Interaction Design & Industrial Design In 3C Industry

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Interaction Design & Industrial Design In 3C Industry

  1. 1. Interaction Design & Industrial Design in 3C Industry Justin Lee
  2. 2. Why do industrial designers need to know more about interaction design?
  3. 3. 1
  4. 4. source: gizmodo, 2009
  5. 5. Product complexity continues to Increase.
  6. 6. 2
  7. 7. It is one of the 50 greatest gadgets of the past 50 years. source: PC World, 2005
  8. 8. “Although I dig their physical styling, I really really really HATE RAZR phones, or most Motorola phones for that matter. Two words: user interface.” a RAZR user on his phone source: nutmac, 2006
  9. 9. user journey experience customer loyalty start using it purchase discuss with friends visit store online research respond to campaign time
  10. 10. bad experience leads low satisfaction. 100% mobile phone satisfaction 82% (very satisfied) rating 51% 46% 44% 36% 36% 35% 33% 31% 0% p ple RIM ny o LG o kia un g alm rol a s so n A Sa N ms P oto E ric Sa M y source: Seeking Alpha, 2007 S on
  11. 11. If user had bad experience, they will never buy again. customer loyalty start using it purchase discuss with friends visit store online research respond to campaign time
  12. 12. Motorola could never repeat the success of the original RAZR. 40% phone over next 6 months % of planning on buying a new Motorola mobile 0% 0 5 05 05 06 6 6 7 7 7 7 20 20 20 20 2 00 00 00 00 00 00 an , ct, ec , pr, ul, t, 2 n, 2 r, 2 ul, 2 t, 2 J O D A J Oc Ja Ap J Oc source: Seeking Alpha, 2007
  13. 13. When technology delivers basic needs, user experience dominates. product performance level of p erformance equired by av erage users r technology is good enough time source: Don Norman, 1998
  14. 14. Don Norman on User Experience Design I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, user interface, the physical interaction, and the manual.
  15. 15. Beautiful outlooking is not enough.
  16. 16. 3
  17. 17. ratio of screen size to overall interaction area in mobile phones is increasing. 100% % of interaction area occupied by the screen 50% 0% 1980 1985 1990 1995 2000 2005 2010 source: Marek Pawlowski, 2008
  18. 18. source: petitinvention, 2008
  19. 19. source: petitinvention, 2008
  20. 20. source: Marek Pawlowski, 2008 source: petitinvention, 2008
  21. 21. source: blog of technology, 2009
  22. 22. source: petitinvention, 2008
  23. 23. The move from physical to virtual
  24. 24. Interaction design play an increasingly important role
  25. 25. What is interaction design?
  26. 26. Interaction design defines the structure and behavior of interactive products and services. source: Robert Reimann, 2007
  27. 27. Exploring the dialogue between products, people, and contexts. product task people context source: Robert Reimann, 2007
  28. 28. Interaction design is not “graphical user interface design”.
  29. 29. You have two voicemail. To listen new voicemail, press 1.
  30. 30. Who is the user?
  31. 31. source: Steven H. Meyer , 2008
  32. 32. source: NY Times , 2008
  33. 33. In what context?
  34. 34. source: giant ant , 2007
  35. 35. What is the relationship between industrial design and interaction design?
  36. 36. source: Dan Saffer, 2007
  37. 37. Industrial Design Interaction Design form behavior
  38. 38. Industrial Design Interaction Design Form Factor User Centered Design Research Ergonomics Thinking Interactivity Human Factors Context of Use Interactive Prototyping reference: David Malouf, 2008
  39. 39. Iterate Form and Behavior Together
  40. 40. source: Kim Goodwin, Designing for the Digital Age ,2009
  41. 41. Concept Map source: Jon Kolko
  42. 42. Process Flow Diagram source: Jon Kolko
  43. 43. Scenario source: Luna Gasparini , 2009
  44. 44. Wireframe
  45. 45. source: Brian McGrath, 2005
  46. 46. source: Brian McGrath, 2004
  47. 47. As far as the customer is concerned, the interface is the product. Jef Raskin Creator of the Macintosh computer project
  48. 48. Don’t forget...
  49. 49. Help user to achieve their goal.
  50. 50. usability usefulness desirability
  51. 51. Thank You!
  52. 52. Q&A
  53. 53. Backup Slides
  54. 54. source: Gizmodo, 2009
  55. 55. source: David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik, 2009
  56. 56. credit: About Face 3, page 12
  57. 57. credit: About Face 3

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