Your SlideShare is downloading. ×
0
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Paul Madden Frokostseminar Slides
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Paul Madden Frokostseminar Slides

1,107

Published on

Slides fromPaul Madden of LinkRisk speaking at the omg.no frokostseminar

Slides fromPaul Madden of LinkRisk speaking at the omg.no frokostseminar

Published in: Technology, Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,107
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Links  in  2013  How  to  spot  the  bad  How  to  solve  the  problems  
  2. HOW TO SPOTA SHI**Y LINKBY PAUL MADDEN
  3. HOW TO SPOTA SHITTY LINKBY PAUL MADDEN
  4. What  we  will  cover  
  5. Current  state  of    link  building  
  6. How  to  audit  what  you  have  
  7. How  to  clean  up  and  solve  issues  
  8. Who  is  Paul  Madden  ?  
  9. 200+  Staff    
  10. SCALABLE PEOPLE POWER!OFFSHORE!
  11. In  3  countries  
  12. The Provider of the LargestNumber of Links in the UK
  13. BAD YEAR2012 AFor blatant SEO
  14. PRE 1ST QUARTER OF 2012Throw as many linksas you daredSome counted somedid notIf you threw enough of theright stuff you won
  15. WHAT CHANGED?
  16. Further Pressure PenguinUnnatural LinkWarningsDisavow Penalties all overthe place&
  17. WHAT ISPENGUIN?Squawk!
  18. IS A PENALTY OR FILTERPENGUINAIMED AT SEO
  19. TO DULL THE EFFECT OFDESIGNEDPeople Chasing the Algorithm  
  20. PENALTIESLINK
  21. Google have sent anumber of waves ofunnatural linkwarningsThere is now a muchmore formalprocedure to get thepenalty removedThey are stillsending them
  22. Timeline:  Unnatural  Link  Warning  You’re  expected  to  clean  up  2-­‐3  weeks  later  Manual  penalty  applied  
  23. If  you  get  a  penalty…  
  24. WE ALL NOW FACETHE PROBLEM
  25. Links are STILLthe Signal
  26. THEY NEED USWE MAKE THE SIGNAL
  27. THE MYTHOF NATURAL LINKS
  28. ABOUT SHEEPA WARNING
  29. Don’t follow what everyone else doesor you’ll be in the next filterGuest Posts Infographics
  30. WHAT’S LEFT ?TYPES OF LINK
  31. PAID LINKS
  32. GIFTS
  33. ADVERTORIALS
  34. Infographics!Guest posts!Directories!Social Bookmarks!Paid in content !
  35. TYPES OF LINK PROFILESTHERE ARE 2
  36. YOU HAVE TO MANAGE EACH ONEEVERY LINK HAS RISK
  37. Validate every link opportunity!Only buy link building services ifthe company can demonstratethat they know what risk is andhow they handle it!Be realistic in your link riskexposure !
  38. Link  Value  
  39. Link  Value  DA  –  Higher  is  beSer  CitaTon  Flow  –  Higher  is  beSer  Trust  Flow  –  Higher  is  beSer  Page  Rank  -­‐    0-­‐10  
  40. Link  equity  /  number  of  outbound  links  =  Value  passed  
  41. Quality  raters  Disavow  Spam  Team  
  42. EWOQ’s  
  43. EWOQ’s  
  44. 10,000  Quality  Raters  
  45. At  least  4    other  companies  
  46. 40-­‐50,000  Quality  Raters  
  47. Who  said  is  just  a  machine  ?  
  48. Trust  
  49. WHAT WASOUR RESPONSE?
  50. We needed to try understand what the link risk was of everylink we had placed or were going to place
  51. Google have hiddenwhat they consider abad link wellTo rank you have tobuild, but you have tomanage the risk far more
  52. MANAGING THE RISK OF LINK BUILDING1. 2. 3.Have someone audit yourlinks with experience  Audit what you have   Determine what is riskyand what to remove
  53.  Removing is almost as bad as notremoving! If you determine what the problemlinks are, out of every 100 links youidentify as bad Google probablyonly thinks 20 are bad! Removing all 100 is as bad foryour rankings as getting penalisedin some cases!
  54. linkri.sk/omgmajesTc  
  55. WHAT TO LOOK FOR!SIGNALS OF RISK!
  56.   far higher % of on anchor!  higher % of sitewides!  higher % of suspect cctld!  more links that 40x or 50x!
  57. What makes a linkproblematic?Reason forthe site!CommercialAnchors againand again!Poor link metrics(Majestic / Moz / PR)!No Social Activityon a site (Twitter /Facebook)!BannedWords!Links to badplaces!No interactionon the site!WrongCCltd!
  58. PROPENSITY 4 DISAVOW
  59. OR EVERY SUSPECT ONELOOK AT EVERY LINK
  60. 1  
  61. Submit  your  URL    
  62. 2  
  63. LinkRisk  scores  each  link  
  64. 3  
  65. Divide  your  links  up:  -­‐  Links  to  remove  Links  to  disavow  Links  to  keep    
  66. Risk is obvious in the anchor text distribution!
  67. 700+  beta  signups  in  the  queue  in  72  hours    3  free  entries  to  you    
  68. WHAT TO DO IF YOUGET CAUGHT?!
  69. 3 Main Risks:Penguin Link Devaluation Link Warnings
  70. If  you’ve  been  penguined  
  71. AND WAIT FOR GOOGLE!REBALANCE!
  72. If  links  are  devaluing  
  73. WITH CAUTION!REBUILD!
  74. If  you  get  a    manual  penalty  
  75. Manual Penalty: Link audit and clean-up! Link removal attempts(keep records)! Disavow the links thatyou cannot remove !
  76. REMOVALS!
  77. FOR EVERY LINKYOU REMOVEYou have to consider whatyou might have to add & how
  78. Disavow  Defini&on:  I’ve  been  a  bad  boy  
  79.      #    example.com  removed  most  links,  but  missed  these    hSp://spam.example.com/stuff/comments.html    hSp://spam.example.com/stuff/paid-­‐links.html        #    Contacted  owner  of  shadyseo.com  on  7/1/2012  to        #    ask  for  link  removal  but  got  no  response    domain:shadyseo.com  
  80.      www  is  not  the  same  as  non  www  to  Google  disavow  
  81.      Most  people  disavow  the  whole  domain  
  82.      That  is  an  important  fact  Its  probably  why  many  sites  are  slowly  dropping  in  ranking  
  83. UTF-­‐8  .txt      Or  they  will  ignore  it  
  84. linkri.sk/omgdisavow  
  85. WAIT!
  86. Here  
  87. Some  poor  links  can  take  months  to  get  cached  again,    if  they  ever  do  
  88. REINCLUSION REQUESTIF YOU AREN’T SUCCESSFUL TRY AGAIN  
  89. Reinclusion  requests  
  90. Dear  Google  Quality  Team,  
  91. Reason  why  you  are  asking  
  92. AcTons  you  have  taken    
  93. Show  that  you  have  changed  
  94. Be  polite  Many  Thanks  Paul    
  95. KNOW WHEN YOU’REBEATEN
  96. DON’T WORK AS WELL AS THEY DID301’s
  97. REDIRECTIONSAND NEW DOMAINSBEWARE WHAT PASSES…
  98. Takeaways  
  99. Link  build  with  cauTon  
  100. Manage  your  link  profile  
  101. Don’t  believe  the  hype  
  102. Sites  with  links  sTll  win  Every  7me….  
  103. Takk  !  paul@manuallinkbuilding.co.uk@pauldavidmaddenmanuallinkbuilding.co.uk

×