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Clayton Christensen - World Innovation Forum
 

Clayton Christensen - World Innovation Forum

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Here are Clayton Christensen's slides from his presentation at the World Innovation Forum

Here are Clayton Christensen's slides from his presentation at the World Innovation Forum

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  • I've been a long time fan of disruptive innovation theory, but the practical problem is recognizing it when you see it. I recently ran across a pretty good disruptive innovation scoring model that helps frame the right questions to ask at oakstonepartners.com/online-tools/disruptive-innovation-scoring-model.html. It has worked well for us
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  • Slide 17: People are looking for solutions, not necessarily products to solve problems. As marketers, are we advertising products that offer solutions, or are we building brands that people believe to solve problems?
    http://marketingengineer.wordpress.com/2010/05/24/creating-valuable-brands/
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    Clayton Christensen - World Innovation Forum Clayton Christensen - World Innovation Forum Presentation Transcript