Description of my contribution to a multi-VA teleseminar for new speakers

1. +
New Speaker
Collaboration Project
Speaker Engagement session

2. +
The Pain
Need Support But No Money
Not Prepared For The Work Of
Finding/Securing Speaking Gigs
Have A Message, But Don’t Know
How To Move Forward
Don’t Know How To Get Started

3. +
What’s Missing?
Want To Be “All Things To All
People”
Target Audience Not
Defined/Poorly Defined
Realistic Expectations
Defined Point Of
Differentiation (POD)
Understanding Of/Time For
Relationship Building (KLT)

4. +
The Challenge
Reigning In The Focus
“One Trick” Pony (Only Needs a
Website)
Can’t Miss Out
No Time for the Extras
Won’t Go Beyond the Surface to
Identify Target Audience

5. +
The Outcomes
Credibility With Target Audience
Staying Connected/Build
Relationship With Target
Audience
Armed With Key Collateral
Evoking Change In Participants’
Lives

6. +
Getting to the stage!
Importance Of Collateral
Required Collateral
What’s Key For A ‘Good Sell’
Effective Ways To Work With Me

7. +
30-Day Delivery
Weekly Call
PowerPoint presentation sent before
the call
Assignments to complete before
each call
Q&A time incorporated into call
Participants get recordings

8. +
My Promise
Give Understanding Of The
Importance Of Collateral
Teach Key Media Kit Pieces
Provide Knowledge Needed For
Positive First-contact Promotion
Gift a One Sheets To (3) Active
Participants