Who was the initial target for the viral response campaign?<br />
Who was the initial target for the viral response campaign?<br />Influencers (aka gatekeepers)<br />Had influence over technorati and social media addicts<br />Perez Hilton, Ellen Degeneres, Demi Moore, George Stephanopoulos, Chicago Blackhawks and Starbucks<br />Key: Kevin Rose, Digg founder, 1 m followers<br />
What else may have caused the increase in sales?<br />http://www.oldspice.com<br />
What is the ultimate measurement of campaign success for P&G?<br />
IMC?<br />Integrated Marketing Communications<br />“A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”<br />“One look, one voice”<br />
What is the ultimate measurement?<br />$$$ Profit $$$<br />ROI<br />
Just for fun<br />Youtube – how it was filmed video<br />http://oldspicevoicemail.com/female.html<br />
Which U.S. colleges were the first to offer graduate degrees?<br />
Early Rivalry<br />Harvard (1814) medical school (1817) law and (1822) theology<br />Yale (1823) medical school (1822) theology (1824) law<br />
How is a graduate education different from an undergraduate education?<br />
True University?<br />Johns Hopkins (1876)<br />Objective: advance knowledge and apply the fruits of research to problems of daily life<br />Inaugural address “for less misery among the poor, less ignorance in schools, less bigotry in the temple, less suffering in the hospital, less fraud in business, less folly in politics”<br />
Need more motivation? What is lifetime median salary earnings for completion of master’s degree? <br />
Avg Lifetime Earnings<br />High school $1.2 million<br />Bachelors $2.1 million<br />Masters $2.5 million<br />PhD $3.4 million<br />"The Big Payoff: Educational Attainment and Synthetic Estimates of Work-Life Earnings”<br />
Jim Furyk oversleeps, is disqualified from The Barclays<br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.