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SES London 2011 Search PR Social

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  • 1. Search, PR and the Social Butterfly
    Presented by:
    Lisa Buyer, @lisabuyer
    The Buyer Group, president and ceo
    interactive public relations, social media + branding
  • 2. About Me
    Lisa Buyer @lisabuyer
    Managed my own PR and branding agency for past 15 years
    Come from a traditional PR background
    Digital by design during the dot com days
    Social media is part of my mixology
    Practice yoga and follows some celebrity gossip
    The Buyer Group, president and ceo
    interactive public relations, social media + branding
    @lisabuyer
  • 3. @lisabuyer
    OptimizePublicizeSocialize
  • 4. @lisabuyer
    Social PR
  • 5. @lisabuyer
    The Opportunity
  • 6. @lisabuyer
    The media issearch and social savvy
  • 7. @lisabuyer
    National Survey Finds: The Majority of Journalists Now Depend on Social Media for Story Ideas
  • 8. @lisabuyer
    89% of reporters/editors turn to blogs for story research
  • 9. @lisabuyer
    65% of journalists usesocial media sites such as Facebook and LinkedIn for story sources
  • 10. @lisabuyer
    52% journalists use microblogging services such as Twitter
  • 11. @lisabuyer
    100% of journalists use Google as a tool when working on storiesGoogle is the top search engine for online research with all responding journalists using this tool. Wikipedia is second
  • 12. @lisabuyer
    Online Newsroom….. Why?
    • Journalists expect it!
    • 13. visit company online OFTEN – large and small company newsroom
    • 14. visit both large and small-to-medium sized company online newsrooms
    • 15. Centralized location and 24-hour access of press materials
    • 16. Control and delivery of corporate message
    • 17. Social media interaction
  • @lisabuyer
    Online Newsroom….. Checklist!
    • Update at least 1x a week
    • 18. Make sure it is a hub for all social media networks
    • 19. Video
    • 20. Images
    • 21. RSS feeds by category
    • 22. The LIKE button on each press release
    • 23. The Tweet button
    • 24. If you have a blog, make sure you promote it in your online newsroom
  • @lisabuyer
    PR Video Checklist
    • Combine video with each press release
    • 25. Optimize the video
    • 26. The video is the person quoted in the video
    • 27. Change up the background
    • 28. The LIKE button on each press release
    • 29. Newsroom featured video should be pulled to the home page
    • 30. Annotations
    • 31. Link from one video to the next – CEO talking to a customer testimonial
  • @lisabuyer
    Sharing Tools in Newsroom
  • 32. @lisabuyer
    Social PR Content Checklist
    • Break up press release content into nuggets for Facebook and Twitter with links back to newsroom fill story
    • 33. Use compelling
    • 34. Videos
    • 35. Images
    • 36. Linked In button is new – Follow company on LinkedIN
  • @lisabuyer
    Press Release Checklist
    • Write like a reporter
    • 37. Catchy to the point headlines
    • 38. Optimize
    • 39. Links
    • 40. Use video and Images
  • @lisabuyer
    PR Tip:
    PR pros needs to learn the basics about SEO and optimizing Social Media
  • 41. @lisabuyer
    Today’s PROptimized Publicized Socialized
  • 42. @lisabuyer
    Panel says: Content
  • 43. First Tweet
    March 21 2006
  • 44. @lisabuyer
    More opportunity
  • 45. @lisabuyer
    Customers are search and social savvy
  • 46. @lisabuyer
    The amount of time people spent on Facebook in 2009 was 700% higher than 2008.
  • 47. @lisabuyer
    Likebutton used by 2 million websitesFacebook passing 500 million members 
  • 48. @lisabuyer
    Facebook is becoming a search engine
  • 49. @lisabuyer
    150 million mobile users on Facebook today vs. 65 million last year 
  • 50. @lisabuyer
    Optimized press releasesblogsvideoimagespoststweets
  • 51. @lisabuyer
    Publicized DistributionSocial media newsroomMuck rackHAROPitchengine
  • 52. @lisabuyer
    Socialized TweetsPostsStatusBlogsFoursquare tip#Journchat
  • 53. @lisabuyer
    How Content strategy Theme out each monthDaily/weekly/monthlyIdea: Start with a monthly press release then
  • 54. @lisabuyer
    ExampleContent Strategy
  • 55.              
    @lisabuyer
  • 56. @lisabuyer
    New Rules of Social Media
    =
  • 57.              
    @lisabuyer
  • 58.             Next Monday on #journchat is Rand Fish talking about PR and SEO 
    @lisabuyer
  • 59.             SEO, PR + Social Media = BFFs 
    @lisabuyer
    Parting words
  • 60. Thank you for having me!
    Email questions or feedback to
    lbuyer@thebuyergroup.com
    or DM me on Twitter @lisabuyer

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