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Module 4: Best Practice for Tours Module 4                                   Best Practice for Tours 	4.1………………….……..…….…...The Tour Team 	4.2………………...................….10 Step Approach  	4.3…………………………….…Feature & Benefits                                                                         		4.31……..............................................Owner          		4.32..............................................…Property
The Tour Team 4.1 Building Engineer Broker Associate Property Manger VALUE _____________________ _____________________ SPECIFIC ROLE _____________________ _____________________ ADVANCED PREP _____________________ _____________________ VALUE _____________________ _____________________ SPECIFIC ROLE _____________________ _____________________ ADVANCED PREP _____________________ _____________________ VALUE _____________________ _____________________ SPECIFIC ROLE _____________________ _____________________ ADVANCED PREP _____________________ _____________________ Who Else Should Be Involved
10 Step Approach 4.2 1 OPEN PROBE 1 2 TOUR PROCESS 3 OPEN PROBE 2 4 CUSTOMER’S SITUATION 5 OWNER’S SITUATION: FEATURE / BENEFIT 6 PROPERTY SITUATION: FEATURE / BENEFIT 7 CUSTOMER SITUATION 8 SIMILAR SITUATION  9 THE WAY FORWARD 10 FOLLOW UP
4.2 1 Open Probe 1 Determine Prospect’s Requirement ,[object Object]
 80 / 20 Rule
Example Question’s
“What objectives do you have for today’s tour?”
 “Would you share with me 2-3 detrimental essentials?”,[object Object]
 Discovery of Open Probe 1
Example’s
“We understand you have a requirement of 10,000 sf.”
 “We understand that access is essential.”
 “We understand amenities are important to your employees.”,[object Object]
 What is Prospect Moving From
Example Question
“Could you share with us negative past experiences that you would like to avoid?”

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Module 4 best practice for tours