Creating Your Blogging Superhero
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Creating Your Blogging Superhero

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Creating Your Blogging Superhero Creating Your Blogging Superhero Presentation Transcript

  • Creating Your Blogging Superhero Lisa Barone @lisabarone
  • Who am I?
    • Co-Founder/Chief Branding Officer of Outspoken Media
    • Corporate blog voice-giver
  • Do Not Adjust Your Ears…
      • I stutter.
    View slide
  •   View slide
    • What does real “authenticity”
    • look like?
  •  
  • National Post v Marketer
    • 2009 National Post reporter David George-Cosh contacts April Dunford about a story.
    • April takes 2 days to get back to him.
    • Things get “authentic”
  •  
  •  
  •  
  • TomKat Tom
    • Went from beloved actor to resident lunatic.
    • Fatal flaw: Sharing too much
  •  
  • Charlie’s Goddesses
    • “ Authentically” did drugs, slept with a pair of goddesses and told us about it.
  • What does your audience really want?
  • Your Blogging Superhero
  • What is your Blogging Superhero?
    • A characterized version that emphasizes your most relevant traits, while de-emphasizing the ones that would distract your audience
    • The marketable version of you
  • The Benefits of Your New Super Powers…
    • You magnify & strengthen your marketable traits
  • The Benefits of Your New Super Powers…
    • You create a marketing strategy for your brand.
    • By focusing on the best version of you, the version that makes you best connect with customers = You WIN!
  • The Benefits of Your New Super Powers…
    • A cushion to absorb the shots.
  • But wait – How is this “being authentic”?
    • Authenticity in marketing is… telling a story people want to hear.
    • – Seth Godin
  •  
    • How Do You Create
    • Your Blogging Superhero ?
  • How Do You Create Your Blogging Superhero?
    •   Identify your place in the market
    • What 3 things do you want people to associate with your brand?
    • What are your core values?
    • Who do you want to be?
  • How Do You Create Your Blogging Superhero?
    • Identify the traits, characteristics and experiences that help you epitomize that.
        • What are you good at?
        • What’s weird about you?
        • What are you known for?
  • How Do You Create Your Blogging Superhero?
    • 3. Build a story that ties it together, emphasizing the traits that allow you to be the BEST VERSION of yourself
      • Who you want to be + the traits that allow `you to be it = Your Blogging Superhero
  • How Do You Create Your Blogging Superhero?
    • 4. Lose everything that does not relate back to what you want to show.
    • It’s a distraction
    • Think of it like a job interview…
  • Caricatures In Action
  • Caricatures In Action
    • Joanna Germanotta
      • 5-time Grammy winner
      • 2 Guinness Wolrd Records
      • Sold more than 15 million albums
  •  
  • Takeaways
    • We fall in love with people brave enough to do what we think we can’t.
    • Base your character off who you really are and you’ll be able to keep it authentic and still look great naked .
  • Thank You…
    • [email_address]
    • @lisabarone