Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
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Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010

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  • iPhone dominatesAndroid estimated growth of 3x in 2010RIM continues to growSymbian in state of decline

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  • 1.
  • 2. 4
    2
    Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
  • 3. Mobile shifted to full 2010 investment
    Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
    3
  • 4. Analytics Key Messages
    Enterprise requires unique Analytics solutions
    Web Analytics and Video Analytics
    Omniture is key partner
    Understand user engagement to maximize Content ROI
    Measure and compare distribution strategies
    Aggregate analytics to get 360 view of users & business
    4
    Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
  • 5. Distribution Key Messages
    Increase Content ROI through broad use
    Across the Enterprise or through Distribution Partners
    Leverage safe social networks to drive engagement
    e.g. Integrated Facebook experiences
    Low complexity, Low cost of operation
    Goal: Easiest platform for file, feed or player syndication
    5
    Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
  • 6. Mobile Key Messages
    Mobile Web for all and Apps for some
    Simple, unified platform for Mobile video
    FP10.1 & HTML5 important strategic effort
    Part of our 3-Screen Initiative
    Web, Mobile, Connected TV
    6
    Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
  • 7. Your content, your business, anywhere
    Seamless flow of content and policy across device and distribution points
    Integrated set of shared services and intelligent client runtimes
    7
    Brightcove Experiences for Mobile
    Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
  • 8. 8
    Two Fundamental Strategies for Mobile Video
    Mobile App
    Mobile Web Browser
    Downloaded and installed
    Runs as native app withpersistent presence
    Accessed with a mobile browser
    Runs as a web app or website
    Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
  • 9. 9
    Focus on Apple and Android Ecosystem
    Apple is strong, but fractured market evolving….
    …Explosive Android growth
    2007 2008 2009 2010
    Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
  • 10. Mobile Support – HTML5, iPhone & iPad
    Today
    3 Months
    9 Months
    HTML5 Playback
    (Basic Template)
    HTML5 Playback
    (Robust Templates)
    HTML5 Playback
    (Plug-ins)
    Auto DeviceDetection
    Auto DeviceDetection
    Auto DeviceDetection
    H.264 Encoding
    Apple Live Streaming
    And HTTP PD
    H.264 Encoding andHTTP (PD or UDS)
    Complete
    Analytics
    Advertising
    & Engagement
    Reporting
    Advertising
    (Custom Dev)
    10
    Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
  • 11. Mobile Support - Android
    Today
    3 Months
    9 Months
    HTML5 Playback
    (Custom Dev)
    HTML5 Playback
    (Templates)
    HTML5 Playback
    (Plug-ins)
    FP 10.1
    (Templates)
    FP 10.1 Beta
    H.264 Encoding,HTTP (PD or UDS)
    RTMP/e
    Android SDK
    Complete
    Analytics
    Reporting
    Advertising
    (Custom Dev)
    Advertising
    & Engagement
    11
    Confidential. © 2010 Brightcove, Inc. All Rights Reserved.
  • 12. Spring Marketing Themes
    April – Quality & Customization
    May – Monetization
    June – Mobile
    Product functionality generally available within 30 days of launch
    © 2010 Brightcove, Inc. All Rights Reserved.
    12
  • 13. April – Quality & Customization
    Be prepared for 3-Screen Delivery!
    New recommended default encoding specifications
    H.264 Base Profile for mobile; Main for player; option for High
    Amaze prospects with superior video quality
    H.264 default for new accounts
    Multi-bitrate Live Video with adaptive streaming
    Ultimate Choice and Control for compelling, integrated video experiences
    New resizable multi-playlist player template with chromeless video player
    Custom chromeless video players through BEML
    Control layout, custom components, calls to action, multiple views
    Custom Player Skins
    Apply “player skins” via BEML; full customization
    Brand control by graphic designer, no developer required
    © 2010 Brightcove, Inc. All Rights Reserved.
    13
  • 14. May – Monetization
    Leading support for all advertising standards
    VAST 2.0
    Why? We have full support for 1.0 but 2.0 has some interesting new concepts to enable sequencing playback of multiple ads, delivering multi-bitrate ads, additional ad tracking/analytics
    VPAID
    Why? Allows ad creative to be played back in any player that supports VPAID. If ads are more re-usable, agencies can put more time/energy into building unique ads
    The most comprehensive set of pre-integrated ad networks
    Adding ScanScout, Brightroll, LiveRail, SmartClip, FreeWheel + more!
    Synchronize content to drive engagement and sales
    Interactive Cue Point Editor for ads, products or calls to action
    Know what video investments are driving the highest ROI
    Distribution Analytics through player comparison
    © 2010 Brightcove, Inc. All Rights Reserved.
    14
  • 15. Distribution Analytics
    © 2010 Brightcove, Inc. All Rights Reserved.
    15
  • 16. June – Mobile Milestone 1
    Brightcove Experience for HTML5
    One JavaScript publishing code, integrated device detection
    “Auto-translation” of BEML XML into HTML5 experience
    Goal: Template selection, player color styling, simple playback
    Brightcove Experience for Flash Player 10.1
    2 Mobile ready player templates via BEML
    Sample code, best practices for dynamic player swapping
    Mobile-specific rendition selection algorithm
    Mobile Apps
    Android and iPhone SDK
    Mobile Ad Integrations (e.g. Freewheel + ad network)
    iPad sample application
    © 2010 Brightcove, Inc. All Rights Reserved.
    16
  • 17. Mobile Ingestion & Encoding
    Scoping in process, timelines TBD
    Top Priorities
    Apple HTTP Streaming processing and segmentation
    Reassure customers that they can become “mobile ready”
    Re-encode from existing digital masters to new h.264
    Publisher opt-in program for creating mobile renditions from VP6
    Multi-month continuous encoding jobs
    © 2010 Brightcove, Inc. All Rights Reserved.
    17
  • 18. Distribution & YouTube
    R&D with prototypes of YouTube integration
    Milestone 1: Basic push of videos to YouTube User Channel
    Associate YouTube Channels with your Brightcove Account
    Specify what videos are to be shared to that channel
    e.g. All videos, latest 100 videos, videos with specific tags
    Control some YouTube Broadcasting and Sharing Options
    e.g. privacy, commenting, comment voting, video responses, ratings, embedding, and syndication
    Milestone 2: Robust synchronization
    Share individual videos, update, delete videos
    Milestone 3: YouTube analytics integration
    Milestone 4: Playlist synchronization to YouTube
    Milestone 5: Advanced monetization – burn logos, bumpers, stitch static ads
    © 2010 Brightcove, Inc. All Rights Reserved.
    18