0
Eye Tracking & User
Experience



     2010
"   "




2009
2010




3
2010




4
2010


                                 FIXTATIONS

                   100-600

       .                     ,           •...
2010


                         SACCADES




           .   20-40 1          •
       .             Saccades •




6
?




2009
2010




       .               1
               .       2
                   .   3
           .           4




8
2009
2010




10
2009
2010


           The BABY conversion


       '          '




12
2010


               Heat maps


       '   '




13
2010




       '


       '


14
?
           (   )




2009
2010


       /




16
2010


       ?


           (   )   (   )




17
2010


       ?   "   "




18
2010


       ?




19
2010




20
2009
2010




22
2010




       25-30   5-7

23
2010




24
2009
2010




           .       1
               .   2
       .           3




26
eye tracking and user experience
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eye tracking and user experience

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lior yair:
eye tracking and user experience

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Transcript of "eye tracking and user experience"

  1. 1. Eye Tracking & User Experience 2010
  2. 2. " " 2009
  3. 3. 2010 3
  4. 4. 2010 4
  5. 5. 2010 FIXTATIONS 100-600 . , • . • . • 5
  6. 6. 2010 SACCADES . 20-40 1 • . Saccades • 6
  7. 7. ? 2009
  8. 8. 2010 . 1 . 2 . 3 . 4 8
  9. 9. 2009
  10. 10. 2010 10
  11. 11. 2009
  12. 12. 2010 The BABY conversion ' ' 12
  13. 13. 2010 Heat maps ' ' 13
  14. 14. 2010 ' ' 14
  15. 15. ? ( ) 2009
  16. 16. 2010 / 16
  17. 17. 2010 ? ( ) ( ) 17
  18. 18. 2010 ? " " 18
  19. 19. 2010 ? 19
  20. 20. 2010 20
  21. 21. 2009
  22. 22. 2010 22
  23. 23. 2010 25-30 5-7 23
  24. 24. 2010 24
  25. 25. 2009
  26. 26. 2010 . 1 . 2 . 3 26
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