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User experience for entrepreneurs and startups
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User experience for entrepreneurs and startups

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Over the last decade I directed and counseling to dozens of startups and entrepreneurs. Many of them were able to reach a significant investment and acquisition. …

Over the last decade I directed and counseling to dozens of startups and entrepreneurs. Many of them were able to reach a significant investment and acquisition.
This presentation concentrates all the basic knowledge entrepreneur should know about user experience and some common mistakes they should avoid doing.

Published in Business , Design , Technology
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  • @Koombea :)
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  • @shiply thank you!
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  • “I love to create beautiful things. But they must be Usable” summarises the presentation very well.
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  • Great presentation. Especially important for those starting a company to understand the user experience.
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Transcript

  • 1. SOME OF THE THINGS YOU NEED TO KNOW ABOUT USER EXPERIENCE FOR ENTREPRENEURS LIOR YAIR UXHERO.CO.IL
  • 2. ME “I love to create beautiful things. But they must be Usable” LIOR YAIR Co CEO @ Netcraft LIORYAIR@GMAIL.COM
  • 3. WHAT IS USER EXPERIENCE? RESEARCH & SPECIFICATIONS VISUAL DESIGN FRONT END DEVELOPMENT CONTENT OPTIMIZATION
  • 4. WIREFRAMES?
  • 5. WIREFRAMES?
  • 6. WIREFRAMES vs DESIGN
  • 7. HOW TO CHOOSE A UX PROFESSIONAL?
  • 8. HOW TO CHOOSE A UX PROFESSIONAL? 1 | Has appropriate experience 2 | previously worked with various professionals and in a team 2 | Experience the full process
  • 9. FAQ’S (YOU NEED TO ASK YOURSELF) SHOULD HE ALSO BE A DESIGNER? SHOULD I HIRE HIM OR USE HIM AS A FREELANCER? HOW MUCH SHOULD I PAY HIM?
  • 10. THE PROCESS
  • 11. System Architecture UI Design Research Concept FED Graphic Design Quality Assurance
  • 12. QUICK BUT EFFECTIVE RESEARCH 1 WIREFRAMES 2 GRAPHIC DESIGN 3 CODE 4
  • 13. TEST AGAIN & AGAIN
  • 14. USERS AND USABILITY TESTINGS ARE THE BEST METHODS TO IMPROVE YOUR PRODUCT AND TO PROVE SUCCESS.
  • 15. SIMPLE USER TESTING
  • 16. “I had asked If people what they wanted, hey would have said faster horses Henry Ford
  • 17. REMEMBER! DON’T PANIC AFTER EVERY TEST. ANALYZE RESPONSIBILY.
  • 18. DATA MAINING TOOLS
  • 19. ADVANCED USER TESTING
  • 20. DEMO PRODUCT
  • 21. DEMO PRODUCT
  • 22. PROTOTYPING IT’S EASY!
  • 23. AXURE
  • 24. COMMON MISTAKES YOU REALLY NEED TO AVOID
  • 25. 1 RECRUITING THE WRONG PEOPLE
  • 26. 2 INTERFERING WITH THE WORK OF THE UX SPECIALIST
  • 27. 3 DOING NOTHING (BECAUSE YOU ARE TOO BUSY IN ARGUING AND RETHINKING EVERYTHING)
  • 28. 4 FALLING IN LOVE WITH YOUR PRODUCT
  • 29. 5 WASTING TOO MUCH TIME ON YOUR LOGO
  • 30. LIOR YAIR, Co CEO