The Product Manager as you
know it is D.E.A.D
Lisa Crymes and John Mansour
Presenters
John Mansour
Twitter: @proficientzppm
• John Mansour is the founder and managing
partner of Proficientz, a B2B ...
Session Objective
 The evolution of product
management
 Why the Product Manager as
we know it is D.E.A.D.
Evolution of Titles
• Brand Manager
• Product Manager
• Technical Product Manager
• Tactical Product Manager
• Strategic P...
The Product Manager
as we know it is
D.E.A.D.
• Disconnected from Executives
• Executing too many disparate product
initia...
Disconnected From Executives
• Everyone’s competing for “TOP DOG” status
• Trying to influence the organization with each ...
Executing To Many Disparate
Product Initiatives
• No common goals or mission beyond company financial targets
• No alignme...
Agile Has Created a Perfect Storm
• Product Manager vs. Product Owner
• Not a new problem
• Don’t need both!
Disengaged
with Corporate Strategy
“I’m on a mission
to build
great products!”
“I just want a clear
path to profitable
gro...
Thank you
John Mansour
Twitter: @proficientzppm
Lisa Crymes
Twitter @LisaCrymes
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The Product Manager as you know it is D.E.A.D.

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The Product Manager as you know it is D.E.A.D.

  1. 1. The Product Manager as you know it is D.E.A.D Lisa Crymes and John Mansour
  2. 2. Presenters John Mansour Twitter: @proficientzppm • John Mansour is the founder and managing partner of Proficientz, a B2B product management training firm based in Atlanta. John has more than 20-years of experience in high technology product management, product marketing, marketing communications and sales in organizations ranging from start-ups to Fortune 1000. Lisa Crymes Twitter @LisaCrymes • Lisa Crymes is Managing Director, Business Solutions for DST Health Solutions. She has over 20 years of healthcare industry experience and knows how to execute successful product and market strategies. Lisa is passionate about healthcare technology and social media. She has been very active in the Atlanta community serving as the Chairperson of the Product Management Society of the Technology Association of Georgia (TAG) as well as an active member of Georgia Chapter of Healthcare Financial Management Association (HFMA). Lisa has received a Master of Business Administration degree and a Bachelor of Science degree in Management from Shorter University.
  3. 3. Session Objective  The evolution of product management  Why the Product Manager as we know it is D.E.A.D.
  4. 4. Evolution of Titles • Brand Manager • Product Manager • Technical Product Manager • Tactical Product Manager • Strategic Product Manager • Product Owner • Product Manger of _______Industry Strategy • Portfolio Manager • Business Solutions Manager
  5. 5. The Product Manager as we know it is D.E.A.D. • Disconnected from Executives • Executing too many disparate product initiatives • Agile has created the perfect storm • Disengaged with corporate strategy .
  6. 6. Disconnected From Executives • Everyone’s competing for “TOP DOG” status • Trying to influence the organization with each product • No strategic value to target customers
  7. 7. Executing To Many Disparate Product Initiatives • No common goals or mission beyond company financial targets • No alignment to the business/mission of your target customers
  8. 8. Agile Has Created a Perfect Storm • Product Manager vs. Product Owner • Not a new problem • Don’t need both!
  9. 9. Disengaged with Corporate Strategy “I’m on a mission to build great products!” “I just want a clear path to profitable growth!”
  10. 10. Thank you John Mansour Twitter: @proficientzppm Lisa Crymes Twitter @LisaCrymes
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