A new approach to Indigenous tourism.

1. Yolngu Cultural Tourism Masterplan
Arnhem Land

2. The Vision
• To provide an exciting new dimension to
tourism in Australia
• To establish sustainable economic
platform for Yolngu Aboriginal people for
employment , staying connected to
country
• To create over 20 years up to 50 new
businesses with Yolngu people across
Arnhem Land

3. Indigenous Tourism is emerging and important
• Tourism contributes $96 billion
to the economy and employs
nearly 1 million Australians
• Indigenous Tourism is growing
– over 150 businesses and 44
art centres

4. The potential is exciting
•International markets UK
Germany USA and in the
future China
•Australians want to connect
•90% believe they should
experience Aboriginal Culture
•94% believe their children
should experience Aboriginal
culture

5. Challenges
• Capital capacity and experience
• Coordination
• Branding
• Representation

6. A new approach is needed
• Continuity
• Momentum
• Consistent approach
• Empowerment
• Cooperation between
Indigenous people,
government and the
private sector.

7. Arnhem Land has significant potential
• Air Access
• Road System
• Lirrwi tourism operational hub
• Wildlife
• Diverse landscape
• Rich Culture
• Major events
• Internationally acclaimed
artists, musicians and
performers

8. The opportunity…
to create a vibrant and sustainable
tourism industry through a new
destination development model.
The Yolngu Tourism Masterplan for Arnhem Land

9. Current Yolngu involvement in tourism
• Lirrwi Yolngu Tourism Aboriginal
Corporation
• Around 12 small emerging businesses
in Arnhem land
• Buku Larrnggay Mulka Art centre
• Garma Festival
• A widely held view by Yolngu is that
tourism is important for the future

10. Proposed Model – principles
• Led and managed by Yolngu for Yolngu
Lirrwi Tourism is Project Manager
• With support from best qualified people in
Australia
• Partnerships with Govt and business
• Consistency of approach and people
• Long term
• Respect for Yolngu culture

11. Project Directors
• Djawa Burrawanga – Chairman Lirrwi Tourism
• Matt Grooby – Manager Lirrwi
• John Morse AM

12. Project Funding - Partnerships
Government
• TQual Indigenous Tourism development grant has been
applied for
• Tourism Australia and Tourism NT have agreed to support
Private sector
• 15 Private sector partnerships being sought for 3 years at
$50,000 P.A
• 5 Partners signed
• many more under consideration .
• Total estimated budget for Years 1-3 $2,250,000

13. Masterplan Scope
• Initially NE Arnhem Land, expanding in time to link
up with kakadu and Nitmiluk
• Strategic Framework – National Long Term Tourism
Strategy , 5 Year Tourism NT Strategy etc
• 2 Levels developed simultaneously
• Arnhem land – the destination
• Individual Business development

14. Key programs – Destination development
• Stakeholder engagement
• Financial investment
• Planning
• Research
• Logistics
• Destination Marketing for Arnhem land

15. Key Programs – Business Development
• Community engagement
• Business review
• Business support

16. “ The Yolngu people of Arnhem land thank you
for listening to our story, and we ask that you
consider and support it.
We look forward to working with you in true
partnership, walking side by side to a better
future for Yolngu people and all Australians”
Djawa Murrmurrnga Burarrwanga