User Experience Design
Justin Lee

My career
graphic designer
web designer
flash deseloper=designer+developer
design researcher
user experience designer
innvocationeer=innovation+enginneer

What is Experience?

photo by manganite

photo by chrisdejabet

photo by pleun

photo by phil dokas

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The Whole Experience
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Don’t ask what they need,
ask what they remember.

What is Experience Design?

What is User Experience Design?

Don Norman on User Experience Design
I invented the term because I thought
human interface and usability were
too narrow. I wanted to cover all
aspects of the person’s experience
with the system including industrial
design, graphics, the interface, the
physical interaction, and the manual.

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User Experience
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Jesse James Garrett, 2000

Logic+Emotion

We can not control user experience,
but we can influence it.

User Experience Design Process

Vision Research Design Validate Implement

Vision Research Design Validate Implement
What is the goal?
business objective
& strategy

Vision Research Design Validate Implement
A game console for non gamers.

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Who are they?

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What user want from your product?

Vision Research Design Validate Implement
User want to hire a product to do a job.

Vision Research Design Validate Implement
What is the job?

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What problem they want to solve in
which context?

Vision Research Design Validate Implement
If user don’t hire your product,
what they will hire?

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XX
What they care?

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don’t re-inventing the wheel

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preset functions

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action
navigate
design pattern

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+ +
cross-pollination

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Find out the solutions

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not too much...

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Pick ideas

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prototyping

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prototyping

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prototyping

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Heuristic Evaluation

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Shigeru Miyamoto’s Wife-o-Meter

Vision Research Design Implement
Validate

The Value of
UX Design Process
It helps build products people want and need.
It saves time and money.

Educate your boss!

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We are all experience designer

empathy

Thank You!