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Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
Checking a startup idea
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Checking a startup idea

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spme pattern analysis of academic startup ideas before going in search of funding

spme pattern analysis of academic startup ideas before going in search of funding

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  • 1. Le componenti di uno spin off accademico Checking a newChecking a new ssttaarrttuupp ideaidea
  • 2. Technology transfer strategist from 2005 Lino GiustiLino Giusti Supported the business modeling /launch of 11 academic spin off/start up projects Supporting patenting and licensing of unitn inventions Managing Intellectual property /software Fundraising for applied research and spinoff/startups Research and Technology transfer support DivisionResearch and Technology transfer support Division Trento UniversityTrento University Staff member of the Research and Technology transfer support Division
  • 3. DefinitionDefinition
  • 4. 1.082 active spin offs in 2012 ItalyItaly ≈ 100 newborn every year patronized by university regulations linked with research project and public funding researchers and universities may be shareholders low enterprise mortality mostly based in Northern Italy Source: Rapporto Netval 2013
  • 5. Regions Start ups LOMBARDIA 207 EMILIA-ROMAGNA 120 VENETO 106 PIEMONTE 104 LAZIO 102 TOSCANA 86 MARCHE 51 TRENTINO-ALTO ADIGE 51 FRIULI-VENEZIA GIULIA 47 CAMPANIA 43 SARDEGNA 30 SICILIA 27 PUGLIA 25 LIGURIA 23 CALABRIA 16 ABRUZZO 13 UMBRIA 9 BASILICATA 7 MOLISE 7 VALLE D'AOSTA 4 ITALIA 1078 43 in Trentino43 in Trentino 18 in Trento18 in Trento 10 in Rovereto10 in Rovereto August 2013 Start up innovativeStart up innovative
  • 6. 407 enterprises 3° place in EU after DE and UK 1°area oncology Source: Rapporto Ernst Young sulle biotecnologie in Italia Biotech enterprises in Italy, 2012Biotech enterprises in Italy, 2012
  • 7. Technological innovationTechnological innovation Research results Phd theses Theses Prototypes Software Inventions
  • 8. PatentPatent University patent regulations New materials, medicine, mechanics, physics, chemistry… Involvement of enterprises as customers/competitors Long term perspective: 10-20 years Novelty, inventive step and industriality Useful in negotiating with VC
  • 9. CopyrightCopyright Proprietary software licenses Open source software licences Copyleft software licences (GPL) Appliable to software Protect the form Compatible with patenting Compatible with trade secret
  • 10. Trade secretTrade secret Linked to people Can be paired with patenting Makes the separation between researchers and enterprise difficult Enforced through confidentiality agreements
  • 11. TeamTeam Personnel devoted entirely to the enterprise Entrepreneurial experience/education Technical experience/education People who can focus on enterprise’s bootstrap for 1-2 years Network in the market sector
  • 12. ResearchersResearchers The enterprise’s bootstrap slows the academic career Less publications Less research projects Potential conflict of interest
  • 13. Youngs with specialistic competencesYoungs with specialistic competences Availability to change job Risk seeking attitude Similar work ethic Team spirit Possibility to skip salary temporarely
  • 14. Business planningBusiness planning "a startup is a company that is confused"a startup is a company that is confused about:about: •what its product iswhat its product is •who its customers arewho its customers are •how to make money.how to make money. As soon as it figures out all 3 things, itAs soon as it figures out all 3 things, it ceases to be a startup and thenceases to be a startup and then becomes a real business. Except mostbecomes a real business. Except most times, that doesn’t happen".times, that doesn’t happen". Dave McClureDave McClure
  • 15. MarketMarket How much people spend for a similar service/product? Is the market growing? There’s space for a new product? Blu or red ocean strategy?
  • 16. Products and servicesProducts and services IP Company Open source platform & services Proprietary hardware and software technology Social innovation
  • 17. CompetitorsCompetitors Benchmark for product development No competitors no market Patent database search
  • 18. CustomersCustomers Customers are more important then products Speak with customers as soon as possible Developing a product without having already a client is a very risky investment If possible involve customers in product definition through an MVP
  • 19. Thanks for your attention Lino Giusti lino.giusti@unitn.it

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