The Digital View: Using Facebook to Establish your Digital Identity
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  • Thank you Bill and the Guild for having me and thank you all for spending an hour of your valuable day with me.I’d like to start off the session putting the next hour into the right perspective. I have never used or seen a tool used that applies to every situation and can solve every problem. Even oxygen has limits. Every tool does have a use. (Hammer joke: My wife uses it to keep me in line)I find it beneficial to approach technology by searching for the WIIFM.So with that in mind let me say, Facebook is an amazing tool and it is a useless tool. What I mean by that is if using Facebook is your only method of reaching a learner, then your strategy is very limited. In the same breath if you are not even considering this platform for delivery, you are leaving an opportunity on the table. Consider this the watered down Facebook Kool Aide version. Let’s briefly set up the value and risk of using Facebook as part of your learning strategy.
  • Read bullet pointsStatus poll: Raise your hand if you use Facebook strictly as a social toolThat’s not unusual. When I work with organizations to incorporate Facebook into their learning strategy, the response is typically social and that can sometimes create a bit of resistance with the decision makers. These are 2 reasons for using FBYour learners are there looking for content (Vendors, customers, employees, partners, etc) It is essentially a learning, sharing, social swap meet where the currency is engagement.
  • There are dark stories that can inhibit your efforts tooFB is an open networkFB platform is often the target for malicious attacksFB can change their platform whenever they want too. Stigma of stories where someone was harmed by another person who used FB. Explain Kate Middleton storyBankrupcyAtty Mark Zuckerberg http://techland.time.com/2011/05/12/sorry-other-mark-zuckerberg-the-names-taken/
  • Our discussion today fits into a new trend that is emerging that removes the excuses of “I don’t have the budget for that”.
  • Things neededServer to hostFacebook developer accountCoded Content (Articulate, Captivate, etc)Aggregate Tools (Facebook social tools, blogs, youtube, vimeo, etc)
  • Things neededServer to hostFacebook developer accountCoded Content (Articulate, Captivate, etc)Aggregate Tools (Facebook social tools, blogs, youtube, vimeo, etc)

The Digital View: Using Facebook to Establish your Digital Identity Presentation Transcript

  • 1. Facing off with FACEBOOK
    “THE DIGITAL YOU”
    Using Facebook to Establish your Digital Identity
    Presented by: TERRENCE WING
    ©2011 Liquid Learn • All Rights Reserved
  • 2. Authorization to Distribute
    ©2011 Liquid Learn • All Rights Reserved
    This letter assures that author, Terrence Wing hereby grants permission for use of this presentation slide deck for educational purposes only. By granting this permission, the author acknowledges their understanding that the information contained herein may be used for purposes of education and non-profit. Under no circumstance is this information to be used for financial renumeration or in conjuction with any financial renumeration by any parties. In the case of financial renumeration or association with, additional written permission must be obtained through:
    Liquid Learn
    6080 Center Drive, 6th Floor
    Los Angeles, CA 90045
    (310) 242-5233
    thirsty@liquidlearn.com
    Additionally, all use of this slide deck for any purpose and the information contained herein must be adequately
    sited as follows
    “Authored by Terrence Wing, Chief Learning Evangelist, Liquid Learn, www.LiquidLearn.com”
    All rights to this material are reserved and protected under United States and International
    copyright law.
  • 3. About Facebook
    • Approximately 700 Million Users
    • 4. 30 Billion Pieces of Content shared Monthly
    ©2011 Liquid Learn • All Rights Reserved
  • 5. Would the Real Kate Step Forward
    ©2011 Liquid Learn • All Rights Reserved
  • 6. Session Objectives
    • Evaluate the value of Facebook
    • 7. Position FB within your Social Media Strategy
    • 8. Select FB apps that enable business strategy
    • 9. Build followership
    ©2011 Liquid Learn • All Rights Reserved
  • 10. THE FUTURE IS HERE AND IT’S FREE
    We live in a time of Beta Brands. This creates a great synergy between user and developer resulting in a low to no budget opportunity.
    ©2011 Liquid Learn • All Rights Reserved
  • 11. ROADMAP
    Manage Insights
    Broadcast Content
    Engage Followers
    Build Content
    ©2011 Liquid Learn • All Rights Reserved
  • 12. What’s Your Genius?
    ©2011 Liquid Learn • All Rights Reserved
    "The only thing that interferes with my learning is my education.”
    Albert Einstein
  • 13. Don’t Sell: SHARE
    ©2011 Liquid Learn • All Rights Reserved
    It’s about building Community around your genius.
  • 14. Expressions of Genius
    ©2011 Liquid Learn • All Rights Reserved
    Whatvalue do you bring to your community?
    How can you manifest that value digitally?
    How can you build conversation around
    your genius?
    What commitment are you willing to share?
  • 15. FACEBOOK DYNAMICS
    • iFrame and Javascript
    • 16. App Market
    • 17. Integration of other Social Media
    • 18. Multi-Media
    • 19. Community Integration
    • 20. Facebook Insights
    ©2011 Liquid Learn • All Rights Reserved
  • 21. What are iFrames?
    … viewing windows that allow a browser’s screen to be split into segments. Also allows foreign content to be embedded in the original html code without changing the code
    ©2011 Liquid Learn • All Rights Reserved
  • 22. Google Forms Integration
    ©2011 Liquid Learn • All Rights Reserved
  • 23. ROADMAP
    Manage Insights
    Broadcast Content
    Engage Followers
    Build Content
    ©2011 Liquid Learn • All Rights Reserved
  • 24. Facebook Insights
    ©2011 Liquid Learn • All Rights Reserved
  • 25. NFO is the New SEO
    EDGE RANK
    ©2011 Liquid Learn • All Rights Reserved
  • 26. Facebook Social Plug Ins
    http://developers.facebook.com/docs/plugins/
    ©2011 Liquid Learn • All Rights Reserved
  • 27. FACEBOOK TOUR
    All aboard for a tour of FACEBOOK App… Tickets please!
    ©2011 Liquid Learn • All Rights Reserved
  • 28. RESOURCES
    ISD 2.0 www.facebook.com/isd20
    Social Media Examiner www.socialmediaexaminer
    All Facebook www.allfacebook.com
    Mari Smith www.marismith.com
    Facebook Live www.facebook.com/FacebookLive
    Iwipa www.facebook.com/iwipa
    ©2011 Liquid Learn • All Rights Reserved
  • 29. Session Objectives
    • Evaluate the value of Facebook
    • 30. Position FB within your Social Media Strategy
    • 31. Select FB apps that enable business strategy
    • 32. Build followership
    ©2011 Liquid Learn • All Rights Reserved
  • 33. Contact Information
    Terrence Wing
    twing@LiquidLearn.com
    @TerrenceWing on Twitter
    (310) 242-5233 Office
    www.LiquidLearn.com
    ©2011 Liquid Learn • All Rights Reserved