Building PR


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Building PR

  1. 1. Significance of Public RelationsThere is a need to build up an amicable liaison between public and our organizationthat is essential for effective brand positioning and gaining public franchise.
  2. 2. Networking helps in building more connections.
  3. 3. You must be the changeyou wish to see in the world.
  4. 4. Good work never goes waste If PR happens coincidentally and not strategically, it is even better. This really means that good work will always get public recognition.It means that good work done in an unrelenting manner will readily draw media attention.
  5. 5. We learn something every day,and lots of times it’s that what we learned the day before proved to be wrong.
  6. 6. What is the most effective way to reach out to the larger audience? •Traditionally, direct marketing, word-of-mouth and advertising were used as key mediums. •In contemporary era, PR, social media, public affairs are becoming the preferred mediums of communication•Digital influence and social media have re-defined its role in the new light • The internet armed with a never- ending, constantly-growing array of influential bloggers, has reached the highest common denominator of the audience in a supersonic speed with low cost
  7. 7. A person who won’t read hasno advantage over one who can’t read.
  8. 8. There is no “one-size-fits-all” approach to PR • Who are our key audiences? • What kind of information do they need? • Which are the best possible ways to reach them?• Message development and Message Testing with bothinternal audiences (i.e., members and beneficiaries) andexternal audiences (i.e., donors and other stakeholders) are equally essential
  9. 9. It does not matter how slowly you go as long as you do not stop.
  10. 10. What does Media want? • PR is a special skill. It is dynamic and new approach should be adopted to move ahead with the changing times. • Journalists and their gate-keepers are receptive to novelty.• The general media works on unwritten menus of topics that appeal to them at any one time.
  11. 11. Our prime purpose is to help others.
  12. 12. Identifying the Touch Points When you hire a person or an agency ensure that it accords to the ethos and practices of a service organization and is not an agency that doesPR for a soap in the morning, and for your club in the evening hours.
  13. 13. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
  14. 14. What defines a compelling campaign? Simple Unique Credible Consistent Emotional Stories Strategy
  15. 15. Failures are finger posts on the road to achievement.
  16. 16. Prepare the campaignThe Austrian Super Market DriveKey to success- Preparation
  17. 17. Small change can have a big impact The Piggy Bank Success Story
  18. 18. Build your OWN Identity• Flaunt your yellow jackets
  19. 19. Experience is the most brutal of all teachers. But you learn the best lesson.
  20. 20. Involvement of the YOUTH Programs aimed at the youth:- Chess competitions Sports competitions Peace Poster Contest Global Youth Music Competition
  21. 21. Brand RecallA message needs to be given 9 times before it registers. Use the same Lions Logo
  22. 22. “WE” –Lions are the Brand Ambassadors The way we conduct ourselves, The way we conduct our meetings, The way we treat our beneficiaries, It all counts!
  23. 23. You deserve to be in the NEWSJUST KEEPWORK ON IT!