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Linku2 SMART Marketing Strategy
Linku2 have developed a SMART marketing strategy designed to promote local business on the North Shore, Auckland to their local community. Using the media of web, print, database and social media in a rotating promotion schedule we help businesses reach their specific target markets
Linku2 SMART Marketing Strategy
- 2. With marketing andadvertising being the most important expenditure for any business, without it your target market may never know about you. Do you? … • Have clear business goals? Have you used SMART goals? • With so many options, do you know where best to focus your marketing budget for maximum market exposure? • Use social media or find it time consuming and/or confusing? • Pay high charges for short term print exposure? If these sound like obstacles you sometimes face in your business, don’t worry, you are not alone, but what do you do? You could always work and market SMARTER
- 3. SMART marketing isa strategy Linku2 use to help businesses “Work Smarter, Not Harder” based on the strategy of SMART goals Specific Linku2 sections reach specific target markets on a regular basis through targeted campaigns Measurable Linku2 reports give stats and click rates to identify market reach Attainable Linku2 Plans offer a full range of options for promotion but are still in the marketing budget even for small or start up business Relevant Linku2 Promotions link to businesses and provide information of interest and value to the relevant target market by using their specified sections Time-Based Linku2 Promotions run on a continuous 16 week programme including an intensive targeted advertising programme for a min of 2 weeks with ongoing promotion for the balance of the programme
- 4. Section Promotion, SaveTime and Money, Simple philosophy, Solve problems, Stimulate, Support Measure, Media, Minimal Investment, Motivate, Multi- Functional Availability, Accelerate, Action, Affordable, Added Value Rotational, Relationships, Results, Realistic, Responsible, Resonate Time-Based, Target, Touch base, Traditional, Technology, Trackable * For full explanations on how we market in the above ways see our further details presentation on our Plans
- 5. * For furtherexplanations on above options see our further details on our Plans * Our most popular option Below are details of our Web and Booklet Plans. Through these your business is represented both on our website and in the print booklets which correspond with our 10 “We Linku2” sections. Linku2 also use a rotating scheduled 16 week campaign including database newsletter promotion and social media for each section. Each Web and Booklet Plan is designed to give maximum exposure over the 4 media whilst offering the best value available. Your business is represented in all sections relevant to your services, eg a preschool will be in both Babies and Toddlers and Education sections. An insurance broker could be in Business Services, Health, Motor and Marine, Property and Senior Living depending on their specialised areas.
- 7. HIBISCUS COAST Daiwa JapaneseRestaurant, Gulf Harbour Gulf Harbour Bakery and Café Coasties Pizzeria,Gulf Harbour Gulf Harbour Lodge Manly MedicalCentre Bach 54, Manly The Italian Café, The Plaza Esquires, The Plaza JACs, The Plaza Stanmore Bay Pool and Leisure Centre InShape Studio, Karepiro Drive Hoyts Cinemas Civic Video, Whangaparaoa Hells Pizza, Whangaparaoa Whangaparaoa Library SilverdaleRSA Citizens Advice Bureau and I-site Pine Café, Orewa Olivers Café, Orewa Left Bank Café, Orewa Mosaik Café, Orewa Hollywood Bakery, Orewa Orewa Library Flowers by Joanne, Orewa Pak n Save Silverdale, Oceanz Seafoods, Silverdale Northern Arena Kings Plant Barn Mosaik Café, Silverdale Jamaica Blue Café Pita Pit, Silverdale TORBAY Bakers Gallery Torbay MedicalCentre Euro Patisserie and Café Scarlets Hair Design Golden Bake House The Cutting Room Hair Design Comb and Curl, Hebron Road BROWNS BAY Cottage Café The French Bakery Amanda Baker Hair and Makeup Bay Waves Hair Diva Nails and Beauty Sushi Day Ben Gusto Café White Flower Café Browns Bay Barber Nicholls and Associates Optometrist The Dental Centre Clyde Espresso Golden Sands Café Cat Café Verve Hair Design Bernies Bakery Paradise Nails and Spa Kebab Serai The Barber Shop Kiwi Clean Laundrette Hair Graffix and Beauty Sunset Hair and Spa ROTHESAY BAY Paul James Hair Bakery and Café Mint Hair MURRAYS BAY Jacaranda Cafe MAIRANGI BAY Mairangi Bay Medical Centre Verve Hair Design Cutting Edge Hair Mairangi Bay Physio Clinic Zavito Café and Bar Bay Café Under Your Skin Beauty Café Rhythm Accent on Nails Hair @ Surreal Mangiamo Café MILFORD Thirsty Frog Wine Bar Robert Harris Coffee Roasters MilfordMens Hairdressers Cafeccino MilfordHair Design Hamic Café Kitchener Road MedicalCentre MilfordDentists The French Bakery Sushiwa Snow Hairdressers Little King Café Tea Total Café TAKAPUNA J Hair Do Café d’Amour American Nail Bay Audiology Robert Harris Coffee Shop Zomer Café and Restaurant Lumino the Dentists Bian Sushi and Donburi Sumo Salad Café Ragazzi Café and Wine Bar Fiori Café Pita Pit Verve Hair Design Sierra Café DEVONPORT Mecca Jos Hair Salon Javahouse Catch Fish and Chips The Barber Shop Yoghurt Story Stone Oven Bakery and Café Clarrys Café Chinese Takeaway Manuka Café and Restaurant Devonport Connection Café Riba Fish and Chips Sierra Coffee Devonport Deli Bettes Peace and Plenty Inn BELMONT Chinese and European Takeaways Pizza Hut Armein Hair Design Rice and Roast Takeaways ALBANY Hue Hair Salon Euro deli Mercari Bakery Servilles Hair Studio ALBANY (Serville Centre) Fartese Takeaway The Hair Designers Gina’s Café Green Apple Café The Roast Further outlets currentlybeing located In Albany Village, Glenfield and Birkenhead
- 8. Linku2 has beendeveloped as a service to encourage growth and support in a local region. Successfully operating on the Hibiscus Coast since 2004, and rebranded as Linku2, from 2014 we are expanding to Auckland’s North Shore and other areas of New Zealand. We encourage consumers to support local businesses through 10 “We Linku2” target market specific sections each with planned promotion schedules 3 x per annum through our 4 main target media including web, print, presentations, database and social. We also work closely with local community groups, schools and clubs giving them an outlet to reach the local community including free advertising of local events, classifieds, news, school holiday programmes and providing general information such as rubbish services, libraries, bus timetables, etc We also give back to the community through our unique Fundraising Programme with funds going back to local non profit services. We thank you for considering our SMART marketing services in your local promotion and are glad to help you to …
- 9. • Newsletter databaseNos: Over 2,300 contacts. Newsletter average open rate over 35% - Industry standard - 13.8%, Newsletter average click through rate over 7% - Industry standard - 2.1% • Print media - min 2,000 booklets per section and 1,500 per special occasion flyer, distributed each 16 week cycle through over 150 outlets • Social media: Facebook over 3,020 likes (3 pages), LinkedIn 1,380 connections, Twitter 280 followers, Pinterest - 18 boards, Slideshare 16 presentations with over 6,350 views • Linku2 North Shore and Hibiscus Coast web hits January to March 2014 – • Over 8,440 visitors • Over 6,940 unique • Over 18,890 page views
- 10. For more detailedexplanations on how Linku2 use our SMART strategy and work harder for your business visit our website – www.linku2northshore.co.nz | About Us | Advertising and view the further presentation or call Jane on 09 283 7457 or email manager@linku2northshore.co.nz TODAY!