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  Welcome to JOUR 820Marketing Fundamentals<br />Denise Linville<br />
Viral video chartAd AgeUsername: jayhawkPassword:kujschool<br />
???<br />
Isaiah Mustafa<br />
http://www.youtube.com/watch?v=owGykVbfgUE<br />
Who was the target?<br />
Who created the campaign?<br />
Craig and EricWieden and Kennedy<br />
What was the objective?<br />
How’d it do?<br />http://www.youtube.com/watch?v=fD1WqPGn5Ag<br />
www.marketingpower.com<br />http://www.marketingpower.com/Pages/default.aspx<br />
Who was the initial target for the viral response campaign?<br />
Who was the initial target for the viral response campaign?<br />Influencers (aka gatekeepers)<br />Had influence over tec...
What else may have caused the increase in sales?<br />http://www.oldspice.com<br />
What is the ultimate measurement of campaign success for P&G?<br />
IMC?<br />
IMC?<br />Integrated Marketing Communications<br />“A planning process designed to assure that all brand contacts received...
What is the ultimate measurement?<br />$$$ Profit $$$<br />ROI<br />
Just for fun<br />Youtube – how it was filmed video<br />http://oldspicevoicemail.com/female.html<br />
Which U.S. colleges were the first to offer graduate degrees?<br />
Early Rivalry<br />Harvard (1814) medical school (1817) law and (1822) theology<br />Yale (1823) medical school (1822) the...
How is a graduate education different from an undergraduate education?<br />
True University?<br />Johns Hopkins (1876)<br />Objective: advance knowledge and apply the fruits of research to problems ...
Need more motivation? What is lifetime median salary earnings for completion of master’s degree? <br />
Avg Lifetime Earnings<br />High school     $1.2 million<br />Bachelors        $2.1 million<br />Masters           $2.5 mil...
Jim Furyk oversleeps, is disqualified from The Barclays<br />
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Transcript of "JOUR820Openingnight"

  1. 1. Welcome to JOUR 820Marketing Fundamentals<br />Denise Linville<br />
  2. 2. Viral video chartAd AgeUsername: jayhawkPassword:kujschool<br />
  3. 3. ???<br />
  4. 4. Isaiah Mustafa<br />
  5. 5. http://www.youtube.com/watch?v=owGykVbfgUE<br />
  6. 6. Who was the target?<br />
  7. 7. Who created the campaign?<br />
  8. 8. Craig and EricWieden and Kennedy<br />
  9. 9. What was the objective?<br />
  10. 10. How’d it do?<br />http://www.youtube.com/watch?v=fD1WqPGn5Ag<br />
  11. 11. www.marketingpower.com<br />http://www.marketingpower.com/Pages/default.aspx<br />
  12. 12. Who was the initial target for the viral response campaign?<br />
  13. 13. Who was the initial target for the viral response campaign?<br />Influencers (aka gatekeepers)<br />Had influence over technorati and social media addicts<br />Perez Hilton, Ellen Degeneres, Demi Moore, George Stephanopoulos, Chicago Blackhawks and Starbucks<br />Key: Kevin Rose, Digg founder, 1 m followers<br />
  14. 14. What else may have caused the increase in sales?<br />http://www.oldspice.com<br />
  15. 15. What is the ultimate measurement of campaign success for P&G?<br />
  16. 16. IMC?<br />
  17. 17. IMC?<br />Integrated Marketing Communications<br />“A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”<br />“One look, one voice”<br />
  18. 18. What is the ultimate measurement?<br />$$$ Profit $$$<br />ROI<br />
  19. 19. Just for fun<br />Youtube – how it was filmed video<br />http://oldspicevoicemail.com/female.html<br />
  20. 20. Which U.S. colleges were the first to offer graduate degrees?<br />
  21. 21. Early Rivalry<br />Harvard (1814) medical school (1817) law and (1822) theology<br />Yale (1823) medical school (1822) theology (1824) law<br />
  22. 22. How is a graduate education different from an undergraduate education?<br />
  23. 23. True University?<br />Johns Hopkins (1876)<br />Objective: advance knowledge and apply the fruits of research to problems of daily life<br />Inaugural address “for less misery among the poor, less ignorance in schools, less bigotry in the temple, less suffering in the hospital, less fraud in business, less folly in politics”<br />
  24. 24. Need more motivation? What is lifetime median salary earnings for completion of master’s degree? <br />
  25. 25. Avg Lifetime Earnings<br />High school $1.2 million<br />Bachelors $2.1 million<br />Masters $2.5 million<br />PhD $3.4 million<br />"The Big Payoff: Educational Attainment and Synthetic Estimates of Work-Life Earnings”<br />
  26. 26. Jim Furyk oversleeps, is disqualified from The Barclays<br />
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