20110621 Microsoft Developer Day 2011—Design Decade

Design Decade

Justin Lee UiGathering blog: www.lis186.com

The Terminator (1984)

Knight Rider (1984)

Minority Report (2002)

Iron Man 2 (2010)

http://www.engadget.com/photos/weather-channel-and-history-channel-apps-for-windows-phone-mango-hands-on/#4158771

HTML Animation Web 3D PanoramaStreaming Video GIS Streaming Audio Maps

Why do users never come back?

We only focus on the technology

http://www.ﬂickr.com/photos/jeffanddayna/2637637797/

Fail in the ﬁeldhttp://www.ft.com/intl/cms/s/2/e185bce2-b76a-11df-839a-00144feabdc0.html http://www.hypertag.com/museum-guide-solutions.html

“People don’t want technology , they do want solutions.”

“Ugly things sell badly.” Raymond Loewy the Father of Industrial Design

Design

Design is styling.

Design is styling. NOT

“ Design ing not for art’s sake,but for the beneﬁt of the customer.“ Phillipe Starck

Design begins withunderstanding people’s needs

User Experience Design cover all aspects of the person’s experience with the system. Don Norman Co-Founder and Principal Nielsen Norman Group

The Elements of User ExperienceJesse James Garrett (2000)

Rich User Experience

IXMLHTTPRequest was shipped with IE5 in 1999

Experience is a journey User Experiencecustomer loyalty start using it purchase discuss with friends visit store online research respond to campaign time

User Experience

User Experience it is a subjective feeling.

User Experience Design

Depends on inspiration?

Data Structures Representations + + Algorithms Processes Running Thinking Programshttp://www.smartgirl.org/brain-food/career-hubs/human-computer-interaction.html

Data Structures Representations + + Algorithms Processes Running Programshttp://www.smartgirl.org/brain-food/career-hubs/human-computer-interaction.html

"To design is to solve humanproblems by identifying them andexecuting the best solution." Ivan Chermayeff

1. Know your users

How do you help people toﬁnd the book?

Search title language author publisher price

Search & Browse title suit age language purpose author ... publisher price

1. Know your users

1. Know your users2. Test early, test often

http://uxmag.com/uploads/pulidopaperinscreen/Step1.jpg

http://husk.eecs.berkeley.edu/courses/cs160-sp11/images/d/d4/John_Kwon_Design1_Test1.jpg

http://site.layar.com/company/blog/a-look-into-our-user-testing-process/

1. Know your users2. Test early, test often

1. Know your users2. Test early, test often3. Bad UX is a bug

“Hey, this click transition is “But it’s not broken;not a good experience for I just tested the code.”the user.”

No matter how good your backendsystems are, the users will onlyremember your front end. Fail thereand you will fail. -Tristan Louis

Summary

“People don’t want technology they do want solutions.”

"To design is to solve humanproblems by identifying them andexecuting the best solution."

Technology

FeatureTechnology

Experience FeatureTechnology

Thank You!

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20110621 Microsoft Developer Day 2011—Design Decade

by Justin Lee on Jun 21, 2011

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20110621 Microsoft Developer Day 2011—Design Decade — Presentation Transcript