Social Media for Trade AssociationsTrade Association ForumConfederation of British IndustryLondon, 25th of Jan 2012Jorgen ...
INTRODUCTIONJorgenLink Humans
PHILIPS CASE STUDY  1) Strengthen the brand  2) Create more promoters  3) Focus on clinical staff  4) Build relationships ...
CORPORATE WEBSITE
INSIDE HEALTH  COMMUNITY
LINKEDIN COMMUNITY
COMMUNITY RESULTS• 80,000+ members on  Linkedin• Top 5 in Health• Professionals exchanging  information• Traffic rising st...
SOCIAL MEDIA SYSTEM
Networking                           Thought               Microblogging      Showcase videos         Leadership         S...
FACEBOOK•   800 / 30 million•   B2C Heaven•   Profiles / Pages / Groups•   You are the product
YOUTUBE•   3 billion, 48 hours•   Use existing video clips, tag properly•   Share on LinkedIn profiles•   Embed on blog po...
GOOGLE PLUS•   90 million•   Search impact•   Profiles & brands•   Chris Brogan
TWITTER•   Real-time newsfeed•   London #1•   Hashtags, Mentions, Retweets•   What to tweet?
SEARCH
TWEETS THAT TRAVEL
WHENTOTWEET(UK)
LINKEDIN•   147 / 8 – London #1•   B2B heaven•   Salary, experience, age•   How many recruiters?
PROFILE•   Headshot•   Headline•   Summary•   Keywords
STATUSUPDATES• Indirect marketing• RSS, News, Blogs, non-LinkedIn• Content strategy
POLLS
NEWS(demo)
SIGNAL(demo)
YOUR OWN GROUP (demo)•   Purpose?•   Community building•   Seed conversation•   Moderate
EVENTS (demo)• Finding relevant events• Promote events (seminars, showcases,  networking)• Showcase your expertise
PAGES (demo)•   Status updates•   Career•   Insights•   Analytics
TOOLS•   Hootsuite•   Buffer•   Klout•   Google Analytics
STAY HUMAN• Objectives – Audience – Content• People follow people• Engage, be interesting and share value
THANK YOUJorgen Sundberg@jorgensundberg
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How To Get More Members for Your Trade Association with Social Media

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Summary of a social media seminar given by Jorgen Sundberg at the CBI in London. Covering social media tactics to attract and recruit members for trade associations.

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How To Get More Members for Your Trade Association with Social Media

  1. 1. Social Media for Trade AssociationsTrade Association ForumConfederation of British IndustryLondon, 25th of Jan 2012Jorgen Sundberg@jorgensundberg
  2. 2. INTRODUCTIONJorgenLink Humans
  3. 3. PHILIPS CASE STUDY 1) Strengthen the brand 2) Create more promoters 3) Focus on clinical staff 4) Build relationships 5) Facilitate dialogue 6) Be trustworthy/credible
  4. 4. CORPORATE WEBSITE
  5. 5. INSIDE HEALTH COMMUNITY
  6. 6. LINKEDIN COMMUNITY
  7. 7. COMMUNITY RESULTS• 80,000+ members on Linkedin• Top 5 in Health• Professionals exchanging information• Traffic rising steadily to community and website
  8. 8. SOCIAL MEDIA SYSTEM
  9. 9. Networking Thought Microblogging Showcase videos Leadership Sharing content Driving traffic Driving traffic Networking Your website / blogShowcase Events pictures NetworkingDriving traffic B2B Marketing Networking Thought Leadership Community Thought Networking building leadership Community Building Driving traffic Driving traffic
  10. 10. FACEBOOK• 800 / 30 million• B2C Heaven• Profiles / Pages / Groups• You are the product
  11. 11. YOUTUBE• 3 billion, 48 hours• Use existing video clips, tag properly• Share on LinkedIn profiles• Embed on blog posts
  12. 12. GOOGLE PLUS• 90 million• Search impact• Profiles & brands• Chris Brogan
  13. 13. TWITTER• Real-time newsfeed• London #1• Hashtags, Mentions, Retweets• What to tweet?
  14. 14. SEARCH
  15. 15. TWEETS THAT TRAVEL
  16. 16. WHENTOTWEET(UK)
  17. 17. LINKEDIN• 147 / 8 – London #1• B2B heaven• Salary, experience, age• How many recruiters?
  18. 18. PROFILE• Headshot• Headline• Summary• Keywords
  19. 19. STATUSUPDATES• Indirect marketing• RSS, News, Blogs, non-LinkedIn• Content strategy
  20. 20. POLLS
  21. 21. NEWS(demo)
  22. 22. SIGNAL(demo)
  23. 23. YOUR OWN GROUP (demo)• Purpose?• Community building• Seed conversation• Moderate
  24. 24. EVENTS (demo)• Finding relevant events• Promote events (seminars, showcases, networking)• Showcase your expertise
  25. 25. PAGES (demo)• Status updates• Career• Insights• Analytics
  26. 26. TOOLS• Hootsuite• Buffer• Klout• Google Analytics
  27. 27. STAY HUMAN• Objectives – Audience – Content• People follow people• Engage, be interesting and share value
  28. 28. THANK YOUJorgen Sundberg@jorgensundberg

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