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Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
Lipscomb Project2 Ci
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Lipscomb Project2 Ci

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Putting the "I" in CI

Putting the "I" in CI

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  • The Scope of this presentation is to provide: -an overview of the Competitive Intelligence field and -explain the LIS approach to CI It is Not focused on recommending specific tools or proving the effectiveness of CI
  • Transcript

    • 1. Putting the “I” in CI: A Librarian’s Introduction to Competitive Intelligence Bianca Lipscomb
    • 2. Methodology Barbara Ferry, Director of Business Research
    • 3. Methodology Comparative Research: CI vs. LIS-CI
    • 4. Competitive Intelligence <ul><li>Definition </li></ul><ul><li>Not Corporate Espionage </li></ul>By: magandafille By: Thomas Helbig
    • 5. Intelligence Cycle Fuld & Company, 2009 pg. 12
    • 6. Role of Technology <ul><li>Importance of the human element </li></ul><ul><li>Used mostly in the process of information gathering and dissemination </li></ul><ul><li>True CI tools facilitate the entire Intelligence Cycle </li></ul>
    • 7. Tools Overview <ul><li>Full Cycle Software </li></ul>Fuld & Company Intelligence Software Report 2008-2009
    • 8. From: http://www.wordle.net/
    • 9. Tools Overview <ul><li>Analysis Oriented </li></ul><ul><ul><li>Pre-Processing: sorting and extracting relationships </li></ul></ul><ul><ul><li>Text Mining: summarize, categorize and visualize </li></ul></ul><ul><ul><li>Analysis Support: dissemination </li></ul></ul>Research by the CLAIR Group at UMich: Detecting multiple facets of an event using graph-based unsupervised methods
    • 10. Critique of LIS approach: <ul><li>Information gathering and dissemination are emphasized over planning and analysis </li></ul><ul><li>In order for LIS professionals to be true CI operatives they must have training in or exposure to business administration </li></ul>
    • 11. Knowledge Management Competitive Intelligence = Business Intelligence
    • 12. Model of New Librarianship <ul><li>Competitive Intelligence is one of the many ways for the tech and people savvy librarian to proactively affect positive change within their organization </li></ul>By: David King
    • 13. Skills <ul><li>Knowledge of Information Sources and Research Methods </li></ul><ul><li>Proficient with new technologies </li></ul><ul><li>Disseminating Information </li></ul><ul><li>Connecting People and Ideas </li></ul>
    • 14. Skills <ul><li>Q: How can librarianship better incorporate skills development for steps 1-Planning and 4-Analysis? </li></ul>Fuld & Company, 2009 pg. 12
    • 15. Users of CI <ul><li>Library approach to CI expands traditional user base to: </li></ul><ul><ul><li>All levels of users throughout the organization </li></ul></ul><ul><ul><li>New environments </li></ul></ul>
    • 16. SLA CI Division Member Profiles <ul><li>Correia, Cynthia Cheng. (January 2008). Members Survey: General Profile [Electronic Version]. Intelligence Insights, vol. 4:1, 4-12. </li></ul><ul><li>Total of 134 Respondents </li></ul><ul><li>43% work in Information Centers </li></ul><ul><li>21% work in Business or Consulting Services </li></ul><ul><ul><li>12% Pharmaceutical, Biomedical or Health Sciences </li></ul></ul><ul><ul><li>10% Law </li></ul></ul><ul><ul><li>8% Academic / Higher Education </li></ul></ul><ul><li>35.2% spend less than ¼ of their time on CI </li></ul>
    • 17. SLA CI Division Member Profiles cont. <ul><li>57.14% cite Published Research as main job function </li></ul><ul><ul><li>19.84% cite Analysis </li></ul></ul><ul><ul><li>7.94% cite human research </li></ul></ul><ul><li>26.2% have practiced CI for over 10 years </li></ul><ul><ul><li>20.6% 1-3 years </li></ul></ul><ul><li>21% support Organizational or Business Strategy with CI </li></ul><ul><li>74% started their training in the LIS field </li></ul>
    • 18. Two Crucial Skills for CI: <ul><li>Analytical Skills </li></ul><ul><li>People Skills </li></ul>
    • 19. In Summary: <ul><li>“ A good word processing program makes it easier to write and make revisions, and catch spelling mistakes: </li></ul><ul><ul><li>-It does not make you a better writer. </li></ul></ul><ul><ul><li>-It doesn't affect the quality and content of the reports you write.” </li></ul></ul><ul><ul><li>-–B. Hohhof </li></ul></ul>
    • 20. SCIP Blog Wordle From: http://www.wordle.net/

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