Social media in recruitment - Laurent Brouat - Link Humans

How a company used Social Media and Linkedin to recruit 1 LINKHUMANS: Social Media & LinkedIn

Laurent •  Linkedin Specialist and helping companies to use Social Media in their recruitment strategies •  Lecturer at Business Schools and Universities 2 LINKHUMANS: Social Media & LinkedIn

LINKHUMANS: Social Media & LinkedIn

133 How was your Lunch? 1 - Unforgettable 2 - Good 3 - Average 4 - Next Time I will eat before... LINKHUMANS: Social Media & LinkedIn

How was your Lunch? 1 - Unforgettable 6% 2 - Good 63% 3 - Average 25% 4 - Next Time I will eat before... 6% LINKHUMANS: Social Media & LinkedIn

Which channel do you use more to 135 recruit? 1 - Job Boards 2 - Recruitment Agencies 3 - Social Media (Linkedin, Facebook...) 4 - Referrals/Personal Contacts 5 - Corporate Website LINKHUMANS: Social Media & LinkedIn

Which channel do you use more to recruit? 1 - Job Boards 39% 2 - Recruitment Agencies 20% 3 - Social Media (Linkedin, Facebook...) 13% 4 - Referrals/Personal Contacts 16% 5 - Corporate Website 13% 7 LINKHUMANS: Social Media & LinkedIn

CH2M HILL 8 LINKHUMANS: Social Media & LinkedIn

David Mason 9 LINKHUMANS: Social Media & LinkedIn

Careers Page 10 LINKHUMANS: Social Media & LinkedIn

Facebook Fan Page 11 LINKHUMANS: Social Media & LinkedIn

And Twitter? 12 LINKHUMANS: Social Media & LinkedIn

Linkedin, the best for CH2M HILL 13 LINKHUMANS: Social Media & LinkedIn

Recruitment solution on Linkedin 14 LINKHUMANS: Social Media & LinkedIn

Careers page on Linkedin 15 LINKHUMANS: Social Media & LinkedIn

Widget on Linkedin Careers page 16 LINKHUMANS: Social Media & LinkedIn

Ads on each employee’s proﬁle 17 LINKHUMANS: Social Media & LinkedIn

Groups on Linkedin 18 LINKHUMANS: Social Media & LinkedIn

Results •  98% of direct hires in the US •  95% of direct hires outside the US •  Cost of hire reduced signiﬁcantly = 3.300£ •  Number of referrals 19 LINKHUMANS: Social Media & LinkedIn

Driving traffic Employer Branding? CH2M Hill strategy Careers Page Direct recruitment Driving traffic Employer branding Community Building Driving traffic Employer Branding 20 LINKHUMANS: Social Media & LinkedIn

Why they succeeded? •  They tried •  Candidate experience and careers page •  Employee experience 21 LINKHUMANS: Social Media & LinkedIn

Which channel do you plan to use 142 more to recruit? 1 - Job Boards 2 - Recruitment Agencies 3 - Social Media (Linkedin, Facebook...) 4 - Referrals/Personal Contacts 5 - Corporate Website LINKHUMANS: Social Media & LinkedIn

Which channel do you plan to use more to recruit? 1 - Job Boards 10% 2 - Recruitment Agencies 7% 3 - Social Media (Linkedin, Facebook...) 65% 4 - Referrals/Personal Contacts 8% 5 - Corporate Website 11% 23 LINKHUMANS: Social Media & LinkedIn

Which channel do you plan to use more to recruit? Before After1 - Job Boards 39% 10% 2 - Recruitment Agencies 20% 7% 3 - Social Media (Linkedin, 13% 65% Facebook...) 4 - Referrals/Personal Contacts 16% 8% 5 - Corporate Website 13% 11% LINKHUMANS: Social Media & LinkedIn

Thank You Laurent brouat laurent@linkhumans.com 07908 161201 PowerVote Voting System info@powervote.co.uk LINKHUMANS: Social Media & LinkedIn

Social media in recruitment - Laurent Brouat - Link Humans

by Link Humans Ltd on Apr 08, 2011

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Social media in recruitment - Laurent Brouat - Link Humans — Presentation Transcript