The right way to present your designs

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Creating an amazing design is only a part of our job. …

Creating an amazing design is only a part of our job.
The second part is to know how to present this design to the client.
I will teach you how to present and how to approved designs in the quickest and most professional way.

More in: Design , Technology , Business
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Transcript

  • 1. LIOR YAIR, Co CEO Knocking customers off their seats.
  • 2. LIOR YAIR “I love to create beautiful things. But they must be Usable” Co CEO @ Netcraft ME
  • 3. I HATE THE TRASHCAN • The place where all your good designs go because you don’t know how to present them to your clients
  • 4. 50%Of our work is the actual design process The other 50% is the way we presents it.
  • 5. Always be prepared Know your client Use correct rhetoric Run the show
  • 6. Everything Whether you’re a freelancer or a designer at a studio. said here is relevant to everyone
  • 7. ALWAYS BE PREPARED
  • 8. VICTORY LOVES PREPARATION
  • 9. DO DRY-RUNS
  • 10. Set meeting goals
  • 11. Be Organized Do all checks ahead of time: a working computer, make sure your videos work, own a clicker.
  • 12. Know your client
  • 13. Are all clients alike
  • 14. Presenting designs to large organizations
  • 15. MANY OPINIONS
  • 16. LEADER FIND THE
  • 17. Art of persuasion through language REHETORIC
  • 18. Improve the capability of writers or speakers that attempt to inform, persuade, or motivate particular audiences in specific situations -WIKIPEDIA “
  • 19. The three persuasive audience appeals LOGOS PATHOS ETHOS According to Aristotle
  • 20. LOGOS appeal to reason and logic
  • 21. PATHOSappeal to the audience's emotions
  • 22. ETHOS Speaker reliability
  • 23. Run the show
  • 24. Present your designs PERSONALLY
  • 25. What we’ll see today The meeting’s goals Your expectations from the client At the start of the meeting, define:
  • 26. Present the process and not just the final product Considerations and dilemmas What we did so far The goals and guidelines
  • 27. The main goal of the presentation
  • 28. Getting approval
  • 29. But mostly to LISTEN
  • 30. To catch a fish you need to get him to open his mouth Remember,
  • 31. Pick your battles. Avoid arguments. Don’t get defensive.
  • 32. THE CLIENT IS ALWAYS RIGHT. Even when his comments are wrong Make it pop! It looks old- fashioned I don’t like yellow
  • 33. Choose Clear and distinct names List advantages and disadvantages Minimized the options Concept presentations
  • 34. COMMON MISTAKES
  • 35. RUDE PEOPLE
  • 36. PEOPLE THAT ARE NEW TO THE PROCESS
  • 37. GET AN INSIDE MAN MY TIP
  • 38. FINAL TIP
  • 39. NOT BLOWN AWAY? THAT’S OK. IT’S NOT A SPRINT. IT’S A MARATHON. TAKE GOOD NOTES AND BLOW THEM AWAY NEXT TIME.
  • 40. LIOR YAIR, Co CEO LIORYAIR@GMAIL.CO.IL UXHERO.CO.IL