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Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010
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Presentatie Bob de Wit Brightcove - online tuesday 'mobile' 11 mei 2010

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  • iPhone dominatesAndroid estimated growth of 3x in 2010RIM continues to growSymbian in state of decline
  • Transcript

    • 1.
    • 2. 4<br />2<br />Confidential. © 2010 Brightcove, Inc. All Rights Reserved.<br />
    • 3. Mobile shifted to full 2010 investment<br />Confidential. © 2010 Brightcove, Inc. All Rights Reserved.<br />3<br />
    • 4. Analytics Key Messages<br />Enterprise requires unique Analytics solutions<br />Web Analytics and Video Analytics<br />Omniture is key partner<br />Understand user engagement to maximize Content ROI<br />Measure and compare distribution strategies<br />Aggregate analytics to get 360 view of users & business<br />4<br />Confidential. © 2010 Brightcove, Inc. All Rights Reserved.<br />
    • 5. Distribution Key Messages<br />Increase Content ROI through broad use<br />Across the Enterprise or through Distribution Partners<br />Leverage safe social networks to drive engagement<br />e.g. Integrated Facebook experiences<br />Low complexity, Low cost of operation<br />Goal: Easiest platform for file, feed or player syndication<br />5<br />Confidential. © 2010 Brightcove, Inc. All Rights Reserved.<br />
    • 6. Mobile Key Messages<br />Mobile Web for all and Apps for some<br />Simple, unified platform for Mobile video<br />FP10.1 & HTML5 important strategic effort<br />Part of our 3-Screen Initiative<br />Web, Mobile, Connected TV<br />6<br />Confidential. © 2010 Brightcove, Inc. All Rights Reserved.<br />
    • 7. Your content, your business, anywhere<br />Seamless flow of content and policy across device and distribution points<br />Integrated set of shared services and intelligent client runtimes<br />7<br />Brightcove Experiences for Mobile<br />Confidential. © 2010 Brightcove, Inc. All Rights Reserved.<br />
    • 8. 8<br />Two Fundamental Strategies for Mobile Video<br />Mobile App<br />Mobile Web Browser<br />Downloaded and installed<br />Runs as native app withpersistent presence<br />Accessed with a mobile browser<br />Runs as a web app or website<br />Confidential. © 2010 Brightcove, Inc. All Rights Reserved.<br />
    • 9. 9<br />Focus on Apple and Android Ecosystem<br />Apple is strong, but fractured market evolving….<br />…Explosive Android growth<br />2007 2008 2009 2010<br />Confidential. © 2010 Brightcove, Inc. All Rights Reserved.<br />
    • 10. Mobile Support – HTML5, iPhone & iPad<br />Today<br />3 Months<br />9 Months<br />HTML5 Playback<br />(Basic Template)<br />HTML5 Playback<br />(Robust Templates)<br />HTML5 Playback<br />(Plug-ins)<br />Auto DeviceDetection<br />Auto DeviceDetection<br />Auto DeviceDetection<br />H.264 Encoding <br />Apple Live Streaming<br />And HTTP PD<br />H.264 Encoding andHTTP (PD or UDS)<br />Complete<br />Analytics<br />Advertising<br />& Engagement<br />Reporting<br />Advertising<br />(Custom Dev)<br />10<br />Confidential. © 2010 Brightcove, Inc. All Rights Reserved.<br />
    • 11. Mobile Support - Android<br />Today<br />3 Months<br />9 Months<br />HTML5 Playback<br />(Custom Dev)<br />HTML5 Playback<br />(Templates)<br />HTML5 Playback<br />(Plug-ins)<br />FP 10.1<br />(Templates)<br />FP 10.1 Beta<br />H.264 Encoding,HTTP (PD or UDS)<br />RTMP/e<br />Android SDK<br />Complete<br />Analytics<br />Reporting<br />Advertising<br />(Custom Dev)<br />Advertising<br />& Engagement<br />11<br />Confidential. © 2010 Brightcove, Inc. All Rights Reserved.<br />
    • 12. Spring Marketing Themes<br />April – Quality & Customization<br />May – Monetization<br />June – Mobile<br />Product functionality generally available within 30 days of launch<br />© 2010 Brightcove, Inc. All Rights Reserved.<br />12<br />
    • 13. April – Quality & Customization <br />Be prepared for 3-Screen Delivery!<br />New recommended default encoding specifications<br />H.264 Base Profile for mobile; Main for player; option for High<br />Amaze prospects with superior video quality<br />H.264 default for new accounts<br />Multi-bitrate Live Video with adaptive streaming<br />Ultimate Choice and Control for compelling, integrated video experiences<br />New resizable multi-playlist player template with chromeless video player<br />Custom chromeless video players through BEML<br />Control layout, custom components, calls to action, multiple views<br />Custom Player Skins<br />Apply “player skins” via BEML; full customization<br />Brand control by graphic designer, no developer required<br />© 2010 Brightcove, Inc. All Rights Reserved.<br />13<br />
    • 14. May – Monetization<br />Leading support for all advertising standards<br />VAST 2.0<br />Why? We have full support for 1.0 but 2.0 has some interesting new concepts to enable sequencing playback of multiple ads, delivering multi-bitrate ads, additional ad tracking/analytics<br />VPAID <br />Why? Allows ad creative to be played back in any player that supports VPAID. If ads are more re-usable, agencies can put more time/energy into building unique ads<br />The most comprehensive set of pre-integrated ad networks<br />Adding ScanScout, Brightroll, LiveRail, SmartClip, FreeWheel + more!<br />Synchronize content to drive engagement and sales<br />Interactive Cue Point Editor for ads, products or calls to action<br />Know what video investments are driving the highest ROI<br />Distribution Analytics through player comparison<br />© 2010 Brightcove, Inc. All Rights Reserved.<br />14<br />
    • 15. Distribution Analytics<br />© 2010 Brightcove, Inc. All Rights Reserved.<br />15<br />
    • 16. June – Mobile Milestone 1<br />Brightcove Experience for HTML5<br />One JavaScript publishing code, integrated device detection<br />“Auto-translation” of BEML XML into HTML5 experience<br />Goal: Template selection, player color styling, simple playback<br />Brightcove Experience for Flash Player 10.1<br />2 Mobile ready player templates via BEML<br />Sample code, best practices for dynamic player swapping<br />Mobile-specific rendition selection algorithm<br />Mobile Apps<br />Android and iPhone SDK<br />Mobile Ad Integrations (e.g. Freewheel + ad network)<br />iPad sample application<br />© 2010 Brightcove, Inc. All Rights Reserved.<br />16<br />
    • 17. Mobile Ingestion & Encoding<br />Scoping in process, timelines TBD<br />Top Priorities<br />Apple HTTP Streaming processing and segmentation<br />Reassure customers that they can become “mobile ready”<br />Re-encode from existing digital masters to new h.264<br />Publisher opt-in program for creating mobile renditions from VP6<br />Multi-month continuous encoding jobs<br />© 2010 Brightcove, Inc. All Rights Reserved.<br />17<br />
    • 18. Distribution & YouTube<br />R&D with prototypes of YouTube integration<br />Milestone 1: Basic push of videos to YouTube User Channel<br />Associate YouTube Channels with your Brightcove Account<br />Specify what videos are to be shared to that channel <br />e.g. All videos, latest 100 videos, videos with specific tags<br />Control some YouTube Broadcasting and Sharing Options<br />e.g. privacy, commenting, comment voting, video responses, ratings, embedding, and syndication<br />Milestone 2: Robust synchronization<br />Share individual videos, update, delete videos <br />Milestone 3: YouTube analytics integration<br />Milestone 4: Playlist synchronization to YouTube<br />Milestone 5: Advanced monetization – burn logos, bumpers, stitch static ads<br />© 2010 Brightcove, Inc. All Rights Reserved.<br />18<br />

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