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The Art of Blogging Lisa Crymes & Elizabeth Richards Georgia HFMA Fall Institute November 11, 2011
• Elizabeth Richards practices healthcare law • Lisa Crymes is Director of Healthcare in Marietta and represents several large Products and Strategy for Bottomline health systems in Georgia in third party Technologies. With over 20 years of product reimbursement. Her practice focuses on management and healthcare industry assisting her clients in the areas of hospital experience, Lisa knows how to execute liens, worker’s compensation, insurance successful product strategies across multiple appeals, and Medicare/Medicaid appeals. She business lines. Lisa is passionate about is active in the Georgia Chapter of HFMA, product management – she’s very active in where she is the chair of the Pro-Action the Atlanta community as the Chairperson of Committee. Ms. Richards received her BBA in the Product Management Society of the Finance and Juris Doctorate from the Technology Association of Georgia (TAG) and the Healthcare Information and Management University of Georgia . Systems Society (HIMSS), and the Healthcare Financial Management• http://blogs.ajc.com/health-flock/about/ Association (HFMA). Lisa has received a Master of Business Administration degree and a Bachelor of Science degree in Management from Shorter University. • Twitter: lisacrymes
The Art of Blogging• Have you ever wondered what a Blog is? Or how one went about blogging? Most importantly, what is the point of a blog? If so, this is the session for you.• Georgia HFMA recently co-launched and is a founding sponsor of Healthflock Blog with Atlanta Journal and Constitution (AJC). A blog about the business of health care, written by leading experts in Atlanta and Georgia.• This session will provide an overview of Healthflock Blog as well as basics of blogging and strategies on how to use a Blog to promote yourself or your company.
Agenda• What is blogging?• Types of blogs• Rules for blogging• Benefits of blogging• Overview of Healthflock• Mechanics of Blogging
What is Blogging? Origin: • Web log = Blog • Started as a Journal, online diary entry/post • Personal or Professional content
Types of BlogsResourceful, informational• Various information can be posted, typically informational-based data that is targeted and information groups. Typically closed for comments (i.e. teachers posting assignments, etc.)Educational• Commentary, expert level content, sharing community news, stories (patient care), etc. Journal entry, typically closed for comments.Interactive/Community Based• Interactive, information and opinions that warrant responses.
Rules• Structure – 2000 essay – 750 op-ed – 400 blog• Blogs are not intended to be an article or op-ed, they are shorten entries that averageGetting started• Start as: Resourceful/expert move to opinion generating and interactive• Comply with companies social media policies• Blogs are not the same as a press release and typically do not require a formal legal review or follow PR/Communication process
Why Blog?• Benefits – Personally • Stress reliever – online journal writing • Educational • Entertainment • Connect with friends and family – Professionally • Educational, research topics or trends • Actively engage in a particular field or topic • Position yourself or company/hospital as a thought leader • Marketing and promoting
Healthflock• What is Healthflock?A blog about the business of health care, written by leading experts in Atlanta and Georgiahttp://blogs.ajc.com/health-flockGA HFMA is a founding sponsor• Why Healthflock? – Positions GA HFMA as a thought leader – Average page 1500 page views per month – Industry leaders share news and opinions• How can you support? – Read the blogs – Post comments – Become a contributor!
Mechanics of Blogging• How to get started• Tools that you can use – WordPress – Blogger