B2B mobile applications development requirements are not similar to the ones that should be considered for B2C / Consumers apps. Long term support is more important than fancy features. This presentation covers topics such as Market share, Android vs iOS vs Windows Phone platforms, BYOD (bring your own device) implications, Native vs Hybrid development (PhoneGap / HTML5), etc.

1. Business & Technology strategy apiservices.be

HYBRID – NATIVE
MOBILE APPS

2. About API Services
Business & Technology strategy apiservices.be

Technology Business

3. B2B Mobile Apps
= Provide Long term Functional Support
2008
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4. First connected device | Palm Tungsten W
PalmOS – C language
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5. Smartphone history…
PalmOS
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C
PocketPC
VB | C++
J2ME
J2ME
BlackBerry
Java
Windows
Mobile
C#
Symbian
C++

6. Predictions made in 2010…
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7. Don’t trust market studies ! Be agile in your decisions
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8. OS market share | Q3 - 2014
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9. Hardware Vendors market share | Q3-2014
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10. Market Share per country| Q3-2013 / 2014
Techcrunch Oct-2014
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11. Current Stars: #1 Android, but fragmented …
Obvious choice in B2B:
• Large selection of vendors
• From Entry level to High-end
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12. #2: iOS. But leads cash made by devs…
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13. #3: “Rising star”… Windows Phone ?
 No alternative for Microsoft !
 Very few apps = Opportunity
 Attractive for Legacy apps supports
 Ultra books…
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14. New challengers in technology
 TIZEN (Samsung), Bada
 HTML5 native devices
 For Africa / South America
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 …
ZTE Open C

15. Clear B2B Trend…
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16. To be native, or not to be native ?
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17. To be native, or not to be native ?
 Do you need to be multi-OS ?
 Native means ?
 iOS
 Android
 Windows Phone
 My Questions:
 Need presence in app stores?
 Need to access local smartphone features?
 Camera, GPS…
 Need highly native UI ?
 Online or Offline mobile app ?
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18. EMIXIS choices
 Main Mobile Application
 Native Android
 Light – simpler Apps
 Hybrid - PhoneGAP (native container +
html5)
 Internal skills available !
 iOS, Android, Windows Phone & WEB!
 Specific focus on:
 Local storage mechanisms
 Performances
 UX compatibilities
 DAILY TESTS on ALL devices
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19. Summary
 Still space for native apps !
 Cross Platform devs:
 Write 1 (1,5 - 2), run everywhere (3)
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20. Lionel Anciaux
+32 (0)476 390 843
Lionel@apiservices.be
20
Business & Technology strategy apiservices.be