Fanattik Leadership Program
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Fanattik Leadership Program

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Fanattik Leadership Program Fanattik Leadership Program Presentation Transcript

  • FANATTIKFueling the potential of students worldwideLISA MAYERFANATTIKp: 513.833.4866 BRANDe: lisa.mayer@fanattik.com OVERVIEW FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved
  • Educate, Collaborate, Inspire... Our mission is pretty simple: give college students across the country a unique educational and entrepreneurial experience, the tools, and the opportunity to test their ideas. Part business, part education, part fashion, part marketing, part design...The College Campus Program is a revolutionary integration of all areas needed to build a successful brand…built and managed by students. This innovative Campus Program provides students with a platform to test their ideas, develop project management skills, and work independently & in teams. Fueled by a common passion to initiate social and environmental change around the planet, Student Teams benefit from the unique skill-set each individual brings to the whole. Some students will explore interests in sales and marketing, others will get creative with apparel and promotional materials design. Some students will gravitate toward the financial aspects of business management, while others will excel in the high-energy role of planning live and on-line sales events. It’s all part of the FANATTIK Campus Program experience! FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved
  • STUDENTCOLLABORATION + Co-CreationInvolve Students in the CONSUMER LEDdesign, sales and YOUTUBE User-Generatedmarketing process to WIKIPEDIA Content Mass Collaborationinspire, educate and buildan iterative community ofcreators. STANDARD PERSONALIZED PRODUCT CoCREATION PRODUCTCo-Creation amplifies ourexpertise to build on whatstudents want to see in their IKEAapparel. This happens Co-Production NIKE ID Mass Customizationthrough continuous Mass Productionengagement with student COMPANY LEDteams and iterative creation. FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved
  • Educate, Collaborate, InspireStudents in the program draw inspiration from their shared passions and interests in the globalcommunity and then collaborate with other students, consumers and with marketing and designteams at FANATTIK. What’s not to love? Students learn about the brands and social causes thatinspire them most and then apply their ideas to real world business. STUDENT FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved
  • Getting Started is easyFANATTIK provides:• Online training and Management tools• No upfront costs (we handle all design, technology, production and payment collection)• National support for strategy, sales, marketing and promotional materials• Network with other schools to leverage collective knowledgeCampus teams utilize anonline management tool tomanage all details for theirprojects. This is an easy wayto keep all information,communication and contentorganized.• Announcements• Schedules• Project Management• Contacts 5 FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved
  • STUDENT INVOLVEDMARKETING & DESIGN• FEATURED DESIGNER * Mike H HO R R OL JOHNSON C U Mike is a Graphic Design student. Being involved in the program has given Mike the E S Oopportunity to pursue his passion of designing fashion for a good cause... And getting to see your friends wear you creations doesn’t Y hurt either. AGE: 22 E CAUSE: Wildlife Conservation PET: Pug named Sparky FAV COLOR: Navy Blue PERSON TO MEET: Pete Wentz 6 FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved
  • E-COMMERCE+ONLINE DESIGN LAB A mix of On & Off Campus Retail, Online, and Popup FANATTIK will work with students to utilize various channels for marketing and distribution of their designs for student organizations, clubs and even collegiate licensed apparel. This support will enable students to fundraise for their student organization while raising money for a cause along the way. 7 FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved
  • CASE STUDY 1 UC Berkeley (Cal) Course Name: Introduction to Social EntrepreneurshipDuring the winter of 2010 at UC Berkeley (Cal), the FANATTIK CampusProgram was implemented into the Center for Entrepreneurship andInnovation through a unique club driven by and for the students! This clubused the Campus Program to involve students in learning key fundamentals insocial entrepreneurship through their focus on the socially responsible apparelbrand Edun Live, founded by Ali Hewson and Bono of U2. Students not onlygained exposure to entrepreneurship, but also learned skills relevant tovarious areas of business such as design, marketing, e-commerce andbusiness operations.Students were able to build partnerships with clients from a variety of oncampus organizations, departments and local businesses. During their time inthe class, the student team managed over 10 projects from start to finish,including:Model UN Annual UC Berkeley Conference- Students designed the annualevent shirt for all attendees at the annual UC Berkeley Model UN Conference of2010. This kick-off project was a huge success as it exposed the Edun Livebrand to students at UC Berkley and the other colleges in attendance.Cal Day Spirit and Outreach Event- The students were so inspired they evendesigned their own shirt to launch at this campus event with over 16,000students. At Cal Day, they sold out of their apparel proving that hard work andinspiration goes a long way! The overwhelming success and feedback fromthe event confirmed their desire to establish a student organization oncampus. This innovative student brand, “EthiCAL Apparel” is a new sociallyresponsible apparel option for students at Cal. FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved
  • CASE STUDY 2 Oregon State University (OSU) Course Name: Intro to Business The FANATTIK Campus Program was launched during the fall of 2009 at Oregon State. This exciting program exposed students in the College of Business to real life marketing, sales, design, operations, finance and project management. Students not only learned how to sell this socially responsible apparel brand into various sales channels on campus, but also learned more about the importance of social networking in the brand - and how EVEN Facebook can be relevant to EDUCATION. Students discovered that by understanding the lifestyle of their consumer they were able to successfully sell and market their brand. Types of consumers that the student’s targeted successfully were: • Fortune 500 corporations • Small businesses • Campus organizations • Campus departments • Schools (K-12) • Colleges (nationally) FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved
  • JOIN the Movement Involving students in the design, sales and marketing process to inspire, educate and build an iterative community of creators.CONNECTLISA MAYERVice Presidentp: 513.833.4866e: lisa.mayer@fanattik.com FANATTIK 7200 Industrial Row Drive, Mason, OH 45040 800.869.1707 www.fanattik.com © FANATTIK, LLC All rights reserved