The right way to present your designs

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Creating an amazing design is only a part of our job.
The second part is to know how to present this design to the client.
I will teach you how to present and how to approved designs in the quickest and most professional way.

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The right way to present your designs

  1. 1. LIOR YAIR, Co CEO Knocking customers off their seats.
  2. 2. LIOR YAIR “I love to create beautiful things. But they must be Usable” Co CEO @ Netcraft ME
  3. 3. I HATE THE TRASHCAN • The place where all your good designs go because you don’t know how to present them to your clients
  4. 4. 50%Of our work is the actual design process The other 50% is the way we presents it.
  5. 5. Always be prepared Know your client Use correct rhetoric Run the show
  6. 6. Everything Whether you’re a freelancer or a designer at a studio. said here is relevant to everyone
  7. 7. ALWAYS BE PREPARED
  8. 8. VICTORY LOVES PREPARATION
  9. 9. DO DRY-RUNS
  10. 10. Set meeting goals
  11. 11. Be Organized Do all checks ahead of time: a working computer, make sure your videos work, own a clicker.
  12. 12. Know your client
  13. 13. Are all clients alike
  14. 14. Presenting designs to large organizations
  15. 15. MANY OPINIONS
  16. 16. LEADER FIND THE
  17. 17. Art of persuasion through language REHETORIC
  18. 18. Improve the capability of writers or speakers that attempt to inform, persuade, or motivate particular audiences in specific situations -WIKIPEDIA “
  19. 19. The three persuasive audience appeals LOGOS PATHOS ETHOS According to Aristotle
  20. 20. LOGOS appeal to reason and logic
  21. 21. PATHOSappeal to the audience's emotions
  22. 22. ETHOS Speaker reliability
  23. 23. Run the show
  24. 24. Present your designs PERSONALLY
  25. 25. What we’ll see today The meeting’s goals Your expectations from the client At the start of the meeting, define:
  26. 26. Present the process and not just the final product Considerations and dilemmas What we did so far The goals and guidelines
  27. 27. The main goal of the presentation
  28. 28. Getting approval
  29. 29. But mostly to LISTEN
  30. 30. To catch a fish you need to get him to open his mouth Remember,
  31. 31. Pick your battles. Avoid arguments. Don’t get defensive.
  32. 32. THE CLIENT IS ALWAYS RIGHT. Even when his comments are wrong Make it pop! It looks old- fashioned I don’t like yellow
  33. 33. Choose Clear and distinct names List advantages and disadvantages Minimized the options Concept presentations
  34. 34. COMMON MISTAKES
  35. 35. RUDE PEOPLE
  36. 36. PEOPLE THAT ARE NEW TO THE PROCESS
  37. 37. GET AN INSIDE MAN MY TIP
  38. 38. FINAL TIP
  39. 39. NOT BLOWN AWAY? THAT’S OK. IT’S NOT A SPRINT. IT’S A MARATHON. TAKE GOOD NOTES AND BLOW THEM AWAY NEXT TIME.
  40. 40. LIOR YAIR, Co CEO LIORYAIR@GMAIL.CO.IL UXHERO.CO.IL

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