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LIOR YAIR, Co CEO
Knocking customers
off their seats.
LIOR YAIR
“I love to create
beautiful things. But
they must be Usable”
Co CEO @ Netcraft
ME
I HATE THE TRASHCAN
• The place where all your good designs go because you
don’t know how to present them to your clients
50%Of our work is
the actual
design process
The other
50% is the
way we
presents it.
Always be prepared
Know your client
Use correct rhetoric
Run the show
Everything
Whether you’re a freelancer or a designer
at a studio.
said here is
relevant to
everyone
ALWAYS BE
PREPARED
VICTORY
LOVES
PREPARATION
DO
DRY-RUNS
Set
meeting
goals
Be Organized
Do all checks ahead of time: a working computer,
make sure your videos work, own a clicker.
Know your client
Are all
clients alike
Presenting designs to
large organizations
MANY OPINIONS
LEADER
FIND THE
Art of persuasion through language
REHETORIC
Improve the capability of
writers or speakers that
attempt to inform, persuade,
or motivate particular
audiences in specif...
The three persuasive
audience appeals
LOGOS
PATHOS
ETHOS
According to Aristotle
LOGOS
appeal to reason and logic
PATHOSappeal to the audience's
emotions
ETHOS
Speaker reliability
Run the show
Present your designs
PERSONALLY
What we’ll see today
The meeting’s goals
Your expectations from
the client
At the start of the meeting, define:
Present the process and not
just the final product
Considerations and
dilemmas
What we did so far
The goals and guidelines
The main goal of the
presentation
Getting
approval
But mostly to
LISTEN
To catch a fish you
need to get him to
open his mouth
Remember,
Pick your battles.
Avoid arguments.
Don’t get defensive.
THE
CLIENT IS
ALWAYS
RIGHT.
Even when his
comments are
wrong
Make it
pop!
It looks
old-
fashioned
I don’t
like
yellow
Choose Clear and distinct names
List advantages and
disadvantages
Minimized the options
Concept presentations
COMMON
MISTAKES
RUDE PEOPLE
PEOPLE THAT ARE
NEW TO THE PROCESS
GET AN
INSIDE MAN
MY TIP
FINAL TIP
NOT BLOWN AWAY?
THAT’S OK.
IT’S NOT A SPRINT.
IT’S A MARATHON.
TAKE GOOD NOTES AND BLOW
THEM AWAY NEXT TIME.
LIOR YAIR, Co CEO
LIORYAIR@GMAIL.CO.IL
UXHERO.CO.IL
The right way to present your designs
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The right way to present your designs

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Creating an amazing design is only a part of our job.
The second part is to know how to present this design to the client.
I will teach you how to present and how to approved designs in the quickest and most professional way.

Published in: Design, Technology, Business

Transcript of "The right way to present your designs "

  1. 1. LIOR YAIR, Co CEO Knocking customers off their seats.
  2. 2. LIOR YAIR “I love to create beautiful things. But they must be Usable” Co CEO @ Netcraft ME
  3. 3. I HATE THE TRASHCAN • The place where all your good designs go because you don’t know how to present them to your clients
  4. 4. 50%Of our work is the actual design process The other 50% is the way we presents it.
  5. 5. Always be prepared Know your client Use correct rhetoric Run the show
  6. 6. Everything Whether you’re a freelancer or a designer at a studio. said here is relevant to everyone
  7. 7. ALWAYS BE PREPARED
  8. 8. VICTORY LOVES PREPARATION
  9. 9. DO DRY-RUNS
  10. 10. Set meeting goals
  11. 11. Be Organized Do all checks ahead of time: a working computer, make sure your videos work, own a clicker.
  12. 12. Know your client
  13. 13. Are all clients alike
  14. 14. Presenting designs to large organizations
  15. 15. MANY OPINIONS
  16. 16. LEADER FIND THE
  17. 17. Art of persuasion through language REHETORIC
  18. 18. Improve the capability of writers or speakers that attempt to inform, persuade, or motivate particular audiences in specific situations -WIKIPEDIA “
  19. 19. The three persuasive audience appeals LOGOS PATHOS ETHOS According to Aristotle
  20. 20. LOGOS appeal to reason and logic
  21. 21. PATHOSappeal to the audience's emotions
  22. 22. ETHOS Speaker reliability
  23. 23. Run the show
  24. 24. Present your designs PERSONALLY
  25. 25. What we’ll see today The meeting’s goals Your expectations from the client At the start of the meeting, define:
  26. 26. Present the process and not just the final product Considerations and dilemmas What we did so far The goals and guidelines
  27. 27. The main goal of the presentation
  28. 28. Getting approval
  29. 29. But mostly to LISTEN
  30. 30. To catch a fish you need to get him to open his mouth Remember,
  31. 31. Pick your battles. Avoid arguments. Don’t get defensive.
  32. 32. THE CLIENT IS ALWAYS RIGHT. Even when his comments are wrong Make it pop! It looks old- fashioned I don’t like yellow
  33. 33. Choose Clear and distinct names List advantages and disadvantages Minimized the options Concept presentations
  34. 34. COMMON MISTAKES
  35. 35. RUDE PEOPLE
  36. 36. PEOPLE THAT ARE NEW TO THE PROCESS
  37. 37. GET AN INSIDE MAN MY TIP
  38. 38. FINAL TIP
  39. 39. NOT BLOWN AWAY? THAT’S OK. IT’S NOT A SPRINT. IT’S A MARATHON. TAKE GOOD NOTES AND BLOW THEM AWAY NEXT TIME.
  40. 40. LIOR YAIR, Co CEO LIORYAIR@GMAIL.CO.IL UXHERO.CO.IL

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