Jorgen Sundberg@linkhumansTWITTER & LINKEDINFOR JOB SEARCH
SCHEDULE1. Introductions2. Social media3. Twitter4. LinkedIn5. Questions
INTRODUCTION	• Ex-tech recruiter• Link Humans social media agency• Social Media London• Official LinkedIn EMEA Partner
LANDSCAPE
SOCIAL JOB SEEKERS
SOCIAL RECRUITING
SOCIAL RECRUITING
SOCIAL RECRUITING
TWITTER1. Overview2. How to tweet3. Get more followers4. Find people
USAGE• 500m accounts• 200m active users• 340m tweets daily• 50% usage is via mobile
DEMOGRAPHICS
DEMOGRAPHICS
HOWTOTWEET
ENGAGEMENT• Posting tweets• Hashtags• Mention users• Retweets• Favourite tweets• Direct Message (DM)
CHOOSEYOUR WORDS
CHOOSEYOURTIME
FIND PEOPLE• Twitter Advanced Search• Google & Bing Search• Follower Wonk
APPLICATIONS• Scheduling• Automation• Cleaning• Analytics
LINKEDIN1. Profiles2. Networking3. Engagement4. Groups5. Companies6. Find people
Europe, Middle Eastand Africa:44M+North America:65M+Asia Pacific:25M+Latin America andCaribbean:14M+225 M+Members worldwide...
GLOBALAUDIENCE
• Picture• Headline• Activity• SummaryPROFILE
HEADLINE EXAMPLES
SUMMARY
• Better search results• Connect direct• 2 RecommendationsEXPERIENCE
ENDORSEMENTS
• All-star profile• Headline• Keywords• EndorsementsSEARCH RANKINGS
• 1st, 2nd, 3rd• VisibilityYOUR NETWORK
PEOPLEYOU MAY KNOW
• Personalise• Common connection• Demonstrate value• Never sell• Avoid IDKETIQUETTE
LINKEDIN CONTACTS
UPDATES• Status updates• Articles• Links• Profile updates• Procure/produce
NEWS
GROUPS
FINDING PEOPLE
SKILLS
QUESTIONS
LET’S CONNECT
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Twitter and LinkedIn for Job Search at Henley Business School, Reading UK

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Twitter and LinkedIn for Job Search at Henley Business School, Reading UK

  1. 1. Jorgen Sundberg@linkhumansTWITTER & LINKEDINFOR JOB SEARCH
  2. 2. SCHEDULE1. Introductions2. Social media3. Twitter4. LinkedIn5. Questions
  3. 3. INTRODUCTION • Ex-tech recruiter• Link Humans social media agency• Social Media London• Official LinkedIn EMEA Partner
  4. 4. LANDSCAPE
  5. 5. SOCIAL JOB SEEKERS
  6. 6. SOCIAL RECRUITING
  7. 7. SOCIAL RECRUITING
  8. 8. SOCIAL RECRUITING
  9. 9. TWITTER1. Overview2. How to tweet3. Get more followers4. Find people
  10. 10. USAGE• 500m accounts• 200m active users• 340m tweets daily• 50% usage is via mobile
  11. 11. DEMOGRAPHICS
  12. 12. DEMOGRAPHICS
  13. 13. HOWTOTWEET
  14. 14. ENGAGEMENT• Posting tweets• Hashtags• Mention users• Retweets• Favourite tweets• Direct Message (DM)
  15. 15. CHOOSEYOUR WORDS
  16. 16. CHOOSEYOURTIME
  17. 17. FIND PEOPLE• Twitter Advanced Search• Google & Bing Search• Follower Wonk
  18. 18. APPLICATIONS• Scheduling• Automation• Cleaning• Analytics
  19. 19. LINKEDIN1. Profiles2. Networking3. Engagement4. Groups5. Companies6. Find people
  20. 20. Europe, Middle Eastand Africa:44M+North America:65M+Asia Pacific:25M+Latin America andCaribbean:14M+225 M+Members worldwide100 M+Monthly unique visitors+2 newMembers per secondLINKEDIN
  21. 21. GLOBALAUDIENCE
  22. 22. • Picture• Headline• Activity• SummaryPROFILE
  23. 23. HEADLINE EXAMPLES
  24. 24. SUMMARY
  25. 25. • Better search results• Connect direct• 2 RecommendationsEXPERIENCE
  26. 26. ENDORSEMENTS
  27. 27. • All-star profile• Headline• Keywords• EndorsementsSEARCH RANKINGS
  28. 28. • 1st, 2nd, 3rd• VisibilityYOUR NETWORK
  29. 29. PEOPLEYOU MAY KNOW
  30. 30. • Personalise• Common connection• Demonstrate value• Never sell• Avoid IDKETIQUETTE
  31. 31. LINKEDIN CONTACTS
  32. 32. UPDATES• Status updates• Articles• Links• Profile updates• Procure/produce
  33. 33. NEWS
  34. 34. GROUPS
  35. 35. FINDING PEOPLE
  36. 36. SKILLS
  37. 37. QUESTIONS
  38. 38. LET’S CONNECT

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