Who was the initial target for the viral response campaign?
Who was the initial target for the viral response campaign? Influencers (aka gatekeepers) Had influence over technorati and social media addicts Perez Hilton, Ellen Degeneres, Demi Moore, George Stephanopoulos, Chicago Blackhawks and Starbucks Key: Kevin Rose, Digg founder, 1 m followers
What else may have caused the increase in sales? http://www.oldspice.com
What is the ultimate measurement of campaign success for P&G?
IMC? Integrated Marketing Communications “A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” “One look, one voice”
What is the ultimate measurement? $$$ Profit $$$ ROI
Just for fun Youtube – how it was filmed video http://oldspicevoicemail.com/female.html
Which U.S. colleges were the first to offer graduate degrees?
Early Rivalry Harvard (1814) medical school (1817) law and (1822) theology Yale (1823) medical school (1822) theology (1824) law
How is a graduate education different from an undergraduate education?
True University? Johns Hopkins (1876) Objective: advance knowledge and apply the fruits of research to problems of daily life Inaugural address “for less misery among the poor, less ignorance in schools, less bigotry in the temple, less suffering in the hospital, less fraud in business, less folly in politics”
Need more motivation? What is lifetime median salary earnings for completion of master’s degree?
Avg Lifetime Earnings High school $1.2 million Bachelors $2.1 million Masters $2.5 million PhD $3.4 million "The Big Payoff: Educational Attainment and Synthetic Estimates of Work-Life Earnings”
Jim Furyk oversleeps, is disqualified from The Barclays