BrightonSEO 2013 Paul Madden - How to spot a shitty link

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Paul Madden from the LinkRisk.com team upload's his slides from BrightonSEO on How to spot a shitty link

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BrightonSEO 2013 Paul Madden - How to spot a shitty link

  1. 1. HOW TO SPOT A SHI**Y LINK BY PAUL MADDEN
  2. 2. HOW TO SPOT A SHITTY LINK BY PAUL MADDEN
  3. 3. HOW TO SPOT A SHITTY LINK BY PAUL MADDEN
  4. 4. Former professional spammer
  5. 5. The Provider of theLargest Number ofLinks in the UK
  6. 6. 2012 A BADFor blatant SEO YEAR
  7. 7. PRE 1ST QUARTEROF 2012Some counted Throw as many some did not links as you dared If you threw enough of the right
  8. 8. WHATCHANGED?
  9. 9. & Further Penguin PressureUnnatural Link Disavow Penalties all Warnings over the place
  10. 10. WHAT ISPENGUIN? Squawk!
  11. 11. PENGUIIS A PENALTY OR N FILTER
  12. 12. DESIGNTO DULL THE ED EFFECT OF People Chasing the Algorithm
  13. 13. LINKPENALTI ES
  14. 14. Google have sent a number of waves of unnatural link warnings There is now amuch more formal They are stillprocedure to get sending them the penalty removed
  15. 15. THE WE ALLPROBLEMNOW FACE
  16. 16. Links areSTILL the Signal
  17. 17. THE MYTHOF NATURAL LINKS
  18. 18. WE ARE THE SIGNALTHEY NEED US
  19. 19. A WARNING ABOUT SHEEP
  20. 20. Don’t follow what everyone else does or you’ll be in the next filter Guest Infograph Posts ics
  21. 21. TYPES OF WHAT’S LINK LEFT ?
  22. 22. PAID LINKS
  23. 23. GIFTS
  24. 24. ADVERTORIAL
  25. 25. InfographicsGuest postsDirectoriesSocial BookmarksPaid in content
  26. 26. THERE ARETYPES OF LINK 2 PROFILES
  27. 27. EVERY LINK HAS RISKYOU HAVE TO MANAGE EACH ONE
  28. 28. Validate every link opportunityOnly buy link building services ifthe company can demonstratethat they know what risk is andhow they handle itBe realistic in your link riskexposure
  29. 29. WHAT WAS OURRESPONSE?
  30. 30. We needed to try understand what the linkrisk was of every link we had placed orwere going to place
  31. 31. Google have To rank you have hidden what to build, but youthey consider a have to manage bad link well the risk far more
  32. 32. MANAGING THE RISK OFLINK BUILDING 1. 2. 3.Audit what you Have someone Determine what is have audit your links risky and what to with experience remove
  33. 33. Removing is almost as bad as notremovingIf you determine what the problemlinks are, out of every 100 links youidentify as bad Google probablyonly thinks 20 are badRemoving all 100 is as bad foryour rankings as getting penalisedin some cases
  34. 34. SIGNALS OF RISK WHAT TO LOOK FOR
  35. 35.  far higher % of on anchor higher % of sitewides higher % of suspect cctld more links that 40x or 50x
  36. 36. PROPENSITY 4 DISAVOW
  37. 37. Poor link metrics Wrong Reason for(Majestic / Moz / PR) CCltd the siteBanned What makes a link Links to badWords problematic? places Commercial No Social Activity Anchors again on a site (Twitter / No interaction and again Facebook) on the site
  38. 38. LOOK AT EVERY OR EVERY LINK SUSPECT ONE
  39. 39. Risk is obvious in the anchor text distribution
  40. 40. WHAT TO DO IF YOU GET CAUGHT?
  41. 41. 3 Main Risks:Penguin Link Link Devaluation Warnings
  42. 42. REBALANCEAND WAIT FOR GOOGLE
  43. 43. REBUILDWITH CAUTION
  44. 44. Manual Penalty:Link audit and clean-upLink removal attempts (keep records)Disavow the links that you cannot remove
  45. 45. REMOVALS
  46. 46. FOR EVERY LINK YOU You REMOVE have to consider whatyou might have to add & how
  47. 47. WAIT
  48. 48. REINCLUSIONYOU AREN’T SUCCESSFUL TRY AGA REQUEST
  49. 49. KNOW WHEN YOUBEATEN
  50. 50. 301’sDON’T WORK AS WELL AS THEY DID
  51. 51. REDIRECTIONSAND NEW DOMAINS BEWARE WHAT PAS
  52. 52. SAYHELLO!paul@manuallinkbuilding.co.uk@pauldavidmaddenmanuallinkbuilding.co.uk
  53. 53. IMAGE CREDITS Slide 4 – Vote by jonathan mcintosh Slide 10 – Signals by nottsexminer Slide 14 – Builder by Titanic Belfast Slide 20 – Camel by wwarbySlide 21 – Lion by amandarichard421*Paul – Rest stolen from the interwebs

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