrass Click on below links to visit. Rons music sites to hear songs and read blog. www.myspace.com/ronctaylor ... ·∙ Ron Taylor Baseball Stats by Baseball Almanac www.baseball-‐almanac.com/players/player.php?p=tayloro01 -‐ Cached Ron Taylor baseball stats with ba_ng stats, pitching stats and ﬁelding stats, along with uniform numbers, salaries, quotes, career stats and biographical ... ·∙ Ron Taylor, 49, Voice of Blues and a Plant, Dies -‐ New York Times www.nyFmes.com › COLLECTIONS › HORRORS -‐ Cached Jan 26, 2002 – Ron Taylor, who created the voice of Audrey II, the malicious man-‐eaang plant in the cult musical Licle Shop of Horrors, as well as ... ·∙ Systems Biology at PNNL:Research Staﬀ:Ronald C. Taylor www.sysbio.org/resources/staﬀ/taylor.stm -‐ Cached Ronald C. Taylor, Ph.D. Experase. Ronald C. Taylor. Analysis of high throughput gene expression and protein abundance data, reconstrucaon of biological ... ·∙ Ron Taylor Band | Crazy Love Jazz www.rontaylorband.com/ -‐ Cached CRAZY LOVE JAZZ CD is a culminaaon of Ron Taylors talent, experience and adventures. Not so subtle mixtures of Calypso, Samba R&B, ...
Four Ways to Increase Visibility and Credibility 1. High-definition photo 2. Professional summary which answers 4 questions:a. What are you known for? b. What type of work doyou want more of? Who is your target client? 4? Howare you different? Your bio is not an obit! 3. Content a. Blogs b. White papers c. Press Releases d. Presentations e. Podcasts f. Videos 4. Commenting on the content of others
Before and After Professional SummaryBefore After The Ron Taylor Group is a Global Registered Educaaon Provider with the Project Management Insatute® and a leading provider of leadership training, project management training and project management consulNng services. With over 100 years of collecave experience, Ron Taylor, John Cormier and Bruce Shaw can help you and your staﬀ save Nme and money by developing leadership skills and the ability to bring projects in on ame and on budget. Because budgets are of outmost concern to corporate, government and non-‐proﬁt enNNes, The Ron Taylor Group is commiced to providing clients with excellent services at reasonable prices. The mission of The Ron Taylor group is to embody integrity and develop long-‐lasang relaaonships based on mutual trust and customer saNsfacNon. Our president, Ron Taylor, and our associates John Cormier and Bruce Shaw, have held senior leadership posiaons in the Project Management Insatute and possess a wealth of pracacal and teaching experience. Clients include Federal Government agencies, academic insatuaons, and both large and small private organizaNons. Ron is the author of "Leadership: Stories, Lessons and Uncommon Sense," and has delivered presentaaons on leadership skills and project management before such organizaaons as the World Bank, the Naaonal Press Club, Virginia Tech and the US Marines, Air Force, Army and Navy, and is available for presentaaons to your organizaaon. He is represented by the Washington Speakers Bureau.
Content Establishes Credibility Write about your area of focus or topics you deal with on a daily basis or areas of interest Uncommon Leadership for Law Firm Partners 1. 2. Are You Unraveling Trust at your Law Firm? 3. Can Law Firm Partners Nurture Trust? 4. Uncommon Leadership for Young Lawyers 5. How Young Lawyers Can Nurture Trust 6. Uncommon Leadership for Legal Professionals 7. Legal Professionals: Are You Unraveling Trust?
Be Willing to Share InformationWhite Papers Presentations LinkedIn SlideShare Press Releases http://www.bizjournals.com/news/ http://www.clickpress.com http:/www.prcom https://prlog.org https://www.prbuz.com Write articles for newspapers and associations
Podcasts and VideosGet interviewed Local TV Shows Local Radio Shows Local Papers
Comment on Content of Others Subscribe to industry, join LinkedIn groups and comment regularly to increase online visibility hcp://leadnet.org/blog hcp://greatleadershipbydan.com hcp://taskfm hcp://hensonconsulanginternaaonal.com
Filtered Google search of Ron Taylor 11/7/11 Welcome to the virtual home of The Ron Taylor Group www.therontaylorgroup.com/ The Ron Taylor Group is now a Global Registered Educaaon Provider with the Project Management Insatute® and one of the leading providers of project.. The Ron Taylor Group -‐ ConsulNng and Mentoring www.therontaylorgroup.com/cormier-‐bio.htm John E. Cormier, MSA, PMP. John E. Cormier, Colonel USAF (reared), is a … Ron Taylor -‐ The Ron Taylor Group -‐ ConsulNng and Mentoring www.therontaylorgroup.com/taylor-‐bio.htm Ron Taylor is an internaaonally known project manager, lecturer, trainer … Show more results from therontaylorgroup.com Ron Taylor (author) -‐ Wikipedia, the free encyclopedia en.wikipedia.org/wiki/Ron_Taylor_(author) In 2002, Taylor founded The Ron Taylor Group which provides consulang services and training in leadership, project management, knowledge Ron Taylor proﬁles | LinkedIn www.linkedin.com/pub/dir/Ron/Taylor View the proﬁles of professionals named Ron Taylor on LinkedIn. ... at George Mason University, Principal at The Ron Taylor Group (Sole Proprietorship); Presented by Ron Taylor, Principal, The Ron Taylor Group www.pmiwdc.org/.../PMIWDC_presentaFonslides_PMintheAM_201... Presented by Ron Taylor, Principal, The Ron Taylor Group. Copyright The Ron Taylor ... ❖Look for substance over style. Copyright The Ron Taylor Group The Ron Taylor Group -‐ Fairfax StaNon, Virginia (VA) | Company ... www.manta.com/c/mmg3pw8/the-‐ron-‐taylor-‐group The Ron Taylor Group company proﬁle in Fairfax Staaon, VA. Our free company proﬁle report for The Ron Taylor Group includes business informaaon … Amazon.com: Leadership: Stories, Lessons and Uncommon Sense ... www.amazon.com › ... › Management & Leadership › Management 14 reviews -‐ $19.95 -‐ In stock Ron Taylor is an internaaonally-‐known project manager, lecturer, author, and consultant, and is the principal and founder of the Ron Taylor Group. He … Stories, Lessons and Uncommon Sense -‐ New Book by Ron Taylor www.pmworldtoday.net/.../... Ron Taylor is an internaaonally-‐known project manager, lecturer, author, and consultant, and is the principal and founder of the Ron Taylor Group. He … Ron Taylor Facebook, Twicer, Google Plus & MySpace on PeekYou www.peekyou.com/ron_taylor Presented by Ron Taylor, Principal, The Ron Taylor Group Nurture individual and corporate trust. ► Ask for help when you need it. ► Don t ever compromise. ...
Highlights of Before and Aqer Google Search BEFORE AFTERWiki (Actor) The Ron Taylor Group Wiki (Actor) The Ron Taylor Group Internet Movie DB The Ron Taylor Group Baseball.com Wiki (Our Ron) Ron Taylor Fine Arts LinkedIn Ron Taylor Baseball Almanac PMI WDC New York Times (Actor) Manta Systems Biology Amazon Ron Taylor Band PM World Today Peek You
Increased visibility, credibility and recognitionSame username, photo, bio and summary on allsocial media sitesCheck out which sites come up first for you in aGoogle search and make sure they’re updatedand accurateCreate Google alerts for your name and firm nameMonitor mentions of your firm on TwitterComplete your LinkedIn profile in full Connect with college friends on LinkedIn and joingroups related to your industry and your targetclients
Increased visibility, credibility and recognitionCreate friends lists on Facebook and change settingsto control which friends see status updatesStatus updates/tweets should include: a. professional activities such as speaking engagements and attendance at conferences and workshops b. link to your blogs, articles, white papers, press releases, presentations, podcasts, videosRegularly review privacy settingsAvoid making negative commentsSet reasonable and attainable goals: 15 minutesa day/1 hour a week
One-Year Free Premier MembershipUpload blogs, white papers, presentations, pressreleases, podcasts, videos30-minute telephone meeting with Lisa Guest on the MyLegal.com radio show
Questions Lisa DiMonte @firstname.lastname@example.org