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Social Media and Your Personal Brand Workshop Covent Garden, UK
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Social Media and Your Personal Brand Workshop Covent Garden, UK

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Social Media and Personal Branding presentation by Jorgen Sundberg of Link Humans in London on 7 Dec 2011. Covering Blogging, LinkedIn, Facebook, Twitter, Slideshare, YouTube, Google Plus and many …

Social Media and Personal Branding presentation by Jorgen Sundberg of Link Humans in London on 7 Dec 2011. Covering Blogging, LinkedIn, Facebook, Twitter, Slideshare, YouTube, Google Plus and many more of your favourite tools.

Published in: Career, Business, Technology

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  • That’s it folks!!
  • Transcript

    • 1. Summary of How To Build Your Personal Brand on Social MediaLondon, 7 Dec 2011Jorgen Sundberg@jorgensundberg
    • 2. INTRODUCTION Jorgen
    • 3. “Your Personal Brand is Equal to Your Google Search Results.”
    • 4. Personal Branding• Social Media brings people together• Reputation => Information• Everyone is a publisher
    • 5. Social Media
    • 6. Networking Thought Microblogging Showcase videos Leadership Sharing content Driving traffic Driving traffic Networking Your website / blogShowcase Events pictures NetworkingDriving traffic B2B Marketing Networking Thought Leadership Community Thought Networking building leadership Community Building Driving traffic Driving traffic
    • 7. Your Personal Brand Plan• Classic marketing• Positioning• Strategy
    • 8. Personal Brand Statement• Value proposition• Target audience• Unique Selling Point(s) “If you don’t have the headline, you don’t have the story”
    • 9. Blogging• Targeted• Frequent• Original• Engaging• Thought leadership• Research• Like writing?
    • 10. Blogging
    • 11. LinkedIn• Online CV =>professional dashboard• Users globally• Salary, experience, age• How many recruiters?
    • 12. LINKEDIN NEWS & SIGNAL
    • 13. GROUPS• Modern day BBS• Direct contact• Cherry pick!
    • 14. Facebook• 800 / 30 million users (UK no. 3)• You are the product• Profiles / Pages / Groups• BranchOut, BeKnown
    • 15. Twitter• Demographics• The pub or the cocktail party• Follow your prospects• Hashtags• Mentions, RTs, DMs
    • 16. 1. Content Strategy• Share content on Twitter NOT from Twitter• Inspirational, informational, entertaining• Procure valuable content with a system• Inject personality
    • 17. 2. Listening• The new water cooler• Listen to customers, competitors and market• Private lists/circles for monitoring clients
    • 18. Listen and Monitor Your Brand
    • 19. 3. Use YouTube• Ranks well on search engines• Tagging for SEO• Share on LinkedIn profiles / blog posts• Keep it simple!
    • 20. 4. Use SlideShare• Great Google ranking• Different demographic• Embed on blog posts / LinkedIn• Kommersant?
    • 21. 5. Events• Check industry activity• List your own for awareness• Invite & promote• Reach influencers• Times?
    • 22. 6. Other Tools• Hootsuite• Buffer• Analytics• Klout
    • 23. 7. Track your progressQuantitative: • Awareness• Invites • Marketing• Connections • Reputation• Comments • Market intelligence• Likes• Enquiries• BusinessQualitative:
    • 24. Strategy for Social Media• Purpose• Target audience• Content creation &curation• Care about people• Sprint…
    • 25. “Be Yourself – everyone else is already taken”How To Build Your Personal Brand on Social MediaLondon, 7 December 2011Jorgen Sundberg@jorgensundberg