http://new-profits.com<br />
PAGE 2<br />What We Do<br />Conduct Innovation Audits<br />Build Innovation Strategies<br />Create Continuous Innovation<b...
PAGE 3<br />What We Do<br />Conduct Innovation Audits<br />Build Innovation Strategies<br />Create Continuous Innovation<b...
Do people feel like they can innovate in your organization?
Are building blocks for innovation in place?
Is the organization aligned to support innovation?    -  Culture    -  Rewards    -  Human Resource policies    -  Top-dow...
Is funding for idea development set aside?</li></ul>Business Strategy Innovation<br />
PAGE 4<br />What We Do<br />Conduct Innovation Audits<br />Build Innovation Strategies<br />Create Continuous Innovation<b...
Define Innovation Goals
Define Innovation Policies
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Business Strategy Innovation

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Attached is a slideshow that outlines the innovation and marketing strategy consulting services offered by Braden Kelley of Business Strategy Innovation.

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Business Strategy Innovation

  1. 1. http://new-profits.com<br />
  2. 2. PAGE 2<br />What We Do<br />Conduct Innovation Audits<br />Build Innovation Strategies<br />Create Continuous Innovation<br />Optimize Marketing Strategies<br />Improve Customer Relationships<br />Find Revenue Innovations<br />Uncover Cost Innovations<br />Business Strategy Innovation<br />
  3. 3. PAGE 3<br />What We Do<br />Conduct Innovation Audits<br />Build Innovation Strategies<br />Create Continuous Innovation<br />Optimize Marketing Strategies<br />Improve Customer Relationships<br />Find Revenue Innovations<br />Uncover Cost Innovations<br /><ul><li>How innovative is your company already?
  4. 4. Do people feel like they can innovate in your organization?
  5. 5. Are building blocks for innovation in place?
  6. 6. Is the organization aligned to support innovation?    -  Culture    -  Rewards    -  Human Resource policies    -  Top-down support
  7. 7. Is funding for idea development set aside?</li></ul>Business Strategy Innovation<br />
  8. 8. PAGE 4<br />What We Do<br />Conduct Innovation Audits<br />Build Innovation Strategies<br />Create Continuous Innovation<br />Optimize Marketing Strategies<br />Improve Customer Relationships<br />Find Revenue Innovations<br />Uncover Cost Innovations<br /><ul><li>Align with Corporate Strategy or not?
  9. 9. Define Innovation Goals
  10. 10. Define Innovation Policies
  11. 11. Innovation Management System Selection
  12. 12. Build Processes for Idea Selection
  13. 13. Establish an Innovation Funding Plan
  14. 14. Identify Relevant Innovation Metrics
  15. 15. Create an Innovation Training Plan</li></ul>Business Strategy Innovation<br />
  16. 16. PAGE 5<br />What We Do<br />Conduct Innovation Audits<br />Build Innovation Strategies<br />Create Continuous Innovation<br />Optimize Marketing Strategies<br />Improve Customer Relationships<br />Find Revenue Innovations<br />Uncover Cost Innovations<br /><ul><li>Identify Organization Cultural Changes to be Made
  17. 17. Build Visual Models to Drive Quality Contributions
  18. 18. Train All Employees to be Business Innovators
  19. 19. Modify HR Policies as Needed
  20. 20. Define Innovation Communications Plan
  21. 21. Refine Processes for Idea Generation as Needed
  22. 22. Innovation Management System Implementation
  23. 23. Refine Innovation Funding Plan as Needed
  24. 24. Refine Innovation Metrics as Needed</li></ul>Business Strategy Innovation<br />
  25. 25. PAGE 6<br />What We Do<br />Conduct Innovation Audits<br />Build Innovation Strategies<br />Create Continuous Innovation<br />Optimize Marketing Strategies<br />Improve Customer Relationships<br />Find Revenue Innovations<br />Uncover Cost Innovations<br /><ul><li>Are you building your marketing and product development around the right customer insights?
  26. 26. Are you marketing to your customers where they are, or are you shouting into the darkness?
  27. 27. Are you reaching the right customers?
  28. 28. Are you building a relationship of increasing mutual value with your customers?
  29. 29. We’ll improve your marketing outcomes or build you a marketing strategy from scratch</li></ul>Business Strategy Innovation<br />
  30. 30. PAGE 7<br />What We Do<br />Conduct Innovation Audits<br />Build Innovation Strategies<br />Create Continuous Innovation<br />Optimize Marketing Strategies<br />Improve Customer Relationships<br />Find Revenue Innovations<br />Uncover Cost Innovations<br /><ul><li>Together we will create meaningful and productive conversations your customers
  31. 31. Enabling a seamless transition of the conversation from pre-sale to post-sale
  32. 32. Creating loyalty not just a loyalty program
  33. 33. Delivering value to customers, not e-mails
  34. 34. We can help you implement a true conversational marketing strategy
  35. 35. We will find the right role for social media in your conversational marketing strategy</li></ul>Business Strategy Innovation<br />
  36. 36. PAGE 8<br />What We Do<br />Conduct Innovation Audits<br />Build Innovation Strategies<br />Create Continuous Innovation<br />Optimize Marketing Strategies<br />Improve Customer Relationships<br />Find Revenue Innovations<br />Uncover Cost Innovations<br /><ul><li>Understand your customers better
  37. 37. Identify new markets or customers for existing products or services
  38. 38. Deliver new products or services that will expand your customer base or increase your customer penetration
  39. 39. Deliver new products or services that will increase lifetime value of your customers through higher customer loyalty
  40. 40. Extract the right customer insights, those that will result in competitive separation</li></ul>Business Strategy Innovation<br />
  41. 41. PAGE 9<br />What We Do<br />Conduct Innovation Audits<br />Build Innovation Strategies<br />Create Continuous Innovation<br />Optimize Marketing Strategies<br />Improve Customer Relationships<br />Find Revenue Innovations<br />Uncover Cost Innovations<br /><ul><li>Optimize your business processes with us
  42. 42. We will help you identify what customers really want
  43. 43. We will help you identify what the business really needs
  44. 44. As a result their may be things you currently do that you can stop doing
  45. 45. Identify opportunities for savings from outsourcing
  46. 46. Identify opportunities for insourcing (does it make sense to perform a process for others in the industry to leverage our investments)</li></ul>Business Strategy Innovation<br />
  47. 47. Thank You!<br />Braden Kelley<br />1344 Alki Ave SW, Suite 301<br />Seattle, WA 98116<br />(206) 349-8931<br />braden@new-profits.com<br />http://www.new-profits.com<br />

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