Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010

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Confidential. © 2010 Brightcove, Inc. All Rights Reserved.

Mobile shifted to full 2010 investment
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Analytics Key Messages
Enterprise requires unique Analytics solutions
Web Analytics and Video Analytics
Omniture is key partner
Understand user engagement to maximize Content ROI
Measure and compare distribution strategies
Aggregate analytics to get 360 view of users & business
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Distribution Key Messages
Increase Content ROI through broad use
Across the Enterprise or through Distribution Partners
Leverage safe social networks to drive engagement
e.g. Integrated Facebook experiences
Low complexity, Low cost of operation
Goal: Easiest platform for file, feed or player syndication
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Mobile Key Messages
Mobile Web for all and Apps for some
Simple, unified platform for Mobile video
FP10.1 & HTML5 important strategic effort
Part of our 3-Screen Initiative
Web, Mobile, Connected TV
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Your content, your business, anywhere
Seamless flow of content and policy across device and distribution points
Integrated set of shared services and intelligent client runtimes
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Brightcove Experiences for Mobile

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Two Fundamental Strategies for Mobile Video
Mobile App
Mobile Web Browser
Downloaded and installed
Runs as native app withpersistent presence
Accessed with a mobile browser
Runs as a web app or website

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Focus on Apple and Android Ecosystem
Apple is strong, but fractured market evolving….
…Explosive Android growth
2007 2008 2009 2010

Mobile Support – HTML5, iPhone & iPad
Today
3 Months
9 Months
HTML5 Playback
(Basic Template)
HTML5 Playback
(Robust Templates)
HTML5 Playback
(Plug-ins)
Auto DeviceDetection
H.264 Encoding
Apple Live Streaming
And HTTP PD
H.264 Encoding andHTTP (PD or UDS)
Complete
Analytics
Advertising
& Engagement
Reporting
Advertising
(Custom Dev)
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Mobile Support - Android
Today
3 Months
9 Months
HTML5 Playback
(Custom Dev)
HTML5 Playback
(Templates)
HTML5 Playback
(Plug-ins)
FP 10.1
(Templates)
FP 10.1 Beta
H.264 Encoding,HTTP (PD or UDS)
RTMP/e
Android SDK
Complete
Analytics
Reporting
Advertising
(Custom Dev)
Advertising
& Engagement
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Spring Marketing Themes
April – Quality & Customization
May – Monetization
June – Mobile
Product functionality generally available within 30 days of launch
© 2010 Brightcove, Inc. All Rights Reserved.
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April – Quality & Customization
Be prepared for 3-Screen Delivery!
New recommended default encoding specifications
H.264 Base Profile for mobile; Main for player; option for High
Amaze prospects with superior video quality
H.264 default for new accounts
Multi-bitrate Live Video with adaptive streaming
Ultimate Choice and Control for compelling, integrated video experiences
New resizable multi-playlist player template with chromeless video player
Custom chromeless video players through BEML
Control layout, custom components, calls to action, multiple views
Custom Player Skins
Apply “player skins” via BEML; full customization
Brand control by graphic designer, no developer required
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May – Monetization
Leading support for all advertising standards
VAST 2.0
Why? We have full support for 1.0 but 2.0 has some interesting new concepts to enable sequencing playback of multiple ads, delivering multi-bitrate ads, additional ad tracking/analytics
VPAID
Why? Allows ad creative to be played back in any player that supports VPAID. If ads are more re-usable, agencies can put more time/energy into building unique ads
The most comprehensive set of pre-integrated ad networks
Adding ScanScout, Brightroll, LiveRail, SmartClip, FreeWheel + more!
Synchronize content to drive engagement and sales
Interactive Cue Point Editor for ads, products or calls to action
Know what video investments are driving the highest ROI
Distribution Analytics through player comparison
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Distribution Analytics
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June – Mobile Milestone 1
Brightcove Experience for HTML5
One JavaScript publishing code, integrated device detection
“Auto-translation” of BEML XML into HTML5 experience
Goal: Template selection, player color styling, simple playback
Brightcove Experience for Flash Player 10.1
2 Mobile ready player templates via BEML
Sample code, best practices for dynamic player swapping
Mobile-specific rendition selection algorithm
Mobile Apps
Android and iPhone SDK
Mobile Ad Integrations (e.g. Freewheel + ad network)
iPad sample application
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Mobile Ingestion & Encoding
Scoping in process, timelines TBD
Top Priorities
Apple HTTP Streaming processing and segmentation
Reassure customers that they can become “mobile ready”
Re-encode from existing digital masters to new h.264
Publisher opt-in program for creating mobile renditions from VP6
Multi-month continuous encoding jobs
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Distribution & YouTube
R&D with prototypes of YouTube integration
Milestone 1: Basic push of videos to YouTube User Channel
Associate YouTube Channels with your Brightcove Account
Specify what videos are to be shared to that channel
e.g. All videos, latest 100 videos, videos with specific tags
Control some YouTube Broadcasting and Sharing Options
e.g. privacy, commenting, comment voting, video responses, ratings, embedding, and syndication
Milestone 2: Robust synchronization
Share individual videos, update, delete videos
Milestone 3: YouTube analytics integration
Milestone 4: Playlist synchronization to YouTube
Milestone 5: Advanced monetization – burn logos, bumpers, stitch static ads
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http://www.marketingfacts.nl	37
http://www.iamblog.nl	20
http://www.slideshare.net	16
http://www.onlinetuesday.nl	11
http://www.newpeople.nl	3

Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010

by Lisa Dijkstra on May 12, 2010

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Presentatie Bob de Wit Brightcove - online tuesday ’mobile’ 11 mei 2010 — Presentation Transcript