Social Media on Budget

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Social Media on Budget

  1. 1. Social Media on a Budget<br />Presented by:<br />@lisabuyer<br />ClickZ columnist and Search Engine Watch contributor<br />Interactive PR, social media + branding specialist<br />agency owner<br />
  2. 2. About Me<br />Lisa Buyer @lisabuyer<br />Managed my own PR and branding agency for past 15 years<br />Come from a traditional PR background <br />Digital by design during the dot com days<br />Social Media is part of my PR mixology<br />Practice yoga and follows some celebrity gossip<br />The Buyer Group, president and ceo<br />interactive public relations, social media + branding<br />@lisabuyer<br />
  3. 3. @lisabuyer<br />Social Media Can Take Time<br />
  4. 4. @lisabuyer<br />Time is Money<br />
  5. 5. @lisabuyer<br />Save Time << Get Results-Content withoutcreating new content (Huh?)-How to reuse, recycle and repurposequality content (Be Green)-Time saving tips tosocial media efficiency (and sanity)<br />
  6. 6. @lisabuyer<br />Content withoutcreating new content<br />
  7. 7. @lisabuyer<br />SourcesWebsiteNewsBiosProducts/ServicesNewsroomLocations White paperPhotosVideos<br />
  8. 8. @lisabuyer<br />Today’s Public Relations<br />
  9. 9. @lisabuyer<br />Why?<br />
  10. 10. @lisabuyer<br />The media issearch and social savvy <br />
  11. 11. @lisabuyer<br />The Majority of Journalists Now Depend on Social Media for Story Ideas<br />
  12. 12. @lisabuyer<br />43% of journalistsreport being pitchedthrough social networks <br />
  13. 13. @lisabuyer<br />65% of journalists usesocial media sites such as Facebook(and LinkedIn) for story sources<br />
  14. 14. @lisabuyer<br />Pitches through a social network like Facebook resulted in coverage approximately 70%of the time. (compared to about 0-20% with a standard pitch) <br />
  15. 15. @lisabuyer<br />CNET, NPR WSJ<br />E<br />lostremote.com<br />
  16. 16. First Tweet <br />March 21 2006<br />
  17. 17. @lisabuyer<br />10 PR Things You Can Do Now on Facebook<br />
  18. 18. @lisabuyer<br />1. Ask GOOD Questions<br />
  19. 19. @lisabuyer<br />2. Report the News<br /><ul><li>Company News
  20. 20. Third Party News
  21. 21. Unofficial Company News</li></li></ul><li>@lisabuyer<br />Company News <br />and the content strategy – might look like this….<br />
  22. 22. @lisabuyer<br />3. Manage the Community<br />This is a job AND an adventure – Have a schedule!<br />8:00 am Latte and good morning check in, something cheery!<br />12:00 pm Lunch time easy reading post<br />3:00 pm Water cooler talk<br /> 6:00 pm Evening news report<br /> 9:00 pm Engagement post<br />
  23. 23. @lisabuyer<br />4. Cross socialization! <br />Tweet all about it! <br />p.s. Don’t forget the Link ;)<br />
  24. 24. @lisabuyer<br />5. Promote the actual FacebookURL<br />facebook.com/tostitos<br /><ul><li>Printed material
  25. 25. Packaging
  26. 26. TV commercials
  27. 27. Business cards</li></li></ul><li>@lisabuyer<br />7. Brand it. Message it. Profile Image<br />
  28. 28. @lisabuyer<br />7. Report it! Newsroom Tab<br />
  29. 29. @lisabuyer<br />8. Mix and Mingle in other communities<br />
  30. 30. @lisabuyer<br />9. Pitch it! Media relations <br />happens on Facebook<br />
  31. 31. @lisabuyer<br />10. Distribute it! Facebook Friendly press releases<br /><ul><li>Like us on Facebook with URL and LINK
  32. 32. Follow us on Twitter
  33. 33. Subscribe to our company blog
  34. 34. Watch us on YouTube</li></li></ul><li>@lisabuyer<br />Bonus:<br />Blog hook up! <br /><ul><li>Blog tab to Facebook Page
  35. 35. Repost on Facebook Page
  36. 36. Use a Visual
  37. 37. Make it easy for people to “Like” from your Blog to Facebook</li></li></ul><li>@lisabuyer<br />Likebutton used by 2+ million websites <br />
  38. 38. @lisabuyer<br />Likes are the new Links!Bruce Clay SES: SEO 101 2011 <br />
  39. 39. Thank you for having me!<br />Email questions or feedback to<br />lbuyer@thebuyergroup.com<br />or DM me on Twitter @lisabuyer<br />
  40. 40. Sources<br />PR Newswire/PRWeek Survey<br />http://multivu.prnewswire.com/mnr/prnewswire/43321/<br />Tekgroup Journalist Online Newsroom Survey<br />http://www.tekgroup.com/onlinenewsroomsurvey/<br />George Washington University Study<br />http://www.gwu.edu/explore/mediaroom/newsreleases/<br />Video <br />http://www.lostremote.com/2011/03/18/sxsw-how-journalists-can-use-facebook/<br />

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