Awareness is the first step toward higher and better performance. Your chances for success multiply if you know and use your talents and manage your weaknesses.
SWOT Analysis is a useful technique that helps you identify your strengths and weaknesses, and analyze your opportunities and threats that flow from them. With a little thought and preparation, SWOT can help you uncover hidden opportunities and eliminate threats that might otherwise hurt your ability to move forward. If you look at yourself using the SWOT framework, you can distinguish yourself from your peers, and further refine your talents and abilities to advance your career. Louis Pasteur said, "Chance favors the prepared mind.“ So be prepared.
A situation analysis tool for evaluating internal strengths and weaknesses; and for examining external opportunities and threats.
Developments in the field of education, competitor’s vulnerabilities, technology development, new institutions, demand and supply of trained teachers
Policy changes, environment, changing market demands, new competitors, insurmountable weaknesses
Go through the handout and apply each item to your own situation and decide which ones are strenghts, which ones are weaknesses and which ones are opportunities and threats. Write S, W, O, T against them. Do it independently. Note that answers may not agree with each other.
Answer may not completely agree with each other’s. This does not mean that you are wrong. It simply means that the results of your analysis are represented in a different way. Points 10 and 15 are difficult to place. Point 10 is an internal strength and an external opportunity. 15 depends on whether or not the other libraries have more ‘useful’ books.
Plan, prepare and pursue
Uncover opportunities that you would not otherwise have spotted. Manage and eliminate threats that might otherwise hurt your ability to move forward.
Capabilities, people, assets, resources, knowledge, experience, financial reserves, data, qualifications, certifications, attitude, behavior, sincerity, honesty, self-confidence, leadership, commitment, competitive advantages, USPs, innovative abilities, geographical location. Consider your strengths from your own perspective, and from the point of view of the people around you. Don't be modest and don’t be shy – be completely objective. The following true story happened to Eckart von Hirschhausen, a German doctor who became a comedian: Many years ago after an unpleasant engagement on a cruise liner I visited a zoo. I looked at a penguin on a rock and thought to myself: “You are such a poor creature… your wings are too small, you can not fly and worst of all: The creator didn’t even give you knees… My mind was made up: poor design! After walking down a little stairway I looked through a glass pane into the pool. Suddenly my penguin jumped into the water and now he was flying … Wow! He was in his element … Later I did a research: Penguins are ten times more streamlined than a Porsche! With the equivalent amount energy of one liter fuel they can swim 2500km. Penguins are excellent swimmer and hunter and they enjoy being in the water. They are more advanced than anything built by humans. And I thought: poor design! Like the little penguin needs water to be in his element we all need an environment where we can develop our strengths. This story is in a way a metaphor for Eckart von Hirschhausen life itself. He realized that the hospital is not the best environment to develop his personal strengths. He jumped into the cold water and changed his environment from the hospital to the stage. Today he is a very successful comedian, speaker and bestseller author. Think about your strengths for a moment? Are you in your element right now? http://www.youtube.com/watch?v=H8ZuKF3dxCY&feature=player_embedded
Pedagogical skills Social skills Management skills Technical skills Personal skills
Negative work habits: often late, disorganized, short temper, poor at handling stress. Bad reputation, inability to meet deadlines, lack of financial resources Traits that hold you back: diffidence. If you have to conduct meetings on a regular basis, a fear of public speaking would be a major weakness. Gaps in capabilities, lack of competitive strength, vulnerabilities, morale, commitment, leadership
The only common streak running through the lives of successful people is their ability to get up every time they fall - a critical life skill.
The story of Robert Bruce. The story of Miss Universe.
A project of a colleague who has gone on leave. A new role or project that forces you to learn new skills. Do you have specific skills (like a second language) that could help your school in its new expansion or acquisition? Political or legislative measures, market developments, global influences Competitors' vulnerabilities, technology development and innovation, information and research
Competition, demand, new technologies, ideas, environmental effects, IT developments, financial and credit pressures
strengths (maintain, build and leverage), opportunities (prioritise and optimise), weaknesses (remedy or exit), threats (counter)
“ In the end, it is important to remember that we cannot become what we need to be, by remaining what we are.” Max DePree
The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one can lean on, rely on or blame. The gift is yours – it is an amazing journey – and you alone are responsible for the quality of it. This is the day your life really begins. – Bob Moawad
Exercise - 11. Your home is located within a two-minute walk of the bus station, and is just a ten-minute ride away from your college.2. Your English speaking skills are very poor and you are ashamed of speaking English.3. Your college is located next to one of the largest shopping centers in your town.4. You left university a decade ago and have not acquired any further certifications.5. Your in-laws are retired government employees and have plenty of money and time.6. There are many well-qualified, trained and unemployed youth in your town.7. The government is considering making skills upgradation compulsory for all in-service lecturers.8. Another local college is expanding its services and is on the lookout for experienced lecturers.9. Your college is considering opening two new branches in your town within the next one year.10. There is news that your college is likely to be honored by the Commissioner at the next Republic Day for its consistently good performance at the university examinations.11. You have been a diabetic for a long time and you are likely to develop diabetic retinopathy unless you undergo frequent eye check-ups.12. Your college’s offer to host the next inter-collegiate competitions has been approved.13. Your spouse is very cooperative and appreciates your work demands and time constraints.14. You have some very bright students in your class and many of them admire you as a committed teacher.15. You have a good personal library; but it has fewer volumes of books than many of your colleagues have got. mnRAJU
Strengths Analysis What are your unique skills/qualifications? What do you do better than anyone else? What unique resources can you access? Why do people praise you? What achievements are you proud of? What values do you believe in? mnRAJU
Activity 1 Think & list your strengths Form pairs Describe to your partner Share with class mnRAJU
Weaknesses Analysis What skills/knowledge do you lack? What skills could you improve? What do you avoid doing? What do others see as your weaknesses? What resources are you deficient in? What are your negative work habits? What personality traits hold you back? mnRAJU
Activity 2 Think & list your weaknesses Form pairs Describe to your partner Share with class mnRAJU
Successful people get upevery time they fall. A Critical Life Skill mnRAJU
Beating WeaknessesWere successful people alwayssuccessful in all they did?Did success come to them quickand easy?The road to success is never an easyone. There are several obstacles.Be prepared to fall. Rise every timeyou fall. mnRAJU
Opportunities Analysis What opportunities to learn are open? What situations can you take advantage of? Do you have people to help/advise you? What others’ failures can you exploit? Have you any solutions to others’ complaints? Is there an unfilled need around you? mnRAJU
Activity 3 Think & list your opportunities Form pairs Describe to your partner Share with class mnRAJU
Opportunities AnalysisSuccess consists in being successful, not in havingpotential for success. Any wide piece of ground isthe potential site of a palace, but there’s nopalace till it’s built. - Fernando Pessoa (Portuguese poet) mnRAJU
Threats Analysis What obstacles do you currently face? What are your competitors doing? Is the demand for your strengths declining? What trends could harm your interests? What threats arise from your weaknesses? mnRAJU
Activity 4 Think & list your threats Form pairs Describe to your partner Share with class mnRAJU
Threats Analysis Threats are Opportuniti es in Disguise. Ships in harbor are safe,but that’s not what DON’Tships are built for. QUIT mnRAJU
SWOT Analysis Tips Be rigorous & be objective View from all perspectives Be realistic & be specific Use verifiable facts only Prioritize mnRAJU
Exercise - 2 Go through thesample SWOT chartand make a SWOTchart of your own. mnRAJU
Example Personal SWOT Analysis for Language Teachers My Strengths My Weaknesses 1.I have a passion for teaching 1.I have little relevant experience 2.I have good inter-personal skills 2.I am lazy and suffer from procrastination 3.I have a degree in education 3.I lack concentration / attention span 4.I have good critical / analytical skills 4.I have not much subject knowledge 5.I have excellent communication skills 5.I lack stress management skills 6.I have plenty of work experience 6.I am poor at dealing with conflict 7.I am good with public speaking 7.I am low in self-esteem as a teacher 8.I have good mastery over English 8.I have young children to take care of 9.I am young and healthy 9.My knowledge of grammar is poor 10.I have a powerful voice 10.My lexis is limited My Opportunities My Threats 1.I have a job offer in a college which suits my temperament 1.This place is quite expensivebetter 2.We have no Ph D supervisors in this town 2.Eventually I could go on and study for my Ph D 3.I have a heavy workload 3.I have been offered a scholarship for my doctoral work 4.I need to sign a contract if I take up a new job 4.Many new schools and colleges are opening in my locality 5.My family depends on my salary and I cannot take any risks with 5.My college has plans to open a language laboratory my career 6.My college has instituted an annual gold medal for the best 6.First year admissions into my college have been drasticallyteacher decreasing 7.My parents are moving to my neighborhood 7.I am not on good terms with the college management & 8.Our car loan application has been cleared principal 8.Two of my younger colleagues have acquired higher academic qualifications 9.The new syllabus has several chapters that I am not comfortable teaching mnRAJU
Name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Date. . . . . . . . . . . . . . . . .Strengths WeaknessesWhat do you do well? What could you do better?What unique resources can you posses? What resources do you lack or need more?What do others see in you as your strengths? What do others see as your weaknesses?• •• •• •• •Opportunities ThreatsWhat opportunities are available to you? What threats could harm you?What trends could you take advantage of? What are your competitors/colleagues doing?How can you turn your strengths into opportunities? What threats do your weaknesses expose you to?• •• •• •• • mnRAJU
If you wish to become a butterfly, don’t be content being a caterpillar. Why crawl, when you can fly? mnRAJU
What you do TODAYcan IMPROVE ALL YOURTOMORROWS mnRAJU