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Linku2 web and booklet advertising options
 

Linku2 web and booklet advertising options

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Linku2 promote local business through our website and print booklets. Here are details on our four Web and Booklet Plan options for small business advertising

Linku2 promote local business through our website and print booklets. Here are details on our four Web and Booklet Plan options for small business advertising

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    Linku2 web and booklet advertising options Linku2 web and booklet advertising options Presentation Transcript

    • Copyright Linku2 North Shore Limited Linku2 has been developed as a service to encourage growth and support in a local region. Successfully operating on the Hibiscus Coast since 2004, and since rebranded as Linku2, from 2014 we are expanding to Auckland’s North Shore and other areas of New Zealand. We encourage consumers to support local businesses through 10 “We Linku2” target market specific sections each with planned promotion schedules 2 x per annum through our 4 main target media including web, print, presentations, database and social using our SMART marketing strategy. We also work closely with local community groups, schools and clubs giving them an outlet to reach the local community including free advertising of events, classifieds, news, school holiday programmes and providing general information such as rubbish services, libraries, bus timetables, etc We also give back to the community through our unique Fundraising Programme with funds going back to local non profit services. We hope you will consider our services and SMART marketing strategy as part of your North Shore marketing plans and would be pleased to help you to …
    • Copyright Linku2 North Shore Limited SMART marketing is a strategy Linku2 use to help businesses “Work Smarter, Not Harder” based on the strategy of SMART goals Specific Linku2 sections reach specific target markets on a regular basis through targeted campaigns Measurable Linku2 reports give stats and click rates to identify market reach Attainable Linku2 Plans offer a full range of options for promotion but are still in the marketing budget even for small or start up business Relevant Linku2 Promotions link to businesses and provide information of interest and value to the relevant target market by using their specified sections Time-Based Linku2 Promotions run on a continuous 16 week programme including an intensive targeted advertising programme for a min of 2 weeks with ongoing promotion for the balance of the programme
    • Copyright Linku2 North Shore Limited Section Promotion, Save Time and Money, Simple philosophy, Solve problems, Stimulate, Support Measure, Media, Minimal Investment, Motivate, Multi- Functional Availability, Accelerate, Action, Affordable, Added Value Rotational, Relationships, Results, Realistic, Responsible, Resonate Time-Based, Target, Touch base, Traditional, Technology, Trackable For full explanations on how we market in the above ways see our detailed presentation on our Plans on line under About Us | Advertising or call 021 0277 5454 or email manager@linku2northshore.co.nz
    • Copyright Linku2 North Shore Limited We link to our current featured sections, important events and other sections through our left column links We link to up to 7 current links in our rotating scroller We have a fully linked menu to all site sections for easy management
    • Copyright Linku2 North Shore Limited
    • Copyright Linku2 North Shore Limited * Our most popular option Below are details of our Web and Booklet Plans. Through these your business is represented both on our website and in the print booklets which correspond with our 10 “We Linku2” sections. Linku2 also use a rotating scheduled 16 week campaign including database newsletter promotion and social media for each section. Each Web and Booklet Plan is designed to give maximum exposure over the 4 media whilst offering the best value available. Your business is represented in all sections relevant to your services, eg a preschool will be in both Babies and Toddlers and Education sections. An insurance broker could be in Business Services, Health, Motor and Marine, Property and Senior Living depending on their specialised areas.
    • HIBISCUS COAST Daiwa Japanese Restaurant, Gulf Harbour Gulf Harbour Bakery and Café Coasties Pizzeria, Gulf Harbour Gulf Harbour Lodge Manly Medical Centre Bach 54, Manly The Italian Café, The Plaza Esquires, The Plaza JACs, The Plaza Stanmore Bay Pool and Leisure Centre InShape Studio, Karepiro Drive Hoyts Cinemas Civic Video, Whangaparaoa Hells Pizza, Whangaparaoa Whangaparaoa Library Silverdale RSA Citizens Advice Bureau and I-site Pine Café, Orewa Olivers Café, Orewa Left Bank Café, Orewa Mosaik Café, Orewa Hollywood Bakery, Orewa Orewa Library Flowers by Joanne, Orewa Pak n Save Silverdale, Oceanz Seafoods, Silverdale Northern Arena Kings Plant Barn Mosaik Café, Silverdale Jamaica Blue Café Pita Pit, Silverdale TORBAY Bakers Gallery Torbay Medical Centre Euro Patisserie and Café Scarlets Hair Design Golden Bake House The Cutting Room Hair Design Comb and Curl, Hebron Road BROWNS BAY Cottage Café The French Bakery Amanda Baker Hair and Makeup Bay Waves Hair Diva Nails and Beauty Sushi Day Ben Gusto Café White Flower Café Browns Bay Barber Nicholls and Associates Optometrist The Dental Centre Clyde Espresso Golden Sands Café Cat Café Verve Hair Design Bernies Bakery Paradise Nails and Spa Kebab Serai The Barber Shop Kiwi Clean Laundrette Hair Graffix and Beauty Sunset Hair and Spa ROTHESAY BAY Paul James Hair Bakery and Café Mint Hair MURRAYS BAY Jacaranda Cafe MAIRANGI BAY Mairangi Bay Medical Centre Verve Hair Design Cutting Edge Hair Mairangi Bay Physio Clinic Zavito Café and Bar Bay Café Under Your Skin Beauty Café Rhythm Accent on Nails Hair @ Surreal Mangiamo Café MILFORD Thirsty Frog Wine Bar Robert Harris Coffee Roasters Milford Mens Hairdressers Cafeccino Milford Hair Design Hamic Café Kitchener Road Medical Centre Milford Dentists The French Bakery Sushiwa Snow Hairdressers Little King Café Tea Total Café TAKAPUNA J Hair Do Café d’Amour American Nail Bay Audiology Robert Harris Coffee Shop Zomer Café and Restaurant Lumino the Dentists Bian Sushi and Donburi Sumo Salad Café Ragazzi Café and Wine Bar Fiori Café Pita Pit Verve Hair Design Sierra Café DEVONPORT Mecca Jos Hair Salon Javahouse Catch Fish and Chips The Barber Shop Yoghurt Story Stone Oven Bakery and Café Clarrys Café Chinese Takeaway Manuka Café and Restaurant Devonport Connection Café Riba Fish and Chips Sierra Coffee Devonport Deli Bettes Peace and Plenty Inn BELMONT Chinese and European Takeaways Pizza Hut Armein Hair Design Rice and Roast Takeaways ALBANY Hue Hair Salon Euro deli Mercari Bakery Aroma Café Euro Hair Salon Albany Village Bakery Torte Cafe ALBANY (Serville Centre) Fartese Takeaway The Hair Designers Gina’s Café Green Apple Café The Roast Further outlets currently being located In Albany Village, Glenfield and Birkenhead
    • • All Previous Plan features plus... • Top Featured listings alphabetically in all relevant category pages (with other section sponsors) • Rotating Logo advert at top of all sponsored section pages (max 5 sponsor logos only) • Web Scrolling acknowledgement article/advertorial (with other section sponsors) • Full colour, back page advert on sponsored booklet for one area within region • Full colour, half page inside cover advert in sponsored booklet for other four areas within the region • Half page advert in all relevant booklets $120 pm $720 for 6 months who would benefit from our high value, continuous promotion reaching your local community across the area WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE Exclusive 5 only per section SECTION SPONSOR GOLD LISTING SILVER LISTING BRONZE LISTING Copyright Linku2 North Shore Limited
    • CATEGORY PAGE LISTING Keytag words for searchability Your logo appears in your listing and is linked to your website Your listing is listed at the top alphabetically in all relevant categories related to your services The Read More link opens up your own web profile page where we usually summarise your business with links to your site pages - you can edit all your contact and profile pages yourself Full contact links, keywords, 40 word business description, social media links (in profile page), etc Rotating logo advert at top of all sponsored section pages with max 4 other area sponsors linked directly to your website Rotating logo advert in one of the two side spots linking directly to your website Copyright Linku2 North Shore Limited
    • Full colour half page ad on back cover of your sponsored booklet predominently in your specified area plus half page colour adverts inside front and back cover of all other area booklets Copyright Linku2 North Shore Limited
    • • Previous Plan features plus ... • Additional linked logo in featured listings • Web Profile page, customised per section with self edit facility • Unlimited images • Links to other site profiles or featured articles • Logo branded rotating advert across full website • Quarter page advert in all relevant booklets $80 pm $480 for 6 months giving maximum web support for local businesses including logo brand recognition and top of page feature prominence plus good print coverage WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE SECTION SPONSOR GOLD LISTING SILVER LISTING BRONZE LISTING Copyright Linku2 North Shore Limited
    • Keytag words for searchability Your logo appears in your listing and is linked to your website Your listing is listed at the top alphabetically in all relevant categories related to your services (below any section sponsors) The Read More link opens up your own web profile page where we usually summarise your business with links to your site pages - you can edit all your contact and profile pages yourself Full contact links, keywords, 40 word business description, social media links (in profile page), etc Rotating logo advert in one of the five lower spots linking directly to your website CATEGORY PAGE LISTING Copyright Linku2 North Shore Limited
    • Your logo advert is linked to your website and rotates in one of the spots around the base of most site pages You can have unlimited images and content in your profile You can embed videos, social media links, etc You can add links to sound clips, etc You can add as much or as little content as you wish and we can split into pages with title links if required CLICK ON THE READ MORE … FOR YOUR PROFILE PAGE LISTING You can highlight important information or contact links You can add customised forms for submissions We also link to you through our Fundraising Programme pages Full contact details and keyword tags are retained for ease of contact and Copyright Linku2 North Shore Limited
    • Can be updated max once a month. Ideal for a business with a variety of products, real estate agent or travel service Personalised scroller with up to 8 images and links placed at the top of profile listing and $25 pm Added to Plan – available for Gold and Section Sponsors only Copyright Linku2 North Shore Limited
    • • Bronze listing features plus ... • 40 word business description • Key tags • 65 x 55 mm advert in all relevant booklets $55 pm $330 for 6 months with a specialised area they want emphasised and already with an active local marketing strategy or a small local budget WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE SECTION SPONSOR GOLD LISTING SILVER LISTING BRONZE LISTING Copyright Linku2 North Shore Limited
    • • Full contact links including Email, Web, Mobile, Fax, 0800, etc in all relevant web categories • Keywords and SEO tags (not public) • 65 x 30 mm advert in all relevant booklets $30 pm $180 for 6 months who value full contact links but with a very limited local advertising budget WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE SECTION SPONSOR GOLD LISTING SILVER LISTING BRONZE LISTING Free business listings are listed with name, address and phone on a second level page Copyright Linku2 North Shore Limited
    • Copyright Linku2 North Shore Limited We also offer a number of additional options in our Web and Booklet Plans including – • Section Sponsorship of our Local Life Sections – Event Calendar, Fundraising Programme, Local Services, Giveaways, Classifieds and News and People Who Shape Our Community • Article Sponsorship – linking in to a specific topic both on site and in the booklets • Plus we produce a special Summer booklet for the area which is online and in print from early December to early March each year See following for examples of these options and for further details call 021 0277 5454 or email manager@linku2northshore.co.nz
    • • Bronze web category Listing (if no other Plan taken) being full contact links including Email, Web, Mobile, Fax, 0800, etc in all relevant web categories • Meta description and keywords • Half page advert in all relevant booklets • Acknowledgement and web link at top of Local Life section pages $120 pm $720 for 6 months who would like to associate themselves with one of our site community services WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE Exclusive One only per section (5 sections) BRONZE LISTING Copyright Linku2 North Shore Limited Sections available - 1. Events Calendar 2. Fundraising Programme 3. News and Classifieds 4. Giveaways 5. People Who Shape Our Community
    • Print Page: Sponsorship acknowlegement at start of article Print Page: Logo, name and web at end of article Web Page: Sponsorship acknowlegement at start of article Web Page: Logo, name and web at end of article Copyright Linku2 North Shore Limited (6 only per section issue – min 1,500 print copies distributed – promotion period 24 weeks)
    • Copyright Linku2 North Shore Limited • Advert in Summer Area booklet size as booked • Colour cover advertisers get link in on site scroller • Listings and links in our Summer feature on site section online from mid December to mid March • Full social media programme over period mid- December to end February • Full promotion programme through Linku2 database newsletters over full summer period Distribution of print booklets are through our Linku2 stands across the region Booklet distribution dates: mid-December and late January each year Book by 30 November for guaranteed inclusion Booklet content includes items such as local event calendar, things to do, school holiday programmes, café and dining specials (see Specials and Deals), markets, walks, boat ramps, golf courses
    • Linku2 booklets issue on a rotating 24 week cycle related to the onsite sections, giving you 2 editions a year Booklets are distributed through stands found in local premises including businesses, coffee shops, waiting rooms, etc and topped up every 3/4 weeks Each section has an intensive 3 week promotion period, however, is promoted throughout the full 26 week period Booklets are also linked to corresponding web articles through QR code use Copyright Linku2 North Shore Limited
    • Copyright Linku2 North Shore Limited All businesses who take a Web and Booklet Plan give back to our local non-profit community through their plan in our Fundraising Programme. All non-profit clubs, schools, charities, etc can register to receive funds through this. For further details or to register please visit our website link at –
    • Copyright Linku2 North Shore Limited SPECIAL OCCASION FEATURE PROMOTIONS $95 20 only available per feature • Advert spot on relevant Linku2 Specials and Deals web page linked to specifically designed web page or your website • Full colour advert in min 1,500 flyers in Linku2 stands • Linku2 database newsletter promotions in min 4 x newsletters prior to event (2 community promotions and 2 business promotions) • Feature full social media programme including paid advertising • November Café and Dining also included in Summer on the North Shore publication. Distribution min 2,000 copies Web, print, database and social media promotion for each Special Occasion period (2/3 weeks prior to the event – Christmas up to 4 weeks prior to holiday close) including extra Café and Dining options. Special Occasion Features available are – Valentines Day Mothers Day Queens Birthday Fathers Day Labour Day Christmas Cafe/Dining in March, July and November SCHOOL HOLIDAY FEATURES $140 8 only available per feature • 65 mm wide x 40 mm high full colour advert on 1,500 A4, 170 gm gloss card pamphlets • Rotating logo advert in right hand column on all on site school holiday pages (max 4 per spot) • Name linked sponsorship acknowledgement at the top of the North Shore School Holiday pages category • Name linked sponsorship acknowledgement at the top of the Holiday Programme Giveaway page Web, print, database and social media promotion ideal for any business whose target market is mothers and families PAID EVENT LISTINGS $55 pm 25% discount for free community events or fundraising events ($41.25) • Event scroller item linking to Linku2 event listing or direct to your website or alternative web link • Guaranteed 2 week home page scroller, direct linked spot • 1 x up to 40 word promotion through 2 x database community newsletters • Database newsletter linked advert in same two newsletters Ideal for local promotion of either a special event or to promote a regular group. Also good for market or club registration promotion Note: If your event is free public entry, a fundraising event or non-profit group promotion you have a 25% discount
    • Copyright Linku2 North Shore Limited
    • Copyright Linku2 North Shore Limited Example of the flyer. With brief details of the offer and contact details in advert spot (in web pages more visual with image and link Flyer is A5 size, double sided, full colour. Distribution min 1,500 copies in Linku2 distribution spots Back of flyer Front of flyer
    • Copyright Linku2 North Shore Limited Valentines Day - February Mothers Day - May Queens Birthday - June Fathers Day - September Labour Day - October Christmas - December PLUS Café and Dining options – March, July and November Print Ad Example Web Ad Example
    • Copyright Linku2 North Shore Limited Special Occasion Deals (as with all our clients and promotions) are also promoted to our databases and through our social media channels Web ad can link to a specific web page for the promotion, the client’s own website or a pdf file pdf example Linku2 webpage example
    • Copyright Linku2 North Shore Limited Rotating logo advert in one of the two right hand column slots on all school holiday programme pages linked directly to your website – max of 4 logo adverts per spot – on site for the holidays PLUS the following school term period Linku2 would like to acknowledge the following businesses who help us bring school holiday programmes to you as one of our free services – Business Listing link at top of school holiday pages (8 only) Linked business listing at top of online school holiday pages acknowledging sponsorship Each feature also has a giveaway site page with listing and linked acknowledgements
    • Copyright Linku2 North Shore Limited The print flyer is folded A5 size Back of flyer Front of flyer Each promotion also includes database and social media promotions Distribution of min 1,500 flyers each holidays inc schools
    • Scroller item which appears on club and regular meetings and events, North Shore regular night outs and Local Events top level site pages Listing in appropriate page and/or in event listings calendar Plus up to 40 word promotion through 2 x database newsletters and database newsletter linked advert in same two newsletters Contact us for current database newsletter distribution details Plus a guaranteed minimum 2 week listing on our home page scroller Note: If an event is free to the community, is a fundraiser or used to promote a non-profit group or appeal there is a 25% discount Copyright Linku2 North Shore Limited
    • Copyright Linku2 North Shore Limited Thank you for taking the time to look at what we offer in our local community. We hope we can help support you either with business promotion, event advertising, fundraising support for your group or in any other way so we can support local to Any queries please contact us on 021 0277 5454 or email manager@linku2northshore.co.nz