Interaction Design & Industrial Design
in 3C Industry
Justin Lee

Why do industrial designers
need to know more about
interaction design?

1

source: gizmodo, 2009

Product complexity continues
to Increase.

2

It is one of the 50 greatest
gadgets of the past 50 years.
source: PC World, 2005

“Although I dig their physical styling, I really really
really HATE RAZR phones, or most Motorola
phones for that matter.
Two words: user interface.”
a RAZR user on his phone
source: nutmac, 2006

user journey experience
customer loyalty
start using it
purchase
discuss with friends visit store
online research
respond to campaign
time

bad experience leads low satisfaction.
100%
mobile phone satisfaction
82%
(very satisfied)
rating
51%
46% 44%
36% 36% 35% 33% 31%
0%
p ple RIM ny
o LG o kia un
g alm rol
a
s so
n
A Sa N ms
P oto E ric
Sa M y
source: Seeking Alpha, 2007 S on

If user had bad experience,
they will never buy again.
customer loyalty
start using it
purchase
discuss with friends visit store
online research
respond to campaign
time

Motorola could never repeat the
success of the original RAZR.
40%
phone over next 6 months
% of planning on buying a
new Motorola mobile
0%
0 5 05 05 06 6 6 7 7 7 7
20 20 20 20 2 00 00 00 00 00 00
an
, ct, ec
, pr, ul, t, 2 n,
2 r, 2 ul,
2 t, 2
J O D A J Oc Ja Ap J Oc
source: Seeking Alpha, 2007

When technology delivers basic
needs, user experience dominates.
product performance
level of p erformance
equired by av erage users
r
technology is good enough
time
source: Don Norman, 1998

Don Norman on User Experience Design
I invented the term because I thought
human interface and usability were
too narrow. I wanted to cover all
aspects of the person’s experience
with the system including industrial
design, graphics, user interface, the
physical interaction, and the manual.

Beautiful outlooking is not enough.

3

ratio of screen size to overall interaction area
in mobile phones is increasing.
100%
% of interaction area occupied by the screen
50%
0%
1980 1985 1990 1995 2000 2005 2010
source: Marek Pawlowski, 2008

source: petitinvention, 2008

source: petitinvention, 2008

source: Marek Pawlowski, 2008
source: petitinvention, 2008

source: blog of technology, 2009

source: petitinvention, 2008

The move from physical to virtual

Interaction design play
an increasingly important role

What is interaction design?

Interaction design defines the
structure and behavior of
interactive products and services.
source: Robert Reimann, 2007

Exploring the dialogue between products,
people, and contexts.
product
task
people context
source: Robert Reimann, 2007

Interaction design is not
“graphical user interface design”.

You have
two voicemail.
To listen new voicemail,
press 1.

Who is the user?

source: Steven H. Meyer , 2008

source: NY Times , 2008

In what context?

source: giant ant , 2007

What is the relationship between
industrial design and interaction design?

source: Dan Saffer, 2007

Industrial Design Interaction Design
form behavior

Industrial Design Interaction Design
Form Factor User Centered Design Research
Ergonomics Thinking Interactivity
Human Factors Context of Use Interactive Prototyping
reference: David Malouf, 2008

Iterate Form and Behavior Together

source: Kim Goodwin, Designing for the Digital Age ,2009

Concept Map
source: Jon Kolko

Process Flow Diagram
source: Jon Kolko

Scenario
source: Luna Gasparini , 2009

Wireframe

source: Brian McGrath, 2005

source: Brian McGrath, 2004

As far as the customer is
concerned, the interface
is the product.
Jef Raskin
Creator of the Macintosh computer project

Don’t forget...

Help user to achieve their goal.

usability
usefulness desirability

Thank You!

Q&A

Backup Slides

source: Gizmodo, 2009

source: David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik, 2009

credit: About Face 3, page 12

credit: About Face 3