The pr newswire network

119 views
104 views

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
119
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The pr newswire network

  1. 1. The PR Newswire NetworkMediaSearchSocialSyndicationMobile
  2. 2. The Media Network3 Components in U.S. Network– Direct feed to financial/disclosure– AP distribution to newspapers/broadcast– PR Newswire for Journalists web site (30,000 activejournalist/blogger users, including 26,000 with customemail feeds. 500 added in 2012)Expansion in 2013– AP distribution expansion to 3,600 media points,including 100,000 journalists– Rebuild of PRNJ site
  3. 3. Search• prnewswire.com gets 4-5 million page views amonth• 70% of site traffic comes from search engines• Traffic flat with last year despite numeroussearch engine changes• Plans to boost search traffic in 2013– Add links back to prn.com on releases.– Use A/B testing on news release template.– Canonical tags on different URLs.– Adjust timing of feeds.
  4. 4. Social• Twitter Distribution Network– 31 sector specific Twitter accounts of which20 are manually curated.– 30,000 total followers– 2013 plansContinue to build followers on verticalaccounts.Provide reporting for Social Post
  5. 5. Syndication• Network includes 9,678 sites, of which 5,988 arein the U.S.• In 2012 we added 1,000 sites, 550 sites addedmultimedia and 750 sites were added toRelease Watch.• Release views on 3rdparty sites added toVisibility Reports in January.• Began to build niche networks of sites based ongeography or industry to create competitiveadvantage.
  6. 6. Mobile• 183 mobile apps, mobile sites or eReaders carryPR Newswire content. These include Pulse,Amazon Kindle, Reuters and Yahoo apps.• m.prnewswire.com mobile site got 6 million pageviews in 2012, 40% higher than prior year.• PR Newswire iPhone/iPad app• Will be introducing responsive design in 2013.
  7. 7. Mobile• 183 mobile apps, mobile sites or eReaders carryPR Newswire content. These include Pulse,Amazon Kindle, Reuters and Yahoo apps.• m.prnewswire.com mobile site got 6 million pageviews in 2012, 40% higher than prior year.• PR Newswire iPhone/iPad app• Will be introducing responsive design in 2013.

×