How To Use Facebook To Increase Your Business

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Not only is Facebook fun to use to interact with friends and family but it also gives us the opportunity to expand our connections. It’s addictive, and it’s no wonder over 600 million people are using it.
When it comes to business, this is exactly the reason you should be using Facebook—it’s where the people are.

This presentation covers:

• The right and wrong way to get started
• Setting up your page’s profile for maximum results
• Using custom graphics to convert visitors to fans
• Engaging your fans with status updates
• Facebook Advertising

Published in: Technology, Business
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How To Use Facebook To Increase Your Business

  1. 1. How To Use Facebook To Increase Your Business<br />START NOW<br />
  2. 2. Why Use Facebook?<br />02<br />It’s where the people are!<br />Facebook is fun and allows us to easily interact with friends and family. We may even spend too much time on it. It’s entertaining, it keeps us up-to-date on what our friends are doing and it allow us to share our thoughts and experiences with others.<br />For business it is a way to expand connections and introduce your product or service. With Facebook you can engage and interact with your customers like never before. You can promote special offers, get instant feedback on new product ideas, create buzz for your company, and create a community around your business. <br />
  3. 3. Facebook Stats<br />03<br />By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account.<br />The average Facebook user spends more than 11 hours per month on Facebook. <br />Facebook has become the preferred way to share content online, second only to e-mail—for now.<br />In June Facebook had over 1 trillion page views.<br />More than 1/3 of marketers say Facebook is “critical” or “important” to their business.<br />25% of social media users are more likely to look into a brand advertising on social media.<br />67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel.<br />
  4. 4. But, there is a Right and Wrong Way to Use Facebook for Business<br />04<br />
  5. 5. #1 Use Facebook Pages<br />05<br />Pages are for organizations, businesses, celebrities, and bands to broadcast great information in an official, public manner to people who choose to connect with them. Similar to profiles, Pages can be enhanced with applications that help the entity communicate and engage with their audiences, and capture new audiences virally through friend recommendations, News Feed stories, Facebook events, and beyond.<br />
  6. 6. Personal Profile vs. Business Page<br />06<br />
  7. 7. #2 Be Social<br />07<br />People are on Facebook to socialize, learn, share, and find out what their friends are doing. They are not there to be sold to. That’s not to say you can’t sell things on Facebook. You just need to take a different approach. Think of it as a public relations function, where you are out there networking, finding out what people need, making your presence known, sharing things of interest, and creating a fun and stress-free environment where people can freely communicate.<br />Facebook for business excels in brand marketing and lead generation. Once someone becomes a fan you have direct access to them and the opportunity to interact with them on a regular basis. But don’t over-promote to them or you’ll lose them. Post as if you were a friend and promote no more than 20% of the time.<br />
  8. 8. #3 Set up Your Page Right<br />08<br /><ul><li> Don’t just use your logo for the profile pic. Maximize the space, it can be as large as 180×540 pixels.
  9. 9. Completely fill out the info area and saturate it with your business’ keywords.
  10. 10. “Like” other pages from your page. These are your featured “likes. </li></li></ul><li>09<br /><ul><li> Get creative with your photo strip. These are randomly selected, however you can hide any photos you don’t want to appear by clicking the “x” in the upper right-hand corner. Also, be sure to utilize the description area including links to products or your website.
  11. 11. After you have at least twenty-five fans get your own custom “vanity URL” (facebook.com/yourpagename) </li></li></ul><li>#4 Customize your Page<br />10<br />The whole purpose of fan pages is to convert visitors into fans, whom you can eventually convert to customers. To increase your visitor-to-fan conversions you will need a custom Facebook graphic for your page. Visitors are 50% more likely to become a fan if you have a call-to-action telling them to “like” your page, and the only way to do that right now is with a customized tab (a page within your page). Your custom page should:<br /><ul><li> Grab the visitor’s attention (i.e., it should look cool)
  12. 12. Create a desire to learn more (interest them with hidden or exclusive content)
  13. 13. Command them to take an action (“like” the page)</li></li></ul><li>11<br />
  14. 14. 12<br />
  15. 15. 13<br />
  16. 16. #5 Engage Your Fans<br />14<br />The way Facebook works is, the more conversations are generated, the more opportunity there is to drive additional traffic to your page. So the goal is to get these conversations rolling. You do that by posing questions, announcing new products, and by sharing news, quotes, information, etc. Almost anything goes, but it needs to be of interest to your particular set of fans. <br />Each industry is different so you’ll need to experiment with what works for yours. Take advantage of page insights to track what is working vs. what is not.<br />
  17. 17. Status Do’s and Don’ts<br />15<br />DO Mix up your media…use text, questions, links, photos and video<br />DO know your audience<br />DO post like a friend, not like a business<br />DON’T over-promote. Keep a 80/20 rule of content-to-promo ratio<br />DO post regularly. Generally 2-3 times week is good. But be consistent.<br />DO post outside business hours. Most people check Facebook on their free time…before work, lunchtime, after work and into the evenings.<br />DO keep status updates short. 80 characters or less is best<br />DO reply to fan comments and DON’T ignore them.<br />DON’T just auto publish your blog updates. Actively engage fans in other ways.<br />
  18. 18. #6 Facebook Advertising<br />16<br />Drive new traffic to your page with Facebook ads. Never before has there been an easier way to reach large numbers of highly targeted people. <br />
  19. 19. Ad Tips<br />17<br /><ul><li> Target your audience by age, education, and interests
  20. 20. Keep visitors within Facebook with your ad going to your Facebook page, not your website, unless you have a timely promotion or lead capturing set up on your landing page.
  21. 21. Test several versions of the ad with different images and ad copy.
  22. 22. Use sponsored stories when possible. Studies have shown they convert 3 times better than a standard ad.</li></ul>75 % of Brand ‘Likes’ on Facebook come from advertisements<br />
  23. 23. Contact Us<br />18<br />Buzz Accelerator<br />PO Box 8342<br />La Crescenta, CA 91224<br />Phone. 818 653 0077<br />Email. info@buzzaccelerator.com<br />Web.buzzaccelerator.com<br />www.facebook.com/buzzaccelerator<br />www.twitter.com/buzzaccelerator<br />
  24. 24. Thank You<br />For Watching<br />
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