Creating Your Blogging Superhero
Upcoming SlideShare
Loading in...5

Creating Your Blogging Superhero






Total Views
Views on SlideShare
Embed Views



2 Embeds 15 14 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Creating Your Blogging Superhero Creating Your Blogging Superhero Presentation Transcript

  • Creating Your Blogging Superhero Lisa Barone @lisabarone
  • Who am I?
    • Co-Founder/Chief Branding Officer of Outspoken Media
    • Corporate blog voice-giver
  • Do Not Adjust Your Ears…
      • I stutter.
    View slide
  •   View slide
    • What does real “authenticity”
    • look like?
  • National Post v Marketer
    • 2009 National Post reporter David George-Cosh contacts April Dunford about a story.
    • April takes 2 days to get back to him.
    • Things get “authentic”
  • TomKat Tom
    • Went from beloved actor to resident lunatic.
    • Fatal flaw: Sharing too much
  • Charlie’s Goddesses
    • “ Authentically” did drugs, slept with a pair of goddesses and told us about it.
  • What does your audience really want?
  • Your Blogging Superhero
  • What is your Blogging Superhero?
    • A characterized version that emphasizes your most relevant traits, while de-emphasizing the ones that would distract your audience
    • The marketable version of you
  • The Benefits of Your New Super Powers…
    • You magnify & strengthen your marketable traits
  • The Benefits of Your New Super Powers…
    • You create a marketing strategy for your brand.
    • By focusing on the best version of you, the version that makes you best connect with customers = You WIN!
  • The Benefits of Your New Super Powers…
    • A cushion to absorb the shots.
  • But wait – How is this “being authentic”?
    • Authenticity in marketing is… telling a story people want to hear.
    • – Seth Godin
    • How Do You Create
    • Your Blogging Superhero ?
  • How Do You Create Your Blogging Superhero?
    •   Identify your place in the market
    • What 3 things do you want people to associate with your brand?
    • What are your core values?
    • Who do you want to be?
  • How Do You Create Your Blogging Superhero?
    • Identify the traits, characteristics and experiences that help you epitomize that.
        • What are you good at?
        • What’s weird about you?
        • What are you known for?
  • How Do You Create Your Blogging Superhero?
    • 3. Build a story that ties it together, emphasizing the traits that allow you to be the BEST VERSION of yourself
      • Who you want to be + the traits that allow `you to be it = Your Blogging Superhero
  • How Do You Create Your Blogging Superhero?
    • 4. Lose everything that does not relate back to what you want to show.
    • It’s a distraction
    • Think of it like a job interview…
  • Caricatures In Action
  • Caricatures In Action
    • Joanna Germanotta
      • 5-time Grammy winner
      • 2 Guinness Wolrd Records
      • Sold more than 15 million albums
  • Takeaways
    • We fall in love with people brave enough to do what we think we can’t.
    • Base your character off who you really are and you’ll be able to keep it authentic and still look great naked .
  • Thank You…
    • [email_address]
    • @lisabarone