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User experience for entrepreneurs and startups
 

User experience for entrepreneurs and startups

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Over the last decade I directed and counseling to dozens of startups and entrepreneurs. Many of them were able to reach a significant investment and acquisition. ...

Over the last decade I directed and counseling to dozens of startups and entrepreneurs. Many of them were able to reach a significant investment and acquisition.
This presentation concentrates all the basic knowledge entrepreneur should know about user experience and some common mistakes they should avoid doing.

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  • @Koombea :)
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  • @shiply thank you!
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  • “I love to create beautiful things. But they must be Usable” summarises the presentation very well.
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  • Great presentation. Especially important for those starting a company to understand the user experience.
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    User experience for entrepreneurs and startups User experience for entrepreneurs and startups Presentation Transcript

    • SOME OF THE THINGS YOU NEED TO KNOW ABOUT USER EXPERIENCE FOR ENTREPRENEURS LIOR YAIR UXHERO.CO.IL
    • ME “I love to create beautiful things. But they must be Usable” LIOR YAIR Co CEO @ Netcraft LIORYAIR@GMAIL.COM
    • WHAT IS USER EXPERIENCE? RESEARCH & SPECIFICATIONS VISUAL DESIGN FRONT END DEVELOPMENT CONTENT OPTIMIZATION
    • WIREFRAMES?
    • WIREFRAMES?
    • WIREFRAMES vs DESIGN
    • HOW TO CHOOSE A UX PROFESSIONAL?
    • HOW TO CHOOSE A UX PROFESSIONAL? 1 | Has appropriate experience 2 | previously worked with various professionals and in a team 2 | Experience the full process
    • FAQ’S (YOU NEED TO ASK YOURSELF) SHOULD HE ALSO BE A DESIGNER? SHOULD I HIRE HIM OR USE HIM AS A FREELANCER? HOW MUCH SHOULD I PAY HIM?
    • THE PROCESS
    • System Architecture UI Design Research Concept FED Graphic Design Quality Assurance
    • QUICK BUT EFFECTIVE RESEARCH 1 WIREFRAMES 2 GRAPHIC DESIGN 3 CODE 4
    • TEST AGAIN & AGAIN
    • USERS AND USABILITY TESTINGS ARE THE BEST METHODS TO IMPROVE YOUR PRODUCT AND TO PROVE SUCCESS.
    • SIMPLE USER TESTING
    • “I had asked If people what they wanted, hey would have said faster horses Henry Ford
    • REMEMBER! DON’T PANIC AFTER EVERY TEST. ANALYZE RESPONSIBILY.
    • DATA MAINING TOOLS
    • ADVANCED USER TESTING
    • DEMO PRODUCT
    • DEMO PRODUCT
    • PROTOTYPING IT’S EASY!
    • AXURE
    • COMMON MISTAKES YOU REALLY NEED TO AVOID
    • 1 RECRUITING THE WRONG PEOPLE
    • 2 INTERFERING WITH THE WORK OF THE UX SPECIALIST
    • 3 DOING NOTHING (BECAUSE YOU ARE TOO BUSY IN ARGUING AND RETHINKING EVERYTHING)
    • 4 FALLING IN LOVE WITH YOUR PRODUCT
    • 5 WASTING TOO MUCH TIME ON YOUR LOGO
    • LIOR YAIR, Co CEO