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Twitter for the Learning Professional

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This slide deck is from a webinar presented to the Los Angeles Chapter for the American Society for Training and Development. It was designed for participants who had very limited to no exposure to …

This slide deck is from a webinar presented to the Los Angeles Chapter for the American Society for Training and Development. It was designed for participants who had very limited to no exposure to Twitter.

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  • Welcome! I am so glad that either your curiosity or your forward thinking has inspired you enough to join us. My name is Terrence Wing. I am the CLO for Liquid Learn. We specialize in helping managers adjust their decision making architecture from labor to management. As a Leadership Consulting Company, why am I giving a presentation on Twitter. Think of it from a case study perspective. This hour is not about statistics and lecture. I designed it so you can experience the power of social collaboration and learning through this vehicle we call twitter. Realizing not everyone has a twitter account set up, we’ll work with the tools we have which really aren’t that different. Let’s cover some admin details.Ask questions through chat at any time. Doug will help me make sure I don’t miss any questions. If you see a question you can answer for someone, answer it. You don’t have to wait for me. If you agree or disagree with something being said, state it in the chat. If you have an additional resource to share, share it in the chat windowIf you have instant feedback for me, give it to me in the chat window. Ultimately use the chat window as much as possible. If you want to tweet anything use the #ASTDLA hashtag. If you don’t have any idea what that means, you are in the right place and you will soon enough. I’ll do my best to monitor the ASTDLA twitter feed as well. An absolute must is to type lol whenever I make a joke. I have something really cool for the most active chatter. I spoke to the author of Gettin’ Geeky with Twitter: Build Your Business and Manage Your Brand with Today’s Hottest Social Media Tool …. and she has given me a copy of her ebook to give to you. Whoever has the most chat comments will win the ebook. So to do this, record how many comments you put in the chat window. We’ll use the honor system.
  • Expertise is on the way. To get there we’re going to address three main objectives. Address perceptions, good, bad, indifferent, confused… You’ll have a better understanding of why people use Twitter.Knowing someone is doing their laundry is hardly stimulating or useful for most of us. You’ll discover how Twitter changes the way we learn and how you will have to facilitate learningYou’ll get started on a tweeting strategy to help you as a Learning Professional.We are going to look at this from two perspectives. The first perspective is the learner. Second will be from the Learning Facilitator’s perspective. I’d probably be safe to say you each move in and out of these roles.
  • Let’s discuss some your experience. (POLL – Do you have a Twitter Account? Do you Tweet greater than 5 times a week? In the chat window answer: What other SoMe tools have you used? (Record on White Board)Finally, what do you do for a living?I tweet a few times a day but I spend at least 1 hour a day with that tool. If I am on a chat, I may spend 2+ hours on that day. You’ll understand why soon.
  • This is only sample of all the SoMe tools out there. There are so many I couldn’t fit them all on this slide and still make it readable. The good new is you don’t have to be on all them. Twitter is one of the top 5 so it’s a great place to start.So let’s talk about it. In the webinar we talk in the Twitter platform, we tweet.
  • Explain that Twitter is like a global water cooler. Everyone hangs around it talking smack. Conduct exercise:What are you passionate about? (Kids, golf, Movies, etc)Have everyone start writing sentences about their interest into the chat window for 1 minute (or less if it’s too much)“That’s pretty confusing wasn’t it? Now I want you to read through the chats and see if anything jumps out at you. If you find something go ahead and retype it again” (Give 1 minute or less) Next, if you found something interesting, go ahead and send a thanks just to that person, no one else. You just participated in a Twitter simulation.
  • Explain that Twitter is like a global water cooler. Everyone hangs around it talking smack. Conduct exercise:What are you passionate about? (Kids, golf, Movies, etc)Have everyone start writing sentences about their interest into the chat window for 1 minute (or less if it’s too much)“That’s pretty confusing wasn’t it? Now I want you to read through the chats and see if anything jumps out at you. If you find something go ahead and retype it again” (Give 1 minute or less) Next, if you found something interesting, go ahead and send a thanks just to that person, no one else. You just participated in a Twitter simulation.
  • Discuss the 140 character limit which should be 120 characters to encourage RTs
  • White board the answers from the chat window
  • Tell the ICE planning story where the group was challenged to brainstorm keynote ideas. Instead of limiting the contributions to those in the group, I expanded it out to my twitter network and received several additional ideas that the live group hadn’t thought about. Twitter is becoming a reliable and vast search engine. Instead of algorithm’s content is categorized by our voices (or tweets)Demo a twitter search.
  • Show the twitter,tweetdeck, tweetchat, twitter search, via screen share
  • Transcript

    • 1. WHAT’S THE HYPE AND WHY WOULD I WANT TO TWEET : (
    • 2. Objectives
      Address your old perceptions about Twitter
      Build the case for Learning Professionals
      Develop your Tweeting Strategy
    • 3.
    • 4. What is your experience with Social Media
    • 5.
    • 6. HOLY COW!!!
    • 7. Twitter is like your water cooler on STERIODS
    • 8. Tell us something interesting about yourself or something you did recently?
      Type it in the chat window but you can only type one sentence at a time. You have to press enter after each period.
    • 9. TWITTER’S LANGUAGE
      @
      D
      #
      RT
    • 10. IF YOU COULD FILTER OUT THE USELESS CONVERSATIONS, WHAT WOULD YOU BE LOOKING FOR AS A LEARNING PROFESSIONAL
    • 11. I just at atHarveys and have heartburn :(
      It’s so sunny out today
      Thank God it’s Friday
      I can’t believe Tiger got caught
      Did you watch Heroes last night
      Hey Lucy I’m home
      I could sure use a corn dog right now
      If life is a bowl of cherries what’s death?
      Ra RaRa oh La La, Lady Gaga rules
    • 12. Check out this link for a great ADDIE Analysis
      Great article on Leadership here…
      Should I use eLearning for this training?
      Anyone attending ASTD ICE 2010?
      Who is using mobile learning
      Here’s how I manage distance learning…
      How are you capitalizing on social learning?
      I found a great facilitation tool. Check it out….
      Here’s a great tip on ROI
    • 13. IT’S TIME TO MEET YOUR NETWORK
    • 14. What if you could take your global network with you to business meetings, training sessions and just about anywhere.
      And keep them in your back pocket
    • 15. If you want to grow your network, you have to feed it.
      And it can be pretty hungry.
    • 16. TOOLS TO KEEP YOU CONNECTED
    • 17. Backchannel
      “ A Line of communication created by people in an audience to connect with others inside or outside the room, with or without the knowledge of the speaker…”
      Cliff Atkinson, The Backchannel
    • 18. REASONS A LEARNING PROFESSIONAL SHOULD INCORPORATE TWITTER INTO THE LEARNING EXPERIENCE
      It’s like note taking on steroids
      Content is King
      Distance becomes a non issue
      Feedback is instant
      Engagement is standard
      Learners become more connected to the community
      Presenter receives real time Level 1,2, and 3 evaluations
      Learner exists simultaneously in both sync and asyncenv
      Collaboration is as present as oxygen
      Learners and Presenters experience “Presentation Ping”
      Control is not conducive to learning , exploration is
      Informal becomes a partner of formal learning
    • 19. TIPS FOR INCORPORATING TWITTER INTO TODAY’S CORPORATE CLASSROOM
      Park that antiquated ego at the door
      Dev skills to manage real and virtual world
      Partner with a Facilitweeter
      Plan for the Backchannel and invite it
      Break periodically to review the tweet stream
      Use the Backchannel to evaluate your presentation
      Dev instant relationships with your learners
      Facilitate learning days before and weeks after
      Use Twitter to make your key points stand out
      Don’t let your presentation die after everyone leaves
    • 20. TWITTER STRATEGY FOR THE LEARNING PROFESSIONAL
    • 21. Strategies
      What is your learning goal?
      Who do I follow that supports my goals?
      How do I feed my network?
    • 22. www.LiquidLearn.com
      twing@LiquidLearn.com
      On Twitter @TerrenceWing and @LiquidLearn
      LinkedIn – Terrence Wing
      Delicious – www. Delicious.com/liquidlearn
      Slideshare – www.slideshare.net/liquidlearn

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