How To Get More Members for Your Trade Association with Social Media

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Summary of a social media seminar given by Jorgen Sundberg at the CBI in London. Covering social media tactics to attract and recruit members for trade associations.

Summary of a social media seminar given by Jorgen Sundberg at the CBI in London. Covering social media tactics to attract and recruit members for trade associations.

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  • 1. Social Media for Trade AssociationsTrade Association ForumConfederation of British IndustryLondon, 25th of Jan 2012Jorgen Sundberg@jorgensundberg
  • 2. INTRODUCTIONJorgenLink Humans
  • 3. PHILIPS CASE STUDY 1) Strengthen the brand 2) Create more promoters 3) Focus on clinical staff 4) Build relationships 5) Facilitate dialogue 6) Be trustworthy/credible
  • 4. CORPORATE WEBSITE
  • 5. INSIDE HEALTH COMMUNITY
  • 6. LINKEDIN COMMUNITY
  • 7. COMMUNITY RESULTS• 80,000+ members on Linkedin• Top 5 in Health• Professionals exchanging information• Traffic rising steadily to community and website
  • 8. SOCIAL MEDIA SYSTEM
  • 9. Networking Thought Microblogging Showcase videos Leadership Sharing content Driving traffic Driving traffic Networking Your website / blogShowcase Events pictures NetworkingDriving traffic B2B Marketing Networking Thought Leadership Community Thought Networking building leadership Community Building Driving traffic Driving traffic
  • 10. FACEBOOK• 800 / 30 million• B2C Heaven• Profiles / Pages / Groups• You are the product
  • 11. YOUTUBE• 3 billion, 48 hours• Use existing video clips, tag properly• Share on LinkedIn profiles• Embed on blog posts
  • 12. GOOGLE PLUS• 90 million• Search impact• Profiles & brands• Chris Brogan
  • 13. TWITTER• Real-time newsfeed• London #1• Hashtags, Mentions, Retweets• What to tweet?
  • 14. SEARCH
  • 15. TWEETS THAT TRAVEL
  • 16. WHENTOTWEET(UK)
  • 17. LINKEDIN• 147 / 8 – London #1• B2B heaven• Salary, experience, age• How many recruiters?
  • 18. PROFILE• Headshot• Headline• Summary• Keywords
  • 19. STATUSUPDATES• Indirect marketing• RSS, News, Blogs, non-LinkedIn• Content strategy
  • 20. POLLS
  • 21. NEWS(demo)
  • 22. SIGNAL(demo)
  • 23. YOUR OWN GROUP (demo)• Purpose?• Community building• Seed conversation• Moderate
  • 24. EVENTS (demo)• Finding relevant events• Promote events (seminars, showcases, networking)• Showcase your expertise
  • 25. PAGES (demo)• Status updates• Career• Insights• Analytics
  • 26. TOOLS• Hootsuite• Buffer• Klout• Google Analytics
  • 27. STAY HUMAN• Objectives – Audience – Content• People follow people• Engage, be interesting and share value
  • 28. THANK YOUJorgen Sundberg@jorgensundberg