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Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
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Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010

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  • iPhone dominatesAndroid estimated growth of 3x in 2010RIM continues to growSymbian in state of decline
  • Transcript

    • 1.
    • 2. 4
      2
      Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
    • 3. Mobile shifted to full 2010 investment
      Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
      3
    • 4. Analytics Key Messages
      Enterprise requires unique Analytics solutions
      Web Analytics and Video Analytics
      Omniture is key partner
      Understand user engagement to maximize Content ROI
      Measure and compare distribution strategies
      Aggregate analytics to get 360 view of users & business
      4
      Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
    • 5. Distribution Key Messages
      Increase Content ROI through broad use
      Across the Enterprise or through Distribution Partners
      Leverage safe social networks to drive engagement
      e.g. Integrated Facebook experiences
      Low complexity, Low cost of operation
      Goal: Easiest platform for file, feed or player syndication
      5
      Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
    • 6. Mobile Key Messages
      Mobile Web for all and Apps for some
      Simple, unified platform for Mobile video
      FP10.1 & HTML5 important strategic effort
      Part of our 3-Screen Initiative
      Web, Mobile, Connected TV
      6
      Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
    • 7. Your content, your business, anywhere
      Seamless flow of content and policy across device and distribution points
      Integrated set of shared services and intelligent client runtimes
      7
      Brightcove Experiences for Mobile
      Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
    • 8. 8
      Two Fundamental Strategies for Mobile Video
      Mobile App
      Mobile Web Browser
      Downloaded and installed
      Runs as native app withpersistent presence
      Accessed with a mobile browser
      Runs as a web app or website
      Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
    • 9. 9
      Focus on Apple and Android Ecosystem
      Apple is strong, but fractured market evolving….
      …Explosive Android growth
      2007 2008 2009 2010
      Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
    • 10. Mobile Support – HTML5, iPhone & iPad
      Today
      3 Months
      9 Months
      HTML5 Playback
      (Basic Template)
      HTML5 Playback
      (Robust Templates)
      HTML5 Playback
      (Plug-ins)
      Auto DeviceDetection
      Auto DeviceDetection
      Auto DeviceDetection
      H.264 Encoding
      Apple Live Streaming
      And HTTP PD
      H.264 Encoding andHTTP (PD or UDS)
      Complete
      Analytics
      Advertising
      & Engagement
      Reporting
      Advertising
      (Custom Dev)
      10
      Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
    • 11. Mobile Support - Android
      Today
      3 Months
      9 Months
      HTML5 Playback
      (Custom Dev)
      HTML5 Playback
      (Templates)
      HTML5 Playback
      (Plug-ins)
      FP 10.1
      (Templates)
      FP 10.1 Beta
      H.264 Encoding,HTTP (PD or UDS)
      RTMP/e
      Android SDK
      Complete
      Analytics
      Reporting
      Advertising
      (Custom Dev)
      Advertising
      & Engagement
      11
      Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
    • 12. Spring Marketing Themes
      April – Quality & Customization
      May – Monetization
      June – Mobile
      Product functionality generally available within 30 days of launch
      © 2010 Brightcove, Inc. All Rights Reserved.
      12
    • 13. April – Quality & Customization
      Be prepared for 3-Screen Delivery!
      New recommended default encoding specifications
      H.264 Base Profile for mobile; Main for player; option for High
      Amaze prospects with superior video quality
      H.264 default for new accounts
      Multi-bitrate Live Video with adaptive streaming
      Ultimate Choice and Control for compelling, integrated video experiences
      New resizable multi-playlist player template with chromeless video player
      Custom chromeless video players through BEML
      Control layout, custom components, calls to action, multiple views
      Custom Player Skins
      Apply “player skins” via BEML; full customization
      Brand control by graphic designer, no developer required
      © 2010 Brightcove, Inc. All Rights Reserved.
      13
    • 14. May – Monetization
      Leading support for all advertising standards
      VAST 2.0
      Why? We have full support for 1.0 but 2.0 has some interesting new concepts to enable sequencing playback of multiple ads, delivering multi-bitrate ads, additional ad tracking/analytics
      VPAID
      Why? Allows ad creative to be played back in any player that supports VPAID. If ads are more re-usable, agencies can put more time/energy into building unique ads
      The most comprehensive set of pre-integrated ad networks
      Adding ScanScout, Brightroll, LiveRail, SmartClip, FreeWheel + more!
      Synchronize content to drive engagement and sales
      Interactive Cue Point Editor for ads, products or calls to action
      Know what video investments are driving the highest ROI
      Distribution Analytics through player comparison
      © 2010 Brightcove, Inc. All Rights Reserved.
      14
    • 15. Distribution Analytics
      © 2010 Brightcove, Inc. All Rights Reserved.
      15
    • 16. June – Mobile Milestone 1
      Brightcove Experience for HTML5
      One JavaScript publishing code, integrated device detection
      “Auto-translation” of BEML XML into HTML5 experience
      Goal: Template selection, player color styling, simple playback
      Brightcove Experience for Flash Player 10.1
      2 Mobile ready player templates via BEML
      Sample code, best practices for dynamic player swapping
      Mobile-specific rendition selection algorithm
      Mobile Apps
      Android and iPhone SDK
      Mobile Ad Integrations (e.g. Freewheel + ad network)
      iPad sample application
      © 2010 Brightcove, Inc. All Rights Reserved.
      16
    • 17. Mobile Ingestion & Encoding
      Scoping in process, timelines TBD
      Top Priorities
      Apple HTTP Streaming processing and segmentation
      Reassure customers that they can become “mobile ready”
      Re-encode from existing digital masters to new h.264
      Publisher opt-in program for creating mobile renditions from VP6
      Multi-month continuous encoding jobs
      © 2010 Brightcove, Inc. All Rights Reserved.
      17
    • 18. Distribution & YouTube
      R&D with prototypes of YouTube integration
      Milestone 1: Basic push of videos to YouTube User Channel
      Associate YouTube Channels with your Brightcove Account
      Specify what videos are to be shared to that channel
      e.g. All videos, latest 100 videos, videos with specific tags
      Control some YouTube Broadcasting and Sharing Options
      e.g. privacy, commenting, comment voting, video responses, ratings, embedding, and syndication
      Milestone 2: Robust synchronization
      Share individual videos, update, delete videos
      Milestone 3: YouTube analytics integration
      Milestone 4: Playlist synchronization to YouTube
      Milestone 5: Advanced monetization – burn logos, bumpers, stitch static ads
      © 2010 Brightcove, Inc. All Rights Reserved.
      18

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