Putting the “I” in CI: A Librarian’s Introduction to Competitive Intelligence Bianca Lipscomb
Methodology Barbara Ferry, Director of Business Research
Methodology Comparative Research: CI vs. LIS-CI
Competitive Intelligence <ul><li>Definition </li></ul><ul><li>Not Corporate Espionage </li></ul>By: magandafille By: Thoma...
Intelligence Cycle Fuld & Company, 2009 pg. 12
Role of Technology <ul><li>Importance of the human element </li></ul><ul><li>Used mostly in the process of information gat...
Tools Overview <ul><li>Full Cycle Software </li></ul>Fuld & Company Intelligence Software Report 2008-2009
From: http://www.wordle.net/
Tools Overview <ul><li>Analysis Oriented </li></ul><ul><ul><li>Pre-Processing: sorting and extracting relationships </li><...
Critique of LIS approach: <ul><li>Information gathering and dissemination are emphasized over planning and analysis </li><...
Knowledge Management Competitive Intelligence =  Business Intelligence
Model of New Librarianship <ul><li>Competitive Intelligence is one of the many ways for the tech and people savvy libraria...
Skills <ul><li>Knowledge of Information Sources and Research Methods </li></ul><ul><li>Proficient with new technologies </...
Skills <ul><li>Q: How can librarianship better incorporate skills development for steps 1-Planning and 4-Analysis?  </li><...
Users of CI <ul><li>Library approach to CI expands traditional user base to: </li></ul><ul><ul><li>All levels of users thr...
SLA CI Division Member Profiles <ul><li>Correia, Cynthia Cheng. (January 2008). Members Survey: General Profile [Electroni...
SLA CI Division Member Profiles  cont. <ul><li>57.14% cite Published Research as main job function </li></ul><ul><ul><li>1...
Two Crucial Skills for CI: <ul><li>Analytical Skills </li></ul><ul><li>People Skills </li></ul>
In Summary: <ul><li>“ A good word processing program makes it easier to write and make revisions, and catch spelling mista...
SCIP Blog Wordle From: http://www.wordle.net/
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Putting the "I" in CI

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  • The Scope of this presentation is to provide: -an overview of the Competitive Intelligence field and -explain the LIS approach to CI It is Not focused on recommending specific tools or proving the effectiveness of CI
  • Lipscomb Project2 Ci

    1. 1. Putting the “I” in CI: A Librarian’s Introduction to Competitive Intelligence Bianca Lipscomb
    2. 2. Methodology Barbara Ferry, Director of Business Research
    3. 3. Methodology Comparative Research: CI vs. LIS-CI
    4. 4. Competitive Intelligence <ul><li>Definition </li></ul><ul><li>Not Corporate Espionage </li></ul>By: magandafille By: Thomas Helbig
    5. 5. Intelligence Cycle Fuld & Company, 2009 pg. 12
    6. 6. Role of Technology <ul><li>Importance of the human element </li></ul><ul><li>Used mostly in the process of information gathering and dissemination </li></ul><ul><li>True CI tools facilitate the entire Intelligence Cycle </li></ul>
    7. 7. Tools Overview <ul><li>Full Cycle Software </li></ul>Fuld & Company Intelligence Software Report 2008-2009
    8. 8. From: http://www.wordle.net/
    9. 9. Tools Overview <ul><li>Analysis Oriented </li></ul><ul><ul><li>Pre-Processing: sorting and extracting relationships </li></ul></ul><ul><ul><li>Text Mining: summarize, categorize and visualize </li></ul></ul><ul><ul><li>Analysis Support: dissemination </li></ul></ul>Research by the CLAIR Group at UMich: Detecting multiple facets of an event using graph-based unsupervised methods
    10. 10. Critique of LIS approach: <ul><li>Information gathering and dissemination are emphasized over planning and analysis </li></ul><ul><li>In order for LIS professionals to be true CI operatives they must have training in or exposure to business administration </li></ul>
    11. 11. Knowledge Management Competitive Intelligence = Business Intelligence
    12. 12. Model of New Librarianship <ul><li>Competitive Intelligence is one of the many ways for the tech and people savvy librarian to proactively affect positive change within their organization </li></ul>By: David King
    13. 13. Skills <ul><li>Knowledge of Information Sources and Research Methods </li></ul><ul><li>Proficient with new technologies </li></ul><ul><li>Disseminating Information </li></ul><ul><li>Connecting People and Ideas </li></ul>
    14. 14. Skills <ul><li>Q: How can librarianship better incorporate skills development for steps 1-Planning and 4-Analysis? </li></ul>Fuld & Company, 2009 pg. 12
    15. 15. Users of CI <ul><li>Library approach to CI expands traditional user base to: </li></ul><ul><ul><li>All levels of users throughout the organization </li></ul></ul><ul><ul><li>New environments </li></ul></ul>
    16. 16. SLA CI Division Member Profiles <ul><li>Correia, Cynthia Cheng. (January 2008). Members Survey: General Profile [Electronic Version]. Intelligence Insights, vol. 4:1, 4-12. </li></ul><ul><li>Total of 134 Respondents </li></ul><ul><li>43% work in Information Centers </li></ul><ul><li>21% work in Business or Consulting Services </li></ul><ul><ul><li>12% Pharmaceutical, Biomedical or Health Sciences </li></ul></ul><ul><ul><li>10% Law </li></ul></ul><ul><ul><li>8% Academic / Higher Education </li></ul></ul><ul><li>35.2% spend less than ¼ of their time on CI </li></ul>
    17. 17. SLA CI Division Member Profiles cont. <ul><li>57.14% cite Published Research as main job function </li></ul><ul><ul><li>19.84% cite Analysis </li></ul></ul><ul><ul><li>7.94% cite human research </li></ul></ul><ul><li>26.2% have practiced CI for over 10 years </li></ul><ul><ul><li>20.6% 1-3 years </li></ul></ul><ul><li>21% support Organizational or Business Strategy with CI </li></ul><ul><li>74% started their training in the LIS field </li></ul>
    18. 18. Two Crucial Skills for CI: <ul><li>Analytical Skills </li></ul><ul><li>People Skills </li></ul>
    19. 19. In Summary: <ul><li>“ A good word processing program makes it easier to write and make revisions, and catch spelling mistakes: </li></ul><ul><ul><li>-It does not make you a better writer. </li></ul></ul><ul><ul><li>-It doesn't affect the quality and content of the reports you write.” </li></ul></ul><ul><ul><li>-–B. Hohhof </li></ul></ul>
    20. 20. SCIP Blog Wordle From: http://www.wordle.net/
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