Ch1 linvillethe mean of marketingf11Presentation Transcript
The Meaning of Marketing
What is marketing?
What is the marketing concept? How has marketing changed?
What are marketing functions? Who performs them?
What terms are in a standard definition of marketing?
Marketing is an organizational function and a collection of processes designed to plan for, create, communicate, and deliver value to customers. Marketing also builds effective customer relationships in ways that benefit the organization and its stakeholders.
Bling Nation What are the consumer costs and benefits to using Bling Nation?
Marketing Need Want
What are the pyramid levels of this theory?
What is the marketing concept? What is the KEY to the marketing concept?
The Marketing Concept is an organizational philosophy dedicated to understanding and fulfilling consumer needs through the creation of value.
Evolution of Marketing Production Orientation Sales Orientation Consumer Orientation Relationship Orientation 1850 1950 Today 1908 Model T 1 st Sold 1929 Great Depression 1945 World War II Ends Seller’s Market Buyer’s Market 1980’s Global Competition 1980 1930