SOME OF THE THINGS YOU
NEED TO KNOW ABOUT

USER EXPERIENCE
FOR ENTREPRENEURS

LIOR YAIR

UXHERO.CO.IL
ME

“I love to create
beautiful things. But
they must be Usable”
LIOR YAIR Co CEO @ Netcraft

LIORYAIR@GMAIL.COM
WHAT IS USER EXPERIENCE?

RESEARCH &
SPECIFICATIONS

VISUAL
DESIGN

FRONT END
DEVELOPMENT

CONTENT

OPTIMIZATION
WIREFRAMES?
WIREFRAMES?
WIREFRAMES vs DESIGN
HOW TO CHOOSE A UX
PROFESSIONAL?
HOW TO CHOOSE A UX
PROFESSIONAL?
1 | Has appropriate experience
2 | previously worked with various
professionals and in a ...
FAQ’S (YOU NEED TO ASK YOURSELF)

SHOULD HE ALSO BE A
DESIGNER?
SHOULD I HIRE HIM OR USE
HIM AS A FREELANCER?
HOW MUCH SHO...
THE PROCESS
System Architecture
UI Design

Research

Concept

FED

Graphic Design
Quality Assurance
QUICK BUT EFFECTIVE

RESEARCH

1

WIREFRAMES

2

GRAPHIC
DESIGN
3

CODE

4
TEST AGAIN & AGAIN
USERS AND USABILITY
TESTINGS ARE THE BEST
METHODS TO IMPROVE
YOUR PRODUCT AND TO
PROVE SUCCESS.
SIMPLE USER TESTING
“I had asked
If
people what they
wanted, hey would
have said faster
horses
Henry Ford
REMEMBER!
DON’T PANIC AFTER EVERY
TEST. ANALYZE RESPONSIBILY.
DATA MAINING TOOLS
ADVANCED USER TESTING
DEMO PRODUCT
DEMO PRODUCT
PROTOTYPING
IT’S EASY!
AXURE
COMMON MISTAKES
YOU REALLY NEED TO AVOID
1
RECRUITING THE
WRONG PEOPLE
2
INTERFERING WITH
THE WORK OF THE UX
SPECIALIST
3
DOING NOTHING
(BECAUSE YOU ARE TOO BUSY
IN ARGUING AND RETHINKING
EVERYTHING)
4
FALLING IN LOVE
WITH YOUR
PRODUCT
5
WASTING TOO
MUCH TIME ON
YOUR LOGO
LIOR YAIR, Co CEO
User experience for entrepreneurs and startups
User experience for entrepreneurs and startups
User experience for entrepreneurs and startups
User experience for entrepreneurs and startups
User experience for entrepreneurs and startups
User experience for entrepreneurs and startups
User experience for entrepreneurs and startups
User experience for entrepreneurs and startups
User experience for entrepreneurs and startups
User experience for entrepreneurs and startups
User experience for entrepreneurs and startups
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User experience for entrepreneurs and startups

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Over the last decade I directed and counseling to dozens of startups and entrepreneurs. Many of them were able to reach a significant investment and acquisition.
This presentation concentrates all the basic knowledge entrepreneur should know about user experience and some common mistakes they should avoid doing.

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User experience for entrepreneurs and startups

  1. 1. SOME OF THE THINGS YOU NEED TO KNOW ABOUT USER EXPERIENCE FOR ENTREPRENEURS LIOR YAIR UXHERO.CO.IL
  2. 2. ME “I love to create beautiful things. But they must be Usable” LIOR YAIR Co CEO @ Netcraft LIORYAIR@GMAIL.COM
  3. 3. WHAT IS USER EXPERIENCE? RESEARCH & SPECIFICATIONS VISUAL DESIGN FRONT END DEVELOPMENT CONTENT OPTIMIZATION
  4. 4. WIREFRAMES?
  5. 5. WIREFRAMES?
  6. 6. WIREFRAMES vs DESIGN
  7. 7. HOW TO CHOOSE A UX PROFESSIONAL?
  8. 8. HOW TO CHOOSE A UX PROFESSIONAL? 1 | Has appropriate experience 2 | previously worked with various professionals and in a team 2 | Experience the full process
  9. 9. FAQ’S (YOU NEED TO ASK YOURSELF) SHOULD HE ALSO BE A DESIGNER? SHOULD I HIRE HIM OR USE HIM AS A FREELANCER? HOW MUCH SHOULD I PAY HIM?
  10. 10. THE PROCESS
  11. 11. System Architecture UI Design Research Concept FED Graphic Design Quality Assurance
  12. 12. QUICK BUT EFFECTIVE RESEARCH 1 WIREFRAMES 2 GRAPHIC DESIGN 3 CODE 4
  13. 13. TEST AGAIN & AGAIN
  14. 14. USERS AND USABILITY TESTINGS ARE THE BEST METHODS TO IMPROVE YOUR PRODUCT AND TO PROVE SUCCESS.
  15. 15. SIMPLE USER TESTING
  16. 16. “I had asked If people what they wanted, hey would have said faster horses Henry Ford
  17. 17. REMEMBER! DON’T PANIC AFTER EVERY TEST. ANALYZE RESPONSIBILY.
  18. 18. DATA MAINING TOOLS
  19. 19. ADVANCED USER TESTING
  20. 20. DEMO PRODUCT
  21. 21. DEMO PRODUCT
  22. 22. PROTOTYPING IT’S EASY!
  23. 23. AXURE
  24. 24. COMMON MISTAKES YOU REALLY NEED TO AVOID
  25. 25. 1 RECRUITING THE WRONG PEOPLE
  26. 26. 2 INTERFERING WITH THE WORK OF THE UX SPECIALIST
  27. 27. 3 DOING NOTHING (BECAUSE YOU ARE TOO BUSY IN ARGUING AND RETHINKING EVERYTHING)
  28. 28. 4 FALLING IN LOVE WITH YOUR PRODUCT
  29. 29. 5 WASTING TOO MUCH TIME ON YOUR LOGO
  30. 30. LIOR YAIR, Co CEO

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