Presentatie Patrick Leenheers Vodafone - online tuesday 'Mobile' 11 mei 2010

The Tipping Point is now

The mobile medium is taking off
One in three customers buys a smart phone
One in two takes a mobile internet subscription
People communicate, browse, search, navigate, play, watch, listen, read
Mobiles enable changing life rhythms

Touch screen Hardware is converging

Slider Hardware is converging

Full keyboard Hardware is converging

Operating systems Shop platforms App development Software is not

Love/ Hate Triangle Mobile Operators Device Vendors Internet Service Brands Why is it like this?

Confusion, Complexity and cost lead to complacency What about ‘publishers’?

And on top of that we need to invent a medium Smaller than PC or TV, but always on, always carried and ultimately personal

App stores are booming 150.998 19.897 7.623 6.118 4.756

....are they? 150.998 19.897 7.623 6.118 4.756 234 Million websites as of December 2009 (NetCraft)

Cloud Browser based Cross platform On PC, services have moved to the cloud... Local Native OS Specific

...shaping expectations of mobile consumers

Hurdles to take Reach and ease, content and measurement

Web apps – the open standard Wholesale Applications Community / JIL Some of the partners in WAC

Goal: one app running everywhere...... ...leveraging: location, direction, identity, preferences, history & future, secure transactions AND social context , in real time

[email_address]

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Presentatie Patrick Leenheers Vodafone - online tuesday 'Mobile' 11 mei 2010

by Lisa Dijkstra on May 12, 2010

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Presentatie Patrick Leenheers Vodafone - online tuesday ’Mobile’ 11 mei 2010 — Presentation Transcript