Steal This Idea: Organic Drivetrain / By Marty Neumeier
 

Steal This Idea: Organic Drivetrain / By Marty Neumeier

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In a survey by Liquid Agency (formerly Neutron) and Stanford University, 1500 business leaders were asked to rank their top ten biggest problems. Their number-one problem? “Balancing long-term goals ...

In a survey by Liquid Agency (formerly Neutron) and Stanford University, 1500 business leaders were asked to rank their top ten biggest problems. Their number-one problem? “Balancing long-term goals with short-term demands.” In large corporations, the phrase “short-term demands” is code for “shareholder demands.”

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Steal This Idea: Organic Drivetrain / By Marty Neumeier Steal This Idea: Organic Drivetrain / By Marty Neumeier Presentation Transcript

  • Steal this idea Organic Drivetrain By marty neumeier
  • In a survey by Liquid Agency (formerly Neutron) and Stanford University, 1500 business leaders were asked to rank their top ten biggest problems. Their number-one problem? “Balancing long-term goals with short-term demands.” In large corporations, the phrase “short-term demands” is code for “shareholder demands.” LIQUIDAGENCY.COM | Source: the designful compan y by Mart y Neumeier
  • The solution to this conundrum is sustainable earnings. A CEO who can deliver solid shareholder returns quarter after quarter can afford the luxury of pursuing a long-term vision. LIQUIDAGENCY.COM | Source: the designful compan y by Mart y Neumeier
  • When you ask any CEO what keeps him or her up at night, the answer is usually shareholder value. VALUE LIQUIDAGENCY.COM | Source: the designful compan y by Mart y Neumeier
  • And when you ask what drives shareholder value, the answer is usually earnings growth. GROWTH LIQUIDAGENCY.COM | Source: the designful compan y by Mart y Neumeier VALUE
  • But what drives earnings growth? Innovation, of course! Okay, but what drives innovation? INNOVATION LIQUIDAGENCY.COM | Source: the designful compan y by Mart y Neumeier GROWTH VALUE
  • Working backwards, the engine for non-stop innovation is company culture. It takes a culture of innovation to turn innovation into a core competency, so that successful new businesses, products, and services, are more than a matter of chance. But what drives culture? CULTURE LIQUIDAGENCY.COM | INNOVATION Source: the designful compan y by Mart y Neumeier GROWTH VALUE
  • The answer here is company vision. CULTURE VISION LIQUIDAGENCY.COM | INNOVATION Source: the designful compan y by Mart y Neumeier GROWTH VALUE
  • Without a bold, beguiling vision, there’s no rallying point for culture. These links represent a drivetrain for organic growth. If you want sustainable earnings at the back end, you need to invest in the links at the front end—vision, culture, and innovation. These are the investments that can generate profits year after year, not just quarter after quarter. LIQUIDAGENCY.COM | Source: the designful compan y by Mart y Neumeier
  • CULTURE VISION LIQUIDAGENCY.COM | INNOVATION Source: the designful compan y by Mart y Neumeier GROWTH VALUE
  • Find more Marty Neumeier ideas to steal at liquidagency.com/blog LIQUIDAGENCY.COM | Source: the designful compan y by Mart y Neumeier