SOCIAL MEDIAAbraham Rafael Rico Moreno June 1, 2011
AGENDA¢ What is SM? ¢ Different definitions.¢ Why should i care? ¢ 5 Reasons.¢ Different form of SM. Communication. Collaboration. Multimedia. Reviews And Opinions. Entertainment
¢ “Social media is like teen sex, everyone wants to do it. No one actually knows how.”¢ – Avinash Kaushik Evangelist of Google
¢ “Social media is the crack cocaine of the Internet. We want it, we need it, and we go into withdrawal when we dont get enough of it.”¢ David Armano, SVP, Edelman Digital, http://darmano.typepad.com
¢ Social media are media for social interaction, using highly accessible and scalable communication techniques. -Wikipedia
WHY SHOULD I CARE?¢ REASON #1¢ Because 60%+ of of the Mexican use Social Technology.
WHY SHOULD I CARE?¢ REASON #2¢ Because 2/3 of the Global internet population visit social networks.¢ Nielsen, Global Faces & Networked Places, 2009
WHY SHOULD I CARE?¢ REASON #3¢ Because visiting social sites is now the 4th most popular online activity (ahead of personal email).¢ Nielsen, Global Faces & Networked Places, 2009
WHY SHOULD I CARE?¢ REASON #4¢ B e c a u s e s o c i a l m e d i a i s d e m o c r a t i z i n g communications.¢ “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”¢ Rupert Murdoch, Global Media Entrepreneur
WHY SHOULD I CARE?¢ And finally because, social media is a force to be reckoned with.
EXAMPLES :: LOCALIETION-BASED SN Foursquare, Geoloqi, Gowalla, Facebook places, The Hotlist
CHECK IN!Check-in is the process of announcing your arrival at a hotel,airport,sea port or social network service. Many social networking services, such as Foursquare, Google Latitude, Facebook, Gowalla, and Brightkite allow users to "check in" to a physical place and share their location with their friends.
EXAMPLES :: EVENTS Eventful, The Hotlist, Meetup.com, Upcoming¢ Is an online social networking portal that facilitates offline group meetings in various localities around the world. This allows members to find and join groups unified by a common interest, such as politics, books, games, movies, health, pets, careers or hobbies
SOCIAL MEDIA FOR COLLABORATION/ AUTHORITY BUILDING