“ The phase of the Systems Development Life Cycle that develops a thorough understanding of the existing organization, its operation, and the situation that is causing a problem. Systems analysis methods include observation, review of documents, interviews and performance measurement.”
“ Ethnography is the base of social anthropology. A basic feature of the ethnographic method is direct, largely informal interaction with the people being studied so as to provide the opportunity to learn about their society and culture as naturally as possible.”
Glaser and Strauss defined Grounded Theory in 1967 as a way to develop a theory from data rather than to gather data in order to test a theory or hypothesis. This means that qualitative methods are used to obtain data about a phenomenon and that a theory emerges from the data. Since this is qualitative research, the research problem is not stated precisely, or in terms of dependant or independent variables. The first description of Grounded Theory should be seen as a methodology for arriving at a grounded theory from data. The theory is grounded in the reality as represented in the data.
GT is a holistic approach to analysis and enables the researcher to incorporate the “situatedness” of language within this broader framework by examining linguistic, extralinguistic, and contextual features
Ensures that researchers maintain an open mind toward engaging inquiry rather than attempting to simply impose previous taxonomies onto new data.
Theory is derived from what speakers actually do rather than what it is believed they should do