Social Commerce Expert Social Commerce Consumers Changing Their Buying Habits
Making shopping social GroupBuy & Flash Sale Embedded Store F-Commerce Mobile Platform Affiliate Network Per-to-Peer Discount Sharing Refer A Friend Ratings & Review SocialHub Facebook Connect
THE BIG NEWS Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we SHARE matters &
So why are people really on Social Networks? <ul><li>23% of Twitter users follow businesses to find special promotions or sales </li></ul><ul><li>56% of UK website say that user-generated content lifts conversion levels; 77% say it increases traffic; and 42% say it increases the average spend </li></ul><ul><li>25% of customers connect with brands on Facebook to receive discounts </li></ul><ul><li>More than 50% of Facebook fans and 67% of Twitters users are more likely to make a purchase from the brands they follow </li></ul><ul><li>Facebook and Twitter visitors spend 1.5x more online that other Internet users </li></ul><ul><li>Shoppers trust recommendations 3x more than online ads </li></ul>
Facebook Fan Page VIDEO COMPETITONS DICOUNTS POLL SPECIAL OFFERS Creating an effective balance between “ social engagement ” and “ social selling ” 780 Likes 100 Comments 160% Increase In Fans Twitter 325% ASK QUESTIONS USE @ TAGGING THANK
f-commerce TV & Music Facebook Stores Dexter f-store Viral ‘wall store’ that can be shared by users Lady Gaga f-store The most popular f-commerce page 41m fans Prediction: Social Commerce market will reach $30 billion per year by 2015
Holiday Autos (Travelocity) f-store 1st f-store for car rentals Volkswagen (Skoda Fabia) f-store 1 st Dutch auction f-store (every ‘like’ price drops by 1€, until someone buys) f-commerce EU Big Brand Facebook Stores
f-commerce UK Retail Facebook Stores ASOS f-store UK e-tailer opens up a full f-store International Delivery Cheeky Beach f-store SME opens up a full f-store Integrated with CMS Every time a user posted on their news feed that they bought a ticket from TicketMaster , friends spent an additional £3.53 . At Eventbrite , a social site for selling tickets to lesser known events, every link shared on Facebook generated £1.68 in ticket sales.
Amazon The largest e-tailer integrates Facebook Beyond Facebook SME Integrates Facebook Connect Share Like TripAdvisor Integrates with Facebook to offer instant personalisation and allow users to connect with Facebook contacts on-site
In-store f-commerce Diesel Cam Facebook-connected fitting rooms in Diesel stores in Spain
GroupBuy & FlashSale Biggest Day For Sales in 3 Years Twitter = 3 Sales in 21 mins <ul><li>Reported $760m revenue in 2010 </li></ul><ul><li>14m UK subscribers </li></ul><ul><li>Active in 565 cities </li></ul><ul><li>4000 employees </li></ul><ul><li>Save customers over $300 Million </li></ul><ul><li>27 Million visits per month </li></ul><ul><li>14.7 Unique visitors per month </li></ul>
Future Payment $1 = 10 Facebook credits Facebook takes a 30% cut of developers’ revenue Tap your Smart Phone and make a payment
Social Media Top Tips to Takeaway Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into your PR, email, direct mailing & advertising Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite, BrandWatch to test and track GroupBuy & Flash Sales Expand your brand buy utilising crowdsourcing Social Commerce Let consumers connect where they buy and buy where they connect Mobile Commerce Make sure your website is mobile compatible use HTML 5 instead of apps SEO Create your online voice and communication around your keywords Video YouTube is the second largest search engine in the English-speaking world.
Warren Knight www.warrenknight.co.uk Warren Knight e: firstname.lastname@example.org t: @wvrknight Gloople – Making Shopping Social www.gloople.co.uk t: @gloople Tell us What You Think Social Media + Internet Retailing Training - Mentoring - Consultancy
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