Steal This Idea: Brand Illustrated

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A lighthearted look at the relationships among marketing roles.

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Steal This Idea: Brand Illustrated

  1. 1. STEAL THIS IDEA Brand Illustrated BY MARTY NEUMEIER
  2. 2. A lighthearted look at the relationships among marketing roles. LIQUIDAGENCY.COM | SOURCE: ME TASKILLS BY MA RT Y NEUMEIER
  3. 3. Here’s a fun set of slides from ZAG that you can use to kick off a meeting, illustrate a point, or spark a discussion. It simplifies (to the point of absurdity) the relationships among the disciplines of marketing, telemarketing, public relations, advertising, graphic design, and branding. What makes it more than a joke is the kernel of truth in each simplification. LIQUIDAGENCY.COM | SOURCE: ME TASKILLS BY MA RT Y NEUMEIER
  4. 4. “IʼM A GREAT LOVER.” 1. MARKETING LIQUIDAGENCY.COM | SOURCE: ME TASKILLS BY MA RT Y NEUMEIER
  5. 5. “IʼM A GREAT LOVER.” “HELLO” 2. TELEMARKETING LIQUIDAGENCY.COM | SOURCE: ME TASKILLS BY MA RT Y NEUMEIER
  6. 6. “TRUST ME. HEʼS A GREAT LOVER.” 3. PUBLIC RELATIONS LIQUIDAGENCY.COM | SOURCE: ME TASKILLS BY MA RT Y NEUMEIER
  7. 7. “IʼM A GREAT LOVER. IʼM A GREAT LOVER. IʼM A GREAT LOVER.” 4. ADVERTISING LIQUIDAGENCY.COM | SOURCE: ME TASKILLS BY MA RT Y NEUMEIER
  8. 8. 5. D ESIGN LIQUIDAGENCY.COM | SOURCE: ME TASKILLS BY MA RT Y NEUMEIER
  9. 9. “I UNDERSTAND YOUʼRE A GREAT LOVER.” 6. BRANDING LIQUIDAGENCY.COM | SOURCE: ME TASKILLS BY MA RT Y NEUMEIER
  10. 10. Find more Marty Neumeier ideas to steal at liquidagency.com/blog LIQUIDAGENCY.COM | SOURCE: ME TASKILLS BY MA RT Y NEUMEIER

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